How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences
Event Marketer
APRIL 17, 2024
A multipronged sponsorship spanning almost a decade has led the luxury sports fashion brand to bank some annual traditions while bringing forward new experiences this year for tennis fanatics under its Le Club Lacoste membership program. team partnering with staff based in the brand’s Paris headquarters and global digital and social teams.
Let's personalize your content