Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. CREATING A CORPS.

Marketing 112

Marketing Fashion Education Apparel 112

Event Industry News

NOVEMBER 16, 2023

The Event Technology Awards (ETA) 2023 wrapped the first day of Event Tech Live (ETL) London in raucous fashion.

Event Tech 118

Event Tech Event Technology Tech Technology 118

Event Industry News

APRIL 12, 2021

Centered around Earth Day (22nd April ’21), the Ambassadors will be asking fellow event professionals, marketing their sustainability initiatives, to do so in a way that will make a difference for the future of the event sector. I really want it to happen”. million event professionals.

Sustainability 59

Sustainability Global Events Government Fashion 59

SmartMeetings

FEBRUARY 10, 2023

We would go to events, meetings, conferences and the swag would be left in the trash or in the hotel room and that’s not sustainable. Instead of the more promotional products, I go to the markets in New York, Atlanta and Dallas to find really creative gift ideas. Where do you find inspiration for your gifts? I go to the gift shows.

Fashion 96

Fashion Sustainability 2023 Insurance 96

Event Industry News

APRIL 20, 2023

Sustainability isn’t just a fashionable fad for Birmingham-based mobile stage company The Stage Bus – they’ve been running their ingenious stages using the power of the Sun for over a decade and have been at the forefront of making events greener whilst everyone else was still catching up!

Fashion 81

Fashion Sustainability Events Event Design 81

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. As part of the release of MGA’s Kylie Jenner-inspired Bratz “Fashion Dolls,” the brand is popping up exclusively at U.S. Agencies: Infinity Marketing Team ; Zeno. billion mobile AR user devices worldwide.

Fashion 105

Fashion 2023 Sponsorships Technology 105

Smart Meetings

JUNE 22, 2022

In panel discussions and in a release prior to the event, participants mentioned: Clean Beauty & Self-care : Healthy and natural ingredients; sustainable sourcing; plastic-free packaging, along with diversity and inclusivity in brand leadership and treatments, are more important than ever.

Meetings 98

Meetings Sustainability Travel Tourism 98

Expo Pass

JANUARY 3, 2024

The top 6 articles cover diverse topics from ChatGPT to sustainability and on-site badge printing. Across four days in Las Vegas, you’ll participate in 150+ sessions with topics including Event Marketing, Business Practices, and Technology. Improve sustainability for a better world. Green is the new black!

2023 90

2023 2024 Sustainability Sponsorships 90

Guidebook

APRIL 19, 2024

It is predicted that the event app market will keep on expanding in 2024 on its way to the expected $2,6 million growth in 2028. Implementing event app technology instead of printed materials is not only cheaper and more convenient but also introduces your brand as innovative and sustainable. And it will happen for a reason.

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Event Apps 2024 2028 Speakers 78

PCMA Convene

MARCH 1, 2019

In fact, most saw continued stability and growth for their events — and many also blamed the strong economy — which in turn creates a seller’s market — for making their job more challenging. continued to lose market share, with overseas travel to the U.S. The economic verdict in Davos, according to Bloomberg ? 30 — is that the U.S.

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Marketing Meetings 2007 2017 102

Management Events

DECEMBER 14, 2021

Sustainability. Results from PwC’s December 2021 Global Consumer Insights Pulse Survey shed light on the increasing influence of sustainability on purchasing decisions. It is about designing your channel and products in the most sustainable way and thinking it through from start to finish.”, An optichannel approach. AR and VR

Retail 73

Retail 2022 Fashion Sustainability 73

Prestige Events Magazine

SEPTEMBER 20, 2023

A Black country engineer with a passion for sustainability is disrupting the events industry with a new stage innovation. There’s nothing else like it on the market when it comes to set-up times and environmental performance, not to mention all the technology that is fitted to it as standard.”

2006 59

2006 Sustainability Fashion Transportation 59

Prestige Events Magazine

DECEMBER 11, 2023

Sustainability and diversity are key considerations across the board. As part of the event, Somerset House hosted a thought-provoking panel discussion featuring senior marketeers who shared their thoughts on the design and future directive of live experiences and activations.

Fashion 59

Fashion Retail Social Media 2023 59

Skiddle

OCTOBER 18, 2023

We are excited to introduce our newest affiliate, a rising fashion collective known as Clique Glasgow. Sustainability, inclusion, and the removal of financial barriers are the cornerstones of Clique’s mission. We’re excited to see what our partnership with Skiddle brings in the future!”

Financial 59

Financial 2024 Fashion Sustainability 59

Event Marketer

JANUARY 24, 2022

Take inspiration from Whole Foods Market, which with wellness and mindfulness top of mind, teamed up with Headspace meditation app for a mobile device-optimized original video series , “Food for Mood,” and guided meditations to inspire consumers with new ways to improve physical and mental well-being.

2022 104

2022 Retail Fashion Transportation 104

Event Industry News

AUGUST 5, 2019

Event industry professionals across the globe are being urged to take part in a vital initiative this month: “Engaging the global event industry with the United Nations Sustainable Development Goals.”. The SDGs address everything from gender equality and an end to food poverty to responsible production and sustainable communities. .

Sustainability 45

Sustainability 2030 Sports Government 45

Event Marketer

JANUARY 16, 2023

Based at the Wynn Las Vegas over two days, Reddit Future Tellers aimed to show brands and marketers how the platform’s tools and insights can drive meaningful business outcomes. The post How Community Data Informed Reddit’s First Experiential Space at CES appeared first on Event Marketer. Agency: Giant Spoon. Photo credit: Reddit.

2009 88

2009 2010 Transportation Fashion 88

Event Marketer

DECEMBER 21, 2023

PERRIER-JOUËT Champagne brand Perrier-Jouët’s House of Wonder exhibition at Hudson Yards was a dreamy (ticketed) installation for consumers over the age of 21 featuring a curation of art-, nature- and champagne-inspired experiences, all built with sustainability in mind. 2, and the Mar Vista Farmers Market in L.A. 30 and Dec.

Apparel 106

Apparel Sustainability 2024 Fashion 106

GEVME

AUGUST 15, 2019

Sustainability is part of the plan. You can change the boring course of any event with carefully prepared program content and a sustainability plan. . Sustainability strategies replace one-off programmes. The top 5 event marketing trends. Infusing events with hands-on experiences. this trend will only keep growing.

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2020 2019 Negotiating Technology 219

Ins'Tent

JANUARY 13, 2020

With over 2,300 vendors, 23,000 individual retailers, and 9,400 retail stores, if jewelry is your market, you definitely want to be a part of this. With over 2,300 vendors, 23,000 individual retailers, and 9,400 retail stores, if jewelry is your market, you definitely want to be a part of this.

Trade Shows 69

Trade Shows 2020 Automotive Food and Beