Eventory

APRIL 5, 2018

With events being a spectator turns into experiencing so the participant’s attention is sensitized. Check out our picks of the best event marketing campaigns to get inspired and implement the brand new event marketing strategy to your company. Event marketing – the right definition and meaning.

Event Marketing 113

Event Marketing Marketing 2017 2018 113

Marketo Events

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. That’s a lot of business to leave sitting on the table.

Event Marketing 167

Event Marketing Marketing Social Media Advertising 167

Eventmobi

SEPTEMBER 22, 2022

For example, many airlines run CSR campaigns meant to offset the carbon emissions that result from air travel. Give them the opportunity to attend your event or donate on behalf of the cause (and perhaps agree to match their donations if you’re able). CSR Event Examples from EventMobi. Cisco teams up with Stop Hunger Now.

2012 195

2012 2015 Sustainability Airlines 195

Bizzabo

MARCH 7, 2019

See how leading brands are using guerilla marketing campaigns to make a big splash without busting their wallet. Featuring examples from Samsung, Spotify, Tesla and other leading brands. Guerilla marketing campaigns are one of the more unique event types. 35 Bold Examples of Guerilla Marketing.

Marketing 48

Marketing 2018 2010 Social Media 48

Attendease

FEBRUARY 20, 2019

Those event planners facing shrinking budgets won’t want to hear this one, but event personalization is likely to continue impacting meeting and event organization and outcomes in 2019. Event personalization extends beyond offering multiple sessions and tracks so that attendees can customize their own experiences.

2019 375

2019 Event Planning 2016 2018 375

Attendease

APRIL 14, 2023

For example, keep track of your unsubscribe rate and adjust your actions if the percentage becomes too high. Incorporating this data into your event marketing strategy will ultimately lead to more effective methods of promotion that resonate with your audience. Consider other KPIs according to the goals you need to accomplish.

Marketing 195

Marketing Sponsorships Speakers Events 195

Bizzabo

SEPTEMBER 6, 2018

Inspire your donor engagement strategy with these 10 innovative fundraising event examples. With the growing popularity of digital donation sites like GoFundMe, Indiegogo, and Crowdrise, in-person fundraising events are more important than ever. What is a fundraising event? Let’s check out some of the best examples below.

Sponsorships 65

Sponsorships Events Transportation Education 65

GEVME

APRIL 30, 2018

We’ve compiled a list of the top five misconceptions that you as an event planner should be able to dispel: 25 May is the deadline for GDPR enforcement. Especially for the world of events where meetings and conferences are organised in advance, GDPR doesn’t actually start on 25 May 2018. Some of event invitees are EU citizens.

Event Planning 206

Event Planning 2018 2016 Technology 206

Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack. 1) Determine Your Goals.

Event Marketing 67

Event Marketing Marketing Banking B2B 67

Bizzabo

JULY 6, 2018

It is not only an opportunity that serves to personalize an individual's event experience, but now more than ever, networking events have become crucial to professional success - for attendees and organizers alike. The organizers behind Social Media Examiner excel at creating networking events. Source: Social Media Examiner.

Social Media 49

Social Media 2018 Events Conference 49

Eventory

JANUARY 8, 2019

A step-by-step guide to help you set and achieve your event marketing goals. There’s no doubt, that every marketing activity works better if it has a clear set of goals and KPIs attached. They lead to getting a better grip on the whole marketing process. This rule applies as well to event marketing.

Event Marketing 67

Event Marketing Marketing Events Financial 67

Marketo Events

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. That’s a lot of business to leave sitting on the table.

Event Marketing 60

Event Marketing Marketing Social Media Advertising 60

Attendease

DECEMBER 20, 2023

To help launch a new product more exciting and engaging, this blog shares 35 creative product launch event ideas with real-world examples to consider in 2024. 35 Engaging Product Launch Event Ideas Planning your next product launch doesn’t have to be difficult with these unique and engaging event ideas. Let’s dive in!

2024 195

2024 Event Ideas Social Media Events 195

Bizzabo

JANUARY 2, 2019

In 2018, we made this vision our #1 priority and reality, by releasing core, innovative product features based on customer feedback. Undoubtedly, the new agenda is the star of 2018. From day one it was clear to us that the agenda is the beating heart of an event, and that an engaging agenda means an engaging event.

