Plan Your Meetings

OCTOBER 1, 2018

We settled on two events that charged no registration fee for attendees, thinking we’d save much of our meagre marketing budget by walking the trade show floor and handing out literature about our company. RELATED STORY: 8 top tips: Land quality leads at trade shows. Some were veteran suitcasers.

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Trade Shows Advertising Fashion Hotels 72

Event Marketer

MARCH 18, 2024

Across the Orange County Convention Center’s miles of aisles, over 1,100 exhibiting companies showcased how their products, services and AI integrations can improve the digital health ecosystems of hospitals and medical centers. The flashing cups are always such a hit that the Service Express team brings them to every trade show.

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Trade Shows Tech Speakers Consulting 106

Event Industry News

MAY 5, 2020

With shows postponed until the end of the year, it’s looking like a hugely busy final quarter for many businesses involved in the events supply chain. That being said, it will likely go through a period of adjustment before the trade show floor looks anything like we remember. But that won’t necessarily be the case.

Trade Shows 105

Trade Shows Retail Government Travel 105

EventMB

MAY 17, 2022

The Arabian Travel Market (ATM) that concluded in Dubai on May 12 is testament to the fact that live events are irreplaceable and no virtual extravaganza can replace the human element of in-person events. This show has opted for an asynchronous approach, thus running the in-person and then online components at different times.

Travel 91

Travel Marketing Tourism Trade Shows 91

Event Marketer

NOVEMBER 9, 2023

Kerry Lamont, Manager-Shows and Events, Bombardier On the surface, the world of private aviation appears centered around convenience, innovation and luxury, but for family-owned Canadian business jet manufacturer Bombardier and its trade show experiences, it’s also about heart. Lamont’s roots at Bombardier run deep.

Trade Shows 89

Trade Shows 2023 Marketing Management 89

EventMB

JUNE 3, 2022

It features testimonials from a diverse group of 21 event industry professionals who share their core reasons for being at the 18th edition of the trade show, the first since the start of the Covid pandemic. The post Podcast: The Importance of Reconnecting appeared first on Skift Meetings.

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Trade Shows Tourism Hospitality Consulting 157

SmartMeetings

FEBRUARY 13, 2017

Here are key takeaways that could impact the travel, trade show and hospitality industries. Is 2017 a buyer’s or a seller’s market for hotel supply growth? Trade shows to grow 3 percent through 2019. While that expansion is welcome news, attendees’ expectations will also grow. Meeting planners do, too.

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Trade Shows 2017 Travel Hotels 67

Event Industry News

APRIL 9, 2021

As global economies look for opportunities to rebuild business in the wake of the COVID-19 pandemic, exhibition organisers and associations from around the world are joining together to form a coalition dedicated to bringing critical live event platforms back to market, with safety at the foundation of the collaborators’ approach.

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Trade Shows Fashion 2021 Healthcare 52

Event Marketer

FEBRUARY 23, 2024

Aaron Conk, Senior Merchandising & Trade Show Manager, Delta Faucet Co. You have to be comfortable with ambiguity and always be coachable, says Aaron Conk, senior merchandising and trade show manager for Delta Faucet Co. Event Marketer: How is your exhibit design strategy changing post-pandemic?

Trade Shows 52

Trade Shows Food and Beverage 2024 2023 52

Event Industry News

NOVEMBER 3, 2020

More than 6,000 MICE, hospitality, and marketing professionals from across the UK and Europe have already registered for Cvent’s annual industry conference, Cvent CONNECT Europe , which will take place on 10-11 November 2020 as a virtual event powered by Cvent’s Virtual Attendee Hub. An interview with Radisson CEO Federico J.

Hospitality 96

Hospitality 2020 2021 Trade Shows 96

GEVME

JULY 4, 2019

Every event planner should know how to market an event venue to make it a success. Key reasons to market your event venue. How should you market your event venue so that it unmistakably impacts and guarantees a positive response from your target audience? Effective event venue marketing is the answer.

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Corporate Events Venues Marketing Advertising 136

Event Marketer

MARCH 22, 2024

Christine Buck, Chief Marketing and Communications Officer, HIMSS The Puppy Park on the show floor was a popular spot. HELLOCARE At a health care trade show, it was surprising that there weren’t more hospital-themed booths, but hellocare was one of the few that duplicated a realistic medical center environment.

