article thumbnail

Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

sports for the better part of the last 16 months: fans. For sports sponsors, the shuttered stadiums and limited game-day opportunities triggered by the pandemic required new methods of engaging fans (and partners) without the benefit of connecting in a physical setting. Let’s play ball. Even properties are employing the tactic.

article thumbnail

Corporate Event Themes: 45+ to Choose From

Attendease

SaaS company HubSpot is known for its inbound marketing expertise, so they aptly chose “Inbound” as the theme for their annual conference. Food Truck Alley Bring a fun, lighthearted vibe to your next event with food trucks. Give employees food truck coupons or tickets to sample different offerings.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Arnold Palmer Invitational: Mastercard, White Claw, PUMA and More Tee Up Winning Fan Experiences

Event Marketer

—Cavender Neutze, Marketing Manager, Arnold Palmer Invitational presented by Mastercard Golf fans enjoyed the action on the green, as well as the Florida wildlife and scenery. FOODIES & FAIRWAYS PRESENTED BY MASTERCARD AND CAPITAL ONE BUSINESS Two Orlando businesses were selected via a contest to showcase their food at the tournament.

article thumbnail

8 benefits of implementing contactless ordering in your ticket-purchase process

Event Industry News

Statistics show that 58% of the audience at sports events are prepared to spend more on food and beverages if they don’t have to stand in line. [1] Before the pandemic, fans showed a growing interest in using self-ordering kiosks and mobile apps to speed up the food ordering process. Improved order accuracy.

article thumbnail

Sampling: Seedlip Shares Five Insights on the Booming Non-alcoholic Spirits Movement

Event Marketer

Nicholas Rowland, Senior Marketing Manager, Seedlip As an event marketer, you’ve likely been exposed to an array of non-alcoholic (NA) spirits, wine and beer products over the last 12 months—the industry’s explosive growth has been hard to miss. “We’re It’s good as a brand to be able to kind of control that.”

article thumbnail

Agriculture and Agritourism in Virginia Beach

Smart Meetings

We would sell stuff at markets and we would sell it through stores and sell it through wholesalers,” he says. Why don’t we market it and bring the people to our farm, [and] bring them to our winery.’ He recounted last April when he visited a farm and had a meal where all the food was local.

article thumbnail

Casinos Cash in on Sports Gaming Legalization

Smart Meetings

Since the Supreme Court legalized sports betting at the national level this year, gaming properties have made millions and are positioned to capitalize on the coming football season while diversifying their appeal for large groups of visitors. It’s called the gambilization of sports. New Wave of Casino Hotels Crash into Atlantic City.

Sports 66