Event Marketing Plan: Checklist


If no one heard about your event, it never really happened. Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. Event marketing isn’t only about a one-day show going viral.

Event marketing strategies for tough economic times (UPDATED)

Plan Your Meetings

It’s no secret that the economy affects the events industry. When event budgets are slashed, event attendance drops, attendees are less willing or able to travel, and those attendees who do show up feel the effects of the economy. Build pre-event marketing strategy.

10 Corporate Event Marketing Ideas


Get inspired by these 10 corporate event marketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 Event Marketing Benchmarks and Trends , that’s exactly the case.

2018 Event Marketing Trends

Endless Events

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. Speaking of traction, Facebook’s revamp of their newsfeed has got many event marketers reeling (including us here). Three Event Trends to Boom This 2018.

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How to explain Event Marketing meaning to COO?


Reading Time: 16 minutes Event marketing meaning is crucial and its significance cannot be underestimated. Some still don’t see the importance of events, there is a dozen of reasons why it should be incorporated in everyday marketing strategies of the companies.

7 Huge Event Planning Trends Spotted at MPI WEC 2018


Professionals often attend industry events to improve their craft and network with peers. But for an event planner, it’s also an opportunity to “borrow” (read: steal) creative ideas for their next event. Read Now: 5 Surefire Gamification Strategies to Crush Your Event Goals.

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Defining Event Marketing Success


How do event marketers define success? According to a recent study by Cvent, the metrics for event marketing success encompass financial results, event attendance, lead generation, overall awareness and post-event analysis, all aligned with the company’s overall business goals.

Event Marketing Automation: The 2018 Guide


Learn how to increase your productivity and get more out of your events in this guide to event marketing automation. Ask any successful marketer how to promote a product or service effectively, and they’ll tell you that success starts with understanding your target audience.

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20 Outstanding Event Marketing Examples


Inspire your event strategy with these 20 event marketing examples from leading brands. Events are more than just stuffy meetings and crowded exhibition halls. The short answer is by creating an effective event marketing plan. So, what is event marketing?

6 Event Video Examples to Inspire Your Event Marketing

Picatic by Eventbrite

This is a guest post by Megan O’Neill, Senior Content Marketing Manager at Animoto. In 2018, 95% of events that used video said it was effective. Yet 57% of events still aren’t using video, according to Eventbrite’s 2019 Pulse Report.

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Event marketing – the misunderstanding


Reading Time: 5 minutes Event marketing is often wrongly explained as all the actions promoting the event. 2) the job of advertising different events so that people will go to them. Especially that these years event marketing is becoming more and more popular.

Event Heroes: How One Tech Company Is Mastering Event Marketing


Each month we interview an events professional who is breaking the mold. This month we spoke with Britta Schellenberg, VP of Corporate Marketing Operations at Brightcove about scaling an event strategy, partnering with other events and getting the most out of video content.

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The best event marketing campaigns


Reading Time: 6 minutes It all started with passing samples of products on the streets… Experimental, engaging marketing has gone from the edge to the great player in marketing. With events being a spectator turns into experiencing so the participant’s attention is sensitized.

Event Marketing: 5 Tactics to Sell Out [Video]


Marketing your event is becoming increasingly more difficult. How can you increase registrations and ensure that your next event is a hit? Here are 5 Event Marketing tactics to help you succeed.

15 Social Media Tactics To Increase Your Event Marketing Exposure

Picatic by Eventbrite

Event marketing and planning is incredibly rewarding when done successfully, but it takes a lot of time and effort to get to that point. A big aspect of creating a successful conference or event is to generate buzz around it.

Optimizing B2B Event Marketing


Driving successful event marketing strategies was a key theme at Cvent CONNECT 2018. During “The State of B2B Event Marketing 2018: A Benchmark Research Report” breakout session, Matt Heinz, principal of Heinz Marketing, provided a roadmap for optimizing B2B event marketing.

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Enterprise Event Marketing: The Definitive Guide


In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? How an Event Technology Stack Enables Enterprise Event Marketing. The event app.

Email Invitations: 101 Awesome Examples for 2018


Want to increase the attention your event invitation emails are getting? The post Email Invitations: 101 Awesome Examples for 2018 by Julius Solaris appeared first on [link]. If your audience isn’t seeing them, your attendance will suffer.

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6 Ideas For Event Marketing on Budget


Hello, trade shows, exhibitions, and live events!) According to the report, most marketers (31%) believe that events are the single-most effective marketing channel. If you are a marketer, check out this post to learn six ideas for event marketing on a budget.

SXSW 2018 sessions event marketers won’t want to miss


The massive event hosts over 6,000 sessions in 24 different programming tracks , plus thousands of events, parties and live performances, making organizing your perfect schedule a bit overwhelming. Sign up to mingle with other event technology leaders.

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AVAILABLE NOW: Experiential Event Marketing

G2 Planet

Our blog has been called "best new blog in events,"* and our whitepapers are why. Don't miss our NEW whitepaper on Experiential Event Marketing. This whitepaper includes a free experiential event planning tool that covers everything you need to plan more holistically. Running your Event Marketing DepartmentDownload here or by clicking on the paper below.

The Best Event Marketing at CES 2018

Event Geek

CES proved again in 2018 why it's the world's leading technology exhibition. Neither record-setting Las Vegas rideshares nor blackouts at the Las Vegas Convention Center were enough to keep event crews from dazzling press and attendees with "Whoa!" Want more event marketing highlights?

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25 Innovative B2B Event Marketing Ideas


Discover how you can take your events strategy to new heights with these 25 innovative B2B event marketing ideas. How can we ensure our events are the talk of the town or at least buzzing amongst our prospects? 4) Invest in Exciting Event Swag. Event Marketing

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What is B2B Event Marketing?


