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Case Study: CSAE Achieves 90% Attendee Engagement Through Their Mobile Event App

Eventmobi

Interactive Trade Show Floor Plan. The interactive trade show floor plan provided a quick and easy way for attendees to visually find sponsors and exhibitors on the trade show floor. We really liked the interactive trade show floor plan.

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Your Trade Show Attendees: What Do They Really, Really Want?

Velvet Chainsaw

A key takeaway from Part One of CEIR Attendee Retention Insights study, is the schism between what show organizers think is motivating their attendees, versus what the attendee says he or she really, really wants. Expositions in many industries should consider shifting from the traditional trade show to more of a solutions destination.

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Why Early Bird Registration Specials Don’t Work and Other Revelations from a New Maritz Study

Smart Meetings

Do you know the reasons your attendees show up at your events? A new study, aptly named “ Registration Insights Report: Optimizing revenue and attendance in the face of new attendee behavior ” by Maritz revealed a changing model for getting people to fill out those increasingly long forms, sooner. The model is outdated,” she concluded.

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Orlando trade show demonstrates ability for live events to return safely

Event Industry News

Following nearly a year of canceled trade shows, Go LIVE Together is working closely with major convention and exhibitions-oriented cities around the United States to helppromote safereopening plans and accelerate recovery for the business events industry’s nearly 7 million employees, as well as the markets they support.

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Tailgate Trade Show Goes Off Without a Hitch

PCMA Convene

Planners and exhibitors connect during the PCMA’s Greater Philadelphia chapter’s “Trunk and Meet” Tailgate Trade Show, held in a parking lot in June. Then the tailgate trade show was delayed a week because of rain, and local restrictions loosened even more. All photos by Mario Oliveto Photography).

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Guarantee Exhibitor Success: A 6-Step Guide for Trade Show Organizers

Event Age by Swapcard

CEIR's recent study reveals that 61% of exhibitors rely on the previous year's event data to guide their investments, driven by the need to showcase strong return on investment (ROI) to internal stakeholders. But when the numbers are there, exhibitors are not afraid to go all-in.

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Are Exhibitors Abandoning Trade Show Lead Retrieval?

Maritz Global Events

When it comes to trade show lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. For many trade show exhibitors, GDPR stands for “gosh-darned problematic regulation.” It throws a wrench in their trade show marketing routine. Case Study.