2018 48

2018 Event Apps Social Media 2019 48

Eventmobi

FEBRUARY 15, 2019

One of the biggest benefits of event marketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. However, as any event marketer will tell you, the success of an event depends on the actions taken well before the event day, as well as the days after.

Marketing 186

Marketing Social Media Speakers 2018 186

Attendease

FEBRUARY 7, 2022

It’s very likely that you have already experienced this marketing strategy in action. According to Statista , experiential marketing spending in the United States reached $62.29 billion in 2018, having increased from $57.7 What is “experiential marketing” and why does it matter? billion recorded a year earlier. .

Trade Shows 195

Trade Shows 2001 Automotive 2007 195

Bizzabo

JULY 6, 2018

This guide will help you to understand all angles of event engagement, how to implement them into your own event, and how to accurately measure them for post-event reporting. What is Event Engagement? 4 Examples of Attendee Engagement Initiatives. Example from Bizzabo's event app.

2018 48

2018 Social Media Event Apps Events 48

Eventmobi

JUNE 13, 2019

In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. And, depending on the event marketing benefits you choose to focus on, you may charge guests little to nothing to attend your event.

2019 150

2019 Food and Beverage B2B Social Media 150

Attendease

FEBRUARY 7, 2022

It’s very likely that you have already experienced this marketing strategy in action. According to Statista , experiential marketing spending in the United States reached $62.29 billion in 2018, having increased from $57.7 What is “experiential marketing” and why does it matter? Competitive Events.

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Certain

APRIL 4, 2018

In a world of ever-changing trends and tactics, it’s difficult to say with certainty what will stick – particularly when it comes to marketing. 2018 is a year when we’re beginning to see a handful of those so-called trends become mainstays in B2B marketing. Putting ABM into Action. says Alexander. says Alexander.

2018 26

2018 Marketing B2B Advertising 26

EventMB

MAY 22, 2022

In this extensive guide to trade show booths, we provide ten creative examples in each of the following categories: 1 Trade show booth ideas for small budgets. Now, let’s dive right into those examples that will help set you apart from the competition. A post shared by Exhibit Studios (@exhibitstudios) on Mar 2, 2018 at 3:34pm PST.

Trade Shows 161

Trade Shows 2022 2017 2018 161

Certain

MARCH 20, 2018

In a recent webinar by Certain and Heinz Marketing, top marketing and event industry professionals discussed findings from The 2018 State of B2B Event Marketing: Uncovering Best Practices to Drive Value, Pipeline, and Revenue , and offered their insights on how companies can maximize their events in 2018.

2018 20

2018 Event Marketing Marketing Events 20

Certain

MARCH 20, 2018

In a recent webinar by Certain and Heinz Marketing, top marketing and event industry professionals discussed findings from The 2018 State of B2B Event Marketing: Uncovering Best Practices to Drive Value, Pipeline, and Revenue , and offered their insights on how companies can maximize their events in 2018.

2018 20

2018 Event Marketing Marketing Events 20

Event Marketer

MAY 24, 2023

For this new generation of selective attendees, event marketers have a “responsibility” to understand why people are coming and help make sure they have personalized experiences across every element on offer. The post IBM Think Kicks Off a New Chapter with an Agile, Personalized Flagship Experience appeared first on Event Marketer.

2023 83

2023 Conference Trade Shows Technology 83

Eventmobi

FEBRUARY 25, 2019

*This is the second part of a video marketing series written by guest blogger, Kristen McCabe, from G2 Crowd. G2 Crowd is the leading website for online business software and service reviews, where EventMobi ranks as a High Performer on the Summer 2018 Mobile Event Apps Report. Event marketing using YouTube.

Marketing 150

Marketing Social Media Speakers Event Marketing 150

Event Marketer

SEPTEMBER 27, 2021

Event Marketer: Why is the US Open an effective platform for engaging consumers? For example, we introduced the Frozen Honey Deuce in 2018 to help fans keep cool during the tournament’s hottest matches. We’re eager to continue exploring this trend for future events and launches. Aleco Azqueta.

