Event Marketer

OCTOBER 10, 2022

8, the brand hosted a press launch, followed by an evening influencer event produced in partnership with NYFW that served as the annual show’s official kickoff soiree. More Audiovisual Strategies: Audio-centric Activations: Five Strategies Worth a Listen. Following the tunnel was the product reveal moment.

Fashion 99

Fashion Social Media Technology Event Marketing 99

Smart Meetings

MARCH 4, 2024

How to effectively bringing health and happenings together Everyone seems to be looking for health and wellness tips to improve event attendee experiences. This trend isn’t merely a random personal choice; it’s truly reshaping the very fabric of events and conventions.

Food and Beverage 98

Food and Beverage Meetings Hospitality Entertainment 98

Event Industry News

NOVEMBER 24, 2022

Woodfashioners ltd , the bespoke event fabrication company based in Essex, has become one of the first fabricators to start providing its clients with a carbon receipt for the production and installation of events, exhibitions, activations, and retail displays. Aligned to industry initiatives. Offsetting emissions.

2030 52

2030 Sustainability Retail Events 52

Event Marketer

MARCH 20, 2023

Retail Strategies You Might Like: Soma Helps Women Solve Their ‘Bra-blems’ at its Pop-up Innovation Lab Three Ways Kendra Scott Masters Retail Events Attendees could write a wish on a piece of fabric and clothespin it to POPFLEX’s “Dream Tree.” Agency: In-house.)

Retail 79

Retail Social Media Apparel 2022 79

Prestige Events Magazine

JANUARY 8, 2024

Key 2024 Event Tech Trends Unveiled at Strata’s Insight Event Attendees at the Strata Insights event, at The Ned in London before Christmas, were treated to a preview of some of the most important tech trends which will shape the events industry in 2024 and beyond. Two examples were presented.

2024 59

2024 Tech Event Tech Sustainability 59

Event Marketer

MARCH 29, 2023

Our swiss-army knife of experiential offerings (strategy, creative, digital and virtual technologies, content production, fabrication, event production, global execution and measurement) help brands connect with the hearts and minds of their audiences–IRL or URL– wherever they may meet.

2023 52

2023 Healthcare Tech Education 52

Event Marketer

FEBRUARY 8, 2024

Mobileye’s exhibit strategy at CES for years focused solely on market awareness. Here, we break down three key approaches Mobileye takes for its CES exhibit strategy: Starting with a blank slate every year. The post Demos, Partners, Content: Inside Mobileye’s Exhibit Strategy at CES and Beyond appeared first on Event Marketer.

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2024 Trade Shows Tech Marketing 94

Event Marketer

JANUARY 25, 2024

From show-stopping activations to AI-powered touchpoints, CES is the window into the future of experiential marketing and inspiration for the design, engagement strategy, and the wow factor for the rest of the year and beyond. We asked the experiential design and fabrication experts. Create experiences beyond events.’

2024 93

2024 Trade Shows Tech 2023 93

Ins'Tent

AUGUST 30, 2023

Another popular option, fabric materials such as polyester or nylon can be used for backdrops, tablecloths , and other decorative elements. Foam board is often used for indoor displays, such as trade show graphics, retail signage, and event posters. Also, keep in touch with your printer throughout the printing and production process.

Trade Shows 52

Trade Shows 2023 Advertising Retail 52

SpotMe Blog

APRIL 28, 2022

As the effects of the pandemic begin to ease, hybrid events are becoming a go-to event type for more and more industries. To ensure a smooth event is achieved, companies can’t just hope and pray for things to go right, they need certainty. What are Hybrid Event Management Companies? . Meetings & Incentives .

2022 147

2022 Event Management Management Social Media 147

Event Marketer

DECEMBER 21, 2023

We wanted our event to have that same sort of access.” We wanted our event to have that same sort of access.” For its launch event, Pandora required a glamorous venue that matched the Lab-Grown Diamond Collection’s “new take on modern elegance,” and a parking lot turned out to be an unexpected choice with some logistical challenges.

Automotive 119

Automotive Fashion Marketing Event Marketing 119

Best Corporate Events

AUGUST 30, 2023

Programs like matching grants, giving employees time off to volunteer, and organizing events where employees can participate in CSR events alongside their peers represent a significant commitment by employers. Employee engagement and workplace giving programs MUST be woven into the fabric of a corporation’s identity.” (1)

Financial 78

Financial Corporate Events Sustainability Marketing 78

Event Marketer

MARCH 31, 2022

It was one of the last big events to take place in the space, and so within the experience the brand highlighted Brazos Hall memories and encouraged attendees to share their own memories. More From Dell’s SXSW Event Portfolio: SXSW 2019 Part Deux: Experiential in Austin, From Dell to Bumble to Twitter.

