Event Marketing Plan: Checklist


If no one heard about your event, it never really happened. Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. Event marketing isn’t only about a one-day show going viral.

7 Huge Event Planning Trends Spotted at MPI WEC 2018


Professionals often attend industry events to improve their craft and network with peers. But for an event planner, it’s also an opportunity to “borrow” (read: steal) creative ideas for their next event. Read Now: 5 Surefire Gamification Strategies to Crush Your Event Goals.

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How to explain Event Marketing meaning to COO?


Reading Time: 16 minutes Event marketing meaning is crucial and its significance cannot be underestimated. Some still don’t see the importance of events, there is a dozen of reasons why it should be incorporated in everyday marketing strategies of the companies.

Event marketing – the misunderstanding


Reading Time: 5 minutes Event marketing is often wrongly explained as all the actions promoting the event. 2) the job of advertising different events so that people will go to them. Especially that these years event marketing is becoming more and more popular.

Event marketing strategies for tough economic times (UPDATED)

Plan Your Meetings

It’s no secret that the economy affects the events industry. When event budgets are slashed, event attendance drops, attendees are less willing or able to travel, and those attendees who do show up feel the effects of the economy. Build pre-event marketing strategy.

The best event marketing campaigns


Reading Time: 6 minutes It all started with passing samples of products on the streets… Experimental, engaging marketing has gone from the edge to the great player in marketing. With events being a spectator turns into experiencing so the participant’s attention is sensitized.

15 Social Media Tactics To Increase Your Event Marketing Exposure

Picatic by Eventbrite

Event marketing and planning is incredibly rewarding when done successfully, but it takes a lot of time and effort to get to that point. A big aspect of creating a successful conference or event is to generate buzz around it.

2018 Event Marketing Trends

Endless Events

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. Speaking of traction, Facebook’s revamp of their newsfeed has got many event marketers reeling (including us here). Three Event Trends to Boom This 2018.

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The Best Event Marketing at CES 2018

Event Geek

CES proved again in 2018 why it's the world's leading technology exhibition. Neither record-setting Las Vegas rideshares nor blackouts at the Las Vegas Convention Center were enough to keep event crews from dazzling press and attendees with "Whoa!" Want more event marketing highlights?

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Event Marketing: The 2019 Guide


Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Why Is Event Marketing Important? Types of Events.

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10 Corporate Event Marketing Ideas


Get inspired by these 10 corporate event marketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 Event Marketing Benchmarks and Trends , that’s exactly the case.

2019 Event Marketing Benchmarks and Trends


Learn what 1000+ marketers have to say about the events industry in this landmark report. Featuring insights on event marketing budgets, tactics, team sizes, technology and more. This year, we decided to launch the largest report on professional events yet.

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Event Marketers Are Ignoring the Power of Video—Here’s How to Catch Up


Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media.

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2019 Event Marketing Statistics, Trends and Data


Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Top Event Statistics. Event Technology.

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Event Marketing Trends For 2019 (And Why Businesses Should Care)


2018 was another milestone year in event marketing, especially when it came to spending and event technology. According to AMEX : Event Marketing featured

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100 Event Statistics (2018 edition)


Do you know all the key statistics that will affect the way you create events? Here is a comprehensive collection of 100 key statistics for the event industry in 2018. The event industry is living a second life.

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Event Marketing Automation: The 2018 Guide


Learn how to increase your productivity and get more out of your events in this guide to event marketing automation. Ask any successful marketer how to promote a product or service effectively, and they’ll tell you that success starts with understanding your target audience.

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2018 Event Marketing Year-In-Review: What the Data Tells Us About 2019


With 2019 right around the corner, events budgeting is in full swing, and the decisions you make now will affect your entire year. Scroll below to see the eye-opening data that will help your company make the big decisions regarding your budget, and plan your 2019 events strategy.

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Defining Event Marketing Success


How do event marketers define success? According to a recent study by Cvent, the metrics for event marketing success encompass financial results, event attendance, lead generation, overall awareness and post-event analysis, all aligned with the company’s overall business goals.

Top 20 Unique Swag Ideas From Twitter For 2018

Picatic by Eventbrite

In case you are new to the term, swag, standing for “stuff we all get,” is the free promotional items companies hand out at events. Swag is a popular event marketing strategy for both business-to-business (B2B) and business-to-consumer (B2C) companies.

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Event Marketing Trends for 2018


We’re taking a look at three event marketing trends marketers are going to be embracing even more in 2018. Wondering how event audiences are being affected in an increasingly technological age? There’s always lots of news about tech innovations, but the tie that binds these three event marketing trends is the continuing focus on creating amazing human-centric experiences. Trend #1 - Focus on event experiences, instead of things.

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Top 7 Event Marketing Trends in 2018


Technology has transformed the marketing world, and some of the most basic elements of traditional event marketing are now obsolete. For example, mass marketing is less likely than ever to attract the attention of new clients. ” In 2018, that principle was amplified.

