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Guide: How to Plan a Successful Product Launch Event

Attendease

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

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28th Annual Meetings Market Survey: Slower Growth Ahead

PCMA Convene

There were no strong signals from event professionals who responded to this year’s survey that they anticipated an economic downturn, and only a few mentioned concerns about the economy going south. continued to lose market share, with overseas travel to the U.S. 30 — is that the U.S. According to Tourism Economics’ “U.S.

Marketing 102
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Guide: How to Plan a Successful Product Launch Event

Attendease

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

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Ignition DG – Sustainable Exhibition Design

Event Industry News

Events and exhibition design specialists Ignition, formed in 2007, are based in Bristol and also have a US office in Indianapolis. As well as holding industry standards ISO 20121 – Sustainable Events Management (since 2012), […]

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Smart Moves in Albuquerque, Denver and More

Smart Meetings

She brings over 15 years of experience in tourism and experiential marketing. Yoshida will serve as director of marketing. She has spent 12 years in the industry, most recently serving as marketing manager at Kahala Hotel & Resort in Honolulu, where she developed and implemented campaigns to expand the company’s audience.

2007 105
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Eco-friendly event experts obtain ECOsmart agency award

Prestige Events Magazine

An event agency with over 30 years’ experience is boosting its already distinctive eco plans even further by partnering with sustainability specialists Greengage and obtaining ECOsmart status. Their location and the work they are doing gives them a real advantage in the market from an event agency perspective.

2007 52
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Smart Moves in Reno, Paradise Coast and More

Smart Meetings

Throughout his 20 years of experience in hotel sales, meetings and events, he has led award winning sales teams at large North American hotel brands. Peter Falke Peter Falke, Waldorf Astoria Los Cabos Pedregal Falke takes on the role of director of sales and marketing for Waldorf Astoria Los Cabos Pedregal.