Sustainability 92

Sustainability Technology 2019 Venues 92

EventMB

MAY 22, 2022

Pallets are a favorite DIY option because they can be so diverse, from furniture to event entertainment, they are now making their way into exhibitions as a unique, rustic way of displaying products, signage or artwork. So a mini kitchen is an excellent way to showcase products and let attendees get in on the action.

Trade Shows 167

Trade Shows 2022 2017 2018 167

Event Marketer

AUGUST 8, 2022

Actress, producer and entrepreneur Issa Rae led a keynote discussion at this year’s event. Flash forward to 2022 and that original objective remains steadfast, but the event strategy has evolved with the times. More SMB Event Strategies: Content Design: Facebook’s Event Marketing Manager on the Brand’s ‘Boost’ Program.

Conference 91

Conference Government 2022 Speakers 91

SmartMeetings

FEBRUARY 1, 2022

New books filled with timely, hard-learned lessons by professionals from the event planning and business management worlds, as well as the medical field, are lining shop shelves. In her examination of the depth and range of human experience, Brown weaves a fabric for what to do with them all. Atlas of the Heart. By: Michelle K.

Meetings 108

Meetings 2022 2021 Management 108

Event Industry News

SEPTEMBER 26, 2022

When we think of consumer facing events, festivals, immersive pop ups and outdoor experiences are just some of the formats that come to mind. For many, these events become a part of the fabric of their lives. This highlights there is value in leaning on elements of the consumer world when planning business focused events.

B2C 75

B2C B2B Corporate Events Education 75

Event Marketer

AUGUST 2, 2023

At a launch event on June 1, performers from the renowned troupe officially revealed the new phone through a custom, 20-minute spectacle that incorporated the device both literally and figuratively. Following the performance, as the artists were taking their final bows, a large theater curtain parted to reveal the Weylin’s domed event space.

Fashion 85

Fashion Transportation Technology Events 85

Event Marketer

DECEMBER 26, 2023

As they often do, the biggest pop culture trends and business shifts trickled down into live experiences, yielding some of the year’s most impactful event marketing campaigns—and leading us to our top 10 stories. Read on for an overview of the year’s stand-out strategies and their implications for 2024. We’re showing how far it can go.

2023 74

2023 Trade Shows Sponsorships Sports 74

Event Marketer

OCTOBER 4, 2021

The strategy has been leveraged for decades by brands of every stripe, but a deluge of b-to-c mobile programs hit the road this year as marketers grappled with the ever-changing COVID regulations and consumer safety concerns associated with traditional events. We’re calling it now: 2021 is officially the year of the mobile tour.

Education 118

Education Marketing Retail Social Media 118

Eventmobi

MAY 17, 2018

Your event might not be for months, and you’re probably going through a chaotic time with arranging logistics and designing your event space. Driving engagement and buzz around your event will ultimately drive registrations, so let’s go through some best practices on how to use social media in your promotional marketing strategy.

Social Media 186

Social Media Event Tech Tech Speakers 186

Event Marketer

JANUARY 21, 2024

More CES 2024 Coverage: Scenes, Stories and Showstopping Booths from Las Vegas Theme Park-Style Thrills Take the Cake on the Showfloor Q&A: 10 Minutes with Stacey Gromlich of Siemens For questions and agency/fabricator credits, reach out to Rachel Boucher, rboucher@accessintel.com. Design & Delight SK BEST OF SHOW.

2024 88

2024 Sustainability Retail Tech 88

Event Marketer

JANUARY 19, 2024

Build: Freeman) Electronic shelf label company Hanshow provided a mock marketplace that encompassed a full-scale grocery store shelf filled with products, and a produce section featuring vibrant (fake) fruits and vegetables. For all things NRF 2024, including fabrication credits, email Kait Shea at kshea@accessintel.com.

2024 100

2024 Retail Trade Shows 2023 100

Event Marketer

JANUARY 31, 2022

The network’s one-day stunt was executed exactly one year after the infamous event. More Outdoor Activation Strategies: Six Socially Distant Stunt Strategies for the COVID-19 Era. 6 event, followed by a replica logo of the Capitol Building with horns added onto it (a comedic nod to the insurrection’s “shaman”).

Social Media 86

Social Media 2021 Transportation 2017 86

Event Marketer

SEPTEMBER 27, 2021

NYFW typically draws 230,000 people to the city, but amid the pandemic, the size of the show was cut in half, and runway events were limited to 150-200 attendees, with proof of vaccination required. More Fashion Week Strategies: New York Fashion Week Sponsorship: Cocktails, Collabs and Catwalks. KATE SPADE.