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Trade Shows Hospitality 2024 Technology 90

MeetingsNet

MARCH 22, 2024

Over the next three years, Canadian cities that are making bids on conventions and trade shows from the U.S. The event must qualify as a “citywide” by attracting a pre-defined minimum number of delegates that’s proportional to the inventory of the city’s hotels, event facilities, and wider hospitality infrastructure.

Financial 111

Financial Government Insurance Trade Shows 111

Event Marketer

JANUARY 24, 2022

And while, at this stage in the game, it seems like every event marketer has become a broadcasting wizard, it never hurts to jog the memory and draw a little inspiration from past virtual event wins. Following are 12 steal-worthy strategies, from conferences, to festivals, to trade shows, to hospitality experiences.

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Trade Shows Hospitality Event Marketing Marketing 121

GEVME

APRIL 23, 2019

Every event planner should know how to market an event planning business. For many small things and important details that accompany the organisation of an event, special attention must be paid to marketing and advertising. You are working in a highly competitive market and need to stay abreast of all the newest event trends.

Event Planning 136

Event Planning Marketing Advertising Social Media 136

Bizzabo

NOVEMBER 13, 2018

Get inspired by these 10 corporate event marketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 Event Marketing Benchmarks and Trends , that’s exactly the case. When’s the last time you talked to your trade show booth?

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Corporate Events Event Marketing Marketing Trade Shows 76

SmartMeetings

SEPTEMBER 16, 2016

Freeman, the trade-show expert when it comes to integrated digital- and live-brand experiences, has received the prestigious ISO 20121 Event Sustainability Management System certification. The trade-show expert boasts an expansive network of offices, talent and global partnerships for reach and access that is unmatched in the industry.

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Trade Shows Sustainability 2012 Transportation 40

Attendease

DECEMBER 13, 2023

Consider physicians, hospital administrators, medical society members, patients, policymakers, and other healthcare professionals. Early and enthusiastic marketing gets attendees excited to register right away. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity.

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Healthcare Event Ideas Food and Beverage Social Media 195

IMG

AUGUST 25, 2023

The opportunities are endless, from concerts and festivals to corporate meetings and trade shows to weddings and holiday parties. The post 12 Perfect Venues in Los Angeles for Your Next Holiday Party first appeared on Innovate Marketing Group, Inc. outdoor pavilion, with plenty of air flow and space for physical distancing.

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Venues Food and Beverage Corporate Meetings Trade Shows 195

Smart Meetings

OCTOBER 13, 2023

She possesses fine-tuned expertise in strategic event planning, experiential marketing, brand activation and working with the media, lifestyle and entertainment sectors. She will draw on her 16 years of experience in senior hospitality management roles to oversee and manage all of the hotel’s daily operations.

Hotels 105

Hotels Hospitality Tourism Entertainment 105

Event Industry News

JULY 20, 2022

Cvent , a market-leading meetings, events, travel and hospitality technology provider, published the latest instalment of the Cvent Travel Managers Report: Europe Edition , which provides in-depth insights into current corporate travel trends and activity.

Travel 108

Travel 2019 2022 Management 108

Smart Meetings

OCTOBER 23, 2023

Experts weigh in on what needs to change to work together better Editor’s Note : Hospitality sales consultant Steve Steinhart will be speaking at Smart Meetings Extraordinary Experience in Monterey, California, Nov. If all the meetings that we have re-scheduled for 2024 come through, we will show a very nice gain in the group market.”

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2024 Meetings Hotels Contracts 105

Connect Your Meetings

OCTOBER 8, 2019

Research has shown that traditional marketing tactics aren’t working, so people aren’t listening to you. Event Influencer Marketing is the best-kept secret weapon, a low hanging fruit that fits neatly in your existing event marketing campaign. Conduct an influencer marketing campaign that delivers exceptional ROI.

Marketing 57

Marketing Trade Shows Social Media Advertising 57

Smart Meetings

MARCH 4, 2024

Smart Meetings founder Marin Bright built her career in hospitality, first in luxury hotels at Mandarin Oriental and then in the meetings and events B2B publishing industry. The seeds of that powerful community were planted nine years ago in a ballroom at The Ritz-Carlton, Denver. She loved everything about the business.

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2024 Meetings Tourism Hospitality 98

Social Tables

JANUARY 27, 2021

NEW Client Services Get all the support you want for your events because we know hospitality matters. Cvent CONNECT August 1-4 | Caesars Forum | Las Vegas Cvent CONNECT is one of the world’s top event technology conferences that brings together meetings, events, and hospitality professionals.