Looking to create an event strategy but not sure where to start? Read this guide to learn how to best implement live events into your overall B2B marketing strategy. When it comes to B2B marketing, there are countless tactics and strategies available to the modern-day marketing.

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Event Trends Watch: The Largest Trends Database of 2018


100+ event trends transforming the industry. This is your insight platform to navigate 2018 and access the latest ideas changing the way we plan and execute events. The post Event Trends Watch: The Largest Trends Database of 2018 by Julius Solaris appeared first on [link].

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5 Event Marketing Strategies to Focus on in 2019

PCMA Convene

Convene asked a handful of mdg’s in-house experts for resolutions to inspire your event marketing campaigns in the coming year. The marketing landscape is changing at such a rapid pace that we’re all operating in uncharted territory. Many events aim to attract international attendees but struggle to do so cost-effectively. This will help you to draw their attention to the content and features of your event that will be of specific interest to them.

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How to Measure Event Marketing Success

Endless Events

As an event prof, you probably have a good feel for if an event was successful or not. But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. Survey event goers by email.

How Event Marketing Will Evolve in 2019, Part 1: Focus on Quality

G2 Planet

Event marketing remains one of the most commonly used and most effective channels in B2B marketing. But the way marketers view and use events is evolving in some important ways

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Top Event Marketing Strategies For Increased Engagement

Meeting Application

Unless it’s some sort of a secret gathering, you probably want as many people to attend your event as possible. Here are top event marketing strategies for increased engagement. A conference has to be advertised just as any product on the market. Event Marketing

8 of the Biggest Event Marketing Mistakes That Brands Have Made


Making mistakes is a normal and expected part of life, but what happens when marketers make event mistakes that go viral for all the wrong reasons? From lackluster product reveals to hefty legal fines, check out our list of 10 event marketing offenders. Event Marketing

10 Experiential Marketing Trends Shaping Effective Events in 2018 [Webinar]


Join us for this free webinar to find new ideas and technologies to help meet objectives for your events while keeping your attendees engaged. The post 10 Experiential Marketing Trends Shaping Effective Events in 2018 [Webinar] by EventMB Team appeared first on [link].

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Event Marketing Trends for 2018


We’re taking a look at three event marketing trends marketers are going to be embracing even more in 2018. Wondering how event audiences are being affected in an increasingly technological age? There’s always lots of news about tech innovations, but the tie that binds these three event marketing trends is the continuing focus on creating amazing human-centric experiences. Trend #1 - Focus on event experiences, instead of things.

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How Event Marketing Will Evolve in 2019, Part 3: Focus on ROI

G2 Planet

There is an increasing focus for marketing teams on generating ROI from events—not just return on investment, but also return on impact

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10 Event Tech Trends for 2018

Hubilo Blog

Though event technology has now been around for a while, newer and newer advancements in the field keep fascinating event profs across the world. Every year, we are finding event technology that is way more immersive and profitable. Event gamification. Event wayfinding.

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Advanced Corporate Event Planning Guide (2018 edition): Ideas, Checklists and Tips to Plan Successful Corporate Events


Would you agree that planning corporate events is not an easy beast to tame? Seriously, how can you get advice on planning events for the most demanding audiences out there? Yet the world is not perfect and attendees, especially corporate event attendees, get bored very easily.

How Event Marketing Will Evolve in 2019, Part 2: Focus on Strategy

G2 Planet

Marketers today generally are being asked to help move prospects not only into the sales funnel but also through it. Findings from the new How B2B Marketing is Changing report

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How to Use Event Marketing and Promote Your Products


Let’s talk about your marketing efforts. Are you redirecting all of your actions to inbound marketing? La entrada How to Use Event Marketing and Promote Your Products aparece primero en Eventtia | Event management software. Event Marketing

Top 20 Unique Swag Ideas From Twitter For 2018

Picatic by Eventbrite

In case you are new to the term, swag, standing for “stuff we all get,” is the free promotional items companies hand out at events. Swag is a popular event marketing strategy for both business-to-business (B2B) and business-to-consumer (B2C) companies.

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A Wave of Experiential Event Marketing in the Events Industry

Hubilo Blog

This is, in short, the impact of experiential marketing on the consumers. What exactly is experiential marketing ? The “personal factor” is what sets it apart from the traditional form of event marketing. Why do you think it’s time to opt for experiential event marketing

Learnings from Our First International Event Marketing Strategies

Tito Blog | An Event Blog for Organisers

As Annie outlined in an earlier post on this blog, Admission became a smaller event than we'd originally planned, which became a success. For context, in case you're not familiar with Admission as yet: It became an intimate event for conference organisers. Traditional marketing.

Event Marketing Calendar [Template]


Planning an event is no easy task: event managers must be detail oriented and extremely organized in order to keep track of an entire array of variables. Always aiming to make your life easier, we have put together an event marketing calendar template, so you can plan your entire marketing communication schedule ahead of time, and have a bird’s eye view into your event communication throughout the entire event lifecycle. Email Marketing.

Podcast: Using influencers to support event marketing

Event Industry News

In the latest Event Industry News podcast, James Dickson talks to Mariska Kesteloo about the evolving benefit of utilising social media influencers as a marketing tool for events. These influencers include Instagrammers, YouTubers and bloggers who may be able to provide a positive impact on an event or destination. The post Podcast: Using influencers to support event marketing appeared first on Event Industry News.

Streamline your Event Marketing


With a host of marketing tools available, our tip sheet summarises a few of our top picks. The post Streamline your Event Marketing appeared first on Eventbrite UK Blog. Arts, Culture & Entertainment Checklist Class, Training or Workshop Conference Content / Production Event Marketing Event Promotion Family Festival Food & Drink March Marketing Membership/Association marketing tools