Eventbase booming with return to live events
Event Industry News
JULY 14, 2022
Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% in 2022, with Event Marketing & Sponsorship showing the largest increase in spend. . There is something special about live events.
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