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2021 Event Planning Conference 2020 193

Eventscase Blog

OCTOBER 24, 2023

Attending trade shows, and finding networking opportunities, assures that you don’t miss out on trends and possible big business opportunities. And to make sure you can do this it’s important to attend conferences and trade shows. No technical skill is required at all.

Corporate Events 97

Corporate Events Trade Shows Event Management Event Planning 97

ePly

FEBRUARY 18, 2024

Unlike other event management roles where the goal is typically to generate revenue on behalf of the organizer, corporate event planning typically works to achieve multiple objectives, ranging from customer engagement and product demos to team building and hospitality. Craft intriguing names that pique the interest of event attendees.

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Corporate Events Event Planning Trade Shows Speakers 62

Eventmobi

SEPTEMBER 24, 2019

As the cornerstone event for this industry, it drew an estimated 14,000 attendees and generated an economic impact of more than $20 million, according to show officials. This year, the trade show floor included more than 3,500 exhibitors from 150 countries. How IMEX America Designs a Great Exhibitor Event Experience.

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Trade Shows Education Sponsorships Hospitality 150

Smart Meetings

MAY 26, 2023

Are we better or less prepared for whatever next disruption comes to the hospitality industry? After all, any easing of restrictions affecting meeting together live carries marketing value, but I have not seen so much of this. Are we better or less prepared for whatever next disruption comes to the hospitality industry?

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Meetings Hospitality Education Travel 105

Event Industry News

APRIL 28, 2022

The new board directors include Louisa Watson, Director of Marketing of Wyboston Lakes Resort, who has been appointed as beam ’s Director of Sustainability. Ryan Doyle, Group Sales Director of Switch Hospitality Management, will become Membership Director – Suppliers. There will be two new directors for People & Talent.

Government 70

Government Trade Shows Hospitality Sustainability 70

Prestige Events Magazine

MARCH 24, 2023

Since 2017, it has been providing complimentary support to the Charity as a member venue, enabling it to enjoy the many marketing benefits on offer to promote its excellent facilities. million needs to be raised through donations, fundraising, the retail operation, hospitality and venue hire. It costs over £11.5 million, over £4.4

Meetings 98

Meetings Trade Shows Retail Social Media 98

Event Marketer

JANUARY 3, 2023

Marketers from Intel, TelevisaUnivision, Subaru and Campari share insights on what post-pandemic audiences actually want, how they’re delivering—and how to measure it all. Everybody really chipped in around hospitality to make all of our guests feel welcome and to put a drink in someone’s hand. Making the Attendees Feel Valued.

Hospitality 74

Hospitality 2022 Trade Shows Tech 74

Endless Events

MAY 13, 2022

Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. They can also pivot to becoming event managers or event marketers. CTSM (Certified Trade Show Marketer) by Exhibitor Magazine.

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Event Planning Government Event Management 2014 133

Event Industry News

JUNE 1, 2022

Cvent (Nasdaq: CVT), a market-leading meetings, events, travel and hospitality technology provider, is one of several key industry leaders supporting and helping fund the beta version of the sustainability web app: SAM , which was recently launched by In-House Corporate Events (ICE).

Sustainability 93

Sustainability 2030 Trade Shows Travel 93

SmartMeetings

OCTOBER 10, 2023

We are usually grouped in the broad category of “hospitality,” which can include anything from small weddings to large-scale conferences. Yes, it helps to market campaigns around the value of meetings, but we now need to talk about the people who make that happen. This affects us in the form of legislation that gets passed.

Insurance 93

Insurance Trade Shows Negotiating Banking 93

EventMB

JUNE 9, 2022

cannabis trade show, to understand the depth of the business opportunity the cannabis industry provides. “The legalization of cannabis in the State of New Jersey opened a new vertical market for meetings and conventions in Atlantic City. Cannabis hospitality and tourism is a major driver of revitalizing communities.

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2026 2021 Trade Shows Tourism 172

Hubilo Blog

MARCH 7, 2020

Rachel in her wide career of journalism and events has mastered Trade Shows. Helen’s marketing and events career span of over 20 years. Kate Patay : Kate brings 20+ years of rich experience in business travel, tourism and event marketing strategy. She is currently the EVP of business development at the Tarsus Group.

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Trade Shows Social Media Consulting B2B 119