Sponsorships 98

Sponsorships Food and Beverage Sports 2021 98

Event Marketer

NOVEMBER 8, 2021

Previously held in 2018 and 2019 as a live and ticketed event , the digital edition of SEPHORiA served as Sephora’s biggest virtual event of the year, and was designed to be enjoyed by anyone, from anywhere (Eventique, New York City, handled). “As An example: “LIVE: Questions about that #InfluencerLife?

2021 124

2021 Travel Events 2022 124

Showclix

SEPTEMBER 11, 2018

Attribution is important to every event marketer, but what’s the best way to go about quantifying the value of your online marketing efforts? Our marketing experts highly suggest using Google Analytics’ robust UTM (Urchin Tracking Module) parameters for all your online marketing campaigns! What are UTM parameters?

Social Media 53

Social Media Advertising Marketing 2018 53

Floktu

JULY 24, 2019

Despite this, a mere 27% of respondents felt the five senses of sight, sound, taste, smell and touch were being used effectively at events (smell and touch being the least appealed to). Here are some examples of sensorial installations done right and how to adapt them for your events: Interactive Performers.

2018 51

2018 2015 Fashion Hotels 51

Endless Events

MARCH 30, 2018

Up-And-Coming Rules for Event Marketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to event marketing? For example, events are no longer one-off affairs and a constant connection with your community is a must. Understanding Engagement for 2018.

Social Media 112

Social Media Tech Venues Marketing 112

Bizzabo

MAY 15, 2019

These events are often hosted in large spaces such as convention centers and take place over numerous days — though small, one-day trade shows also exist. For example, some trade shows, like the Consumer Electronics Show, say they only allow professionals in the electronics industry to attend. January 11, 2018. Source: Twitter.

Trade Shows 78

Trade Shows 2017 2018 B2B 78

Event Marketer

MAY 31, 2023

Sony hasn’t activated at the event since 2018, and leading gaming brands continue to create their own live and digital proprietary events—giving them total control of the experience as well as attendees’ undivided attention. Does it need to be in other regions that are less metropolitan, for example?”

Trade Shows 52

Trade Shows Apparel 2017 Entertainment 52

Eventbase

DECEMBER 5, 2018

Events are no exception to this phenomenon, and thanks to a bevy of new event technology , organizers can now provide personalized experiences – even at large-scale events. Here’s an example of personalized event AR at work. At Cisco Live 2018, attendees could walk up to special AR-enabled signposts.

Event Apps 74

Event Apps 2018 B2B 2016 74

Expo Pass

JANUARY 17, 2019

For example, is one of your top sponsors planning on running some type of gamification to increase attendee engagement? The last thing you want it is long lines or a disgruntled marketing team staring at buffering wheel. Top Posts of 2018. Be on the lookout for our new Event Influencer. Event Execution. Categories.

Tech 68

Tech Social Media 2018 2019 68

Social Tables

DECEMBER 5, 2018

For any ticketed event, your strategies for offering and promoting tickets should always contribute to your overarching financial and engagement goals. Tiered ticketing options are a classic example. Chloe McAlpin | The Simple Joy Of Being (@chloe_mcalpin) May 7, 2018. Published December 5, 2018.

Ecommerce 146

Ecommerce B2B Apparel B2C 146

Endless Events

JULY 6, 2018

In an effort to stand out in the marketplace, too many event professionals resort to doing gimmickry instead of adding real value for their customers. A classic example is creating an exhibit that engages the crowd on a visceral level (usually using shock or any other strong emotion) while not having anything to do with what the brand offers.

Trade Shows 85

Trade Shows B2B Food and Beverage Social Media 85

Floktu

SEPTEMBER 15, 2020

This marketing playlist is a great example of how Salesforce used digital graphics and technology to adapt their live event to a virtual format. Microsoft was scheduled to have Build , one of their biggest events of the year, in Seattle from May 19 to 21st. Event Marketer ]. Source: Vision 6, 2018.

Trade Shows 40

Trade Shows 2020 Speakers 2018 40