Fashion 104

Fashion Retail Sponsorships Consulting 104

QC Event School

DECEMBER 1, 2022

Do you have a creative flair for event decor? If you answered yes, then starting your own event decorating business may be the perfect career for you! In this article, we will provide a guide on how to start an event decorating business from scratch – from setting things up to marketing your services and more! Job Duties.

Social Media 103

Social Media Advertising Contracts Consulting 103

Event Marketer

JANUARY 16, 2023

Timo Pelz, vp-business marketing at Reddit, says the team sought to combine the digital product with physical experiences to show participants what Reddit looks and feels like. More B-to-B Event Strategies: Inside Reddit’s Explorer-themed Cannes Lions Activation. We’re going to scale this beyond just this experience,” Pelz says.

2009 88

2009 2010 Transportation Fashion 88

Event Industry News

MAY 28, 2020

Events @ No 6 opened its doors in 2019, as an innovative new venue in bustling Aldgate, in the City of London. Facilities include a variety of bright and airy meeting rooms and event spaces, hosting from 2 to 210 guests with in-built AV. Good access to daylight has also proven to enhance productivity and happiness of our guests.

Hospitality 85

Hospitality Sustainability 2019 Corporate Meetings 85

Event Marketer

JUNE 19, 2023

“We looked at it first and foremost from an FYC perspective and how can we get our content exposed to voters in a fun way, in an interactive way, and something that feels tangible,” says Deva Kehoe, svp-talent relations, events and awards at Paramount+. And the fresh strategy led to some first -rate results. Pink Sparrow (fabrication).

Entertainment 88

Entertainment Events Event Marketing Marketing 88

Event Marketer

JANUARY 23, 2023

Red-carpet premiere events are a dime a dozen. The experiential program offered more evidence that in-world immersions and superfan events are back with a vengeance. Prime Video’s stop in London, home of Tolkien, served as the campaign finale and was the pièce de résistance of its intricate experience design strategy.

Food and Beverage 76

Food and Beverage Transportation 2022 Marketing 76

EventTechBrief

DECEMBER 4, 2017

Brandon Klein believes that meetings and conferences aren’t nearly as productive as they could be. “We still put together events that aren’t personalized to each individual, that are driven by the agenda of the organizer without really understanding what each participant wants. By Michelle Bruno. Collaboration.Ai

Conference 100

Conference Banking Education Technology 100

Smart Meetings

JANUARY 9, 2023

Tips and methods for producing greener events. Sustainability is now required at meetings as attendees are demanding an environmentally conscious event. Curbing pollutants has become part of the meeting professional job description, but how does one to do so at in-person and virtual events in a meaningful and cost-effective way?

Sustainability 98

Sustainability Meetings Tourism Technology 98

PCMA Convene

JANUARY 30, 2023

Convene editors reached out to a handful of organizations to see how they are incorporating lessons learned from the ways the pandemic affected their audiences, stakeholders, and members into their go-forward strategies. Read Using Pop-Up Events to Create Better Communities.)

2014 98

2014 Retail 2022 2018 98

Best Corporate Events

DECEMBER 14, 2022

Poorly trained or untrained employees are less efficient and productive than their properly trained peers, and in certain roles, can even cause safety risks. Not only does training help you hang onto your smart and capable staff, but it also enhances engagement and improves their skills, making them more valuable and productive.

Corporate Events 78

Corporate Events Technology Education Speakers 78

Bizzabo

JUNE 4, 2021

Live events are coming back, but much has changed since the start of the pandemic. In-person events are making their comeback. Many event professionals are already in the midst of planning live events and many more are thinking actively about the role that in-person experiences will play in their long-term hybrid strategy.

Food and Beverage 92

Food and Beverage Wireless Speakers Venues 92

Event Marketer

MAY 8, 2023

More From Paramount’s Event Portfolio: At SXSW, Paramount+ Creates a Mountain of Content at ‘The Lodge’ Paramount+ Offers up Three Insights on Engaging Pop Culture Fandoms Adding another layer of authenticity was the fact that women were the “driving force behind this campaign,” according to Shawn Silverman, svp-marketing at Paramount+.

Sports 52

Sports Marketing Entertainment Event Marketing 52

Event Marketer

MAY 9, 2022

Months of pent-up energy was unleashed at the event, which notably dropped its mask and vaccine mandates, where thousands of fans gathered to catch performances by the likes of The Weekend, Billie Eilish and Megan Thee Stallion, and experience a range of large-scale art installations. So which brands cut through the clutter? AMERICAN EXPRESS.

2022 125

2022 Food and Beverage Apparel Fashion 125