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Event Heroes: How One Tech Company Is Mastering Event Marketing


Each month we interview an events professional who is breaking the mold. This month we spoke with Britta Schellenberg, VP of Corporate Marketing Operations at Brightcove about scaling an event strategy, partnering with other events and getting the most out of video content.

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Top Posts of 2018

Expo Pass

Top Posts of 2018. With the year coming to an end, here is a list of our top articles of 2018. Next year we will continue to share articles on important topics, new trends, and common challenges event planners encounter. Keeping Attendees Engaged After the Event 3 Minute Read.

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5 Essential Tips for Assessing Your Event Marketing Strategy

Hubilo Blog

As a marketer, you definitely want to improve your performance and productivity so that your organization can grow. The most successful marketers today show a lot of care when it comes to their event marketing strategy. Create visual presentations from past events.

20 Outstanding Event Marketing Examples


Inspire your event strategy with these 20 event marketing examples from leading brands. Events are more than just stuffy meetings and crowded exhibition halls. The short answer is by creating an effective event marketing plan. So, what is event marketing?

Enterprise Event Marketing: The Definitive Guide


In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? How an Event Technology Stack Enables Enterprise Event Marketing. The event app.

5 Event Marketing Strategies to Focus on in 2019

PCMA Convene

Convene asked a handful of mdg’s in-house experts for resolutions to inspire your event marketing campaigns in the coming year. The marketing landscape is changing at such a rapid pace that we’re all operating in uncharted territory. Many events aim to attract international attendees but struggle to do so cost-effectively. This will help you to draw their attention to the content and features of your event that will be of specific interest to them.

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How to Measure Event Marketing Success

Endless Events

As an event prof, you probably have a good feel for if an event was successful or not. But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. Survey event goers by email.

6 Ideas For Event Marketing on Budget


Hello, trade shows, exhibitions, and live events!) According to the report, most marketers (31%) believe that events are the single-most effective marketing channel. If you are a marketer, check out this post to learn six ideas for event marketing on a budget.

10 Event Tech Trends for 2018

Hubilo Blog

Though event technology has now been around for a while, newer and newer advancements in the field keep fascinating event profs across the world. Every year, we are finding event technology that is way more immersive and profitable. Event gamification. Event wayfinding.

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Event Marketing Calendar [Template]


Planning an event is no easy task: event managers must be detail oriented and extremely organized in order to keep track of an entire array of variables. Always aiming to make your life easier, we have put together an event marketing calendar template, so you can plan your entire marketing communication schedule ahead of time, and have a bird’s eye view into your event communication throughout the entire event lifecycle. Email Marketing.

Top Event Marketing Strategies For Increased Engagement

Meeting Application

Unless it’s some sort of a secret gathering, you probably want as many people to attend your event as possible. Here are top event marketing strategies for increased engagement. A conference has to be advertised just as any product on the market. Event Marketing

Optimizing B2B Event Marketing


Driving successful event marketing strategies was a key theme at Cvent CONNECT 2018. During “The State of B2B Event Marketing 2018: A Benchmark Research Report” breakout session, Matt Heinz, principal of Heinz Marketing, provided a roadmap for optimizing B2B event marketing.

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The Aventri Blog's 2018 in Review


At Aventri, it's a priority for us to continually create new and interesting content for our customers and for the meeting and event industry as a whole. We had a goal this year to produce even more of this content, especially on our blog, and boy, did 2018 deliver.

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A Wave of Experiential Event Marketing in the Events Industry

Hubilo Blog

This is, in short, the impact of experiential marketing on the consumers. What exactly is experiential marketing ? The “personal factor” is what sets it apart from the traditional form of event marketing. Why do you think it’s time to opt for experiential event marketing

4 Technical Questions to Ask When Researching Event Marketing Software


There are plenty of event marketing platforms out there. At the end of the day, event marketing platforms share a lot of functions in common. No event marketing platform exists in silo. Having an event website is no longer a nice-to-have, it’s a must-have.

Streamline your Event Marketing


With a host of marketing tools available, our tip sheet summarises a few of our top picks. The post Streamline your Event Marketing appeared first on Eventbrite UK Blog. Arts, Culture & Entertainment Checklist Class, Training or Workshop Conference Content / Production Event Marketing Event Promotion Family Festival Food & Drink March Marketing Membership/Association marketing tools

Event Marketing: 5 Tactics to Sell Out [Video]


Marketing your event is becoming increasingly more difficult. How can you increase registrations and ensure that your next event is a hit? Here are 5 Event Marketing tactics to help you succeed.

Smart Meetings’ Best Career Advice from 2018

Smart Meetings

Meeting planners had their hands full in 2018, with data breaches, commission cuts, new event technology and other drastic changes affecting the meetings industry. Related: Hack Your Event Budget. Related: How to Build Better Attendee Evaluations to Determine Event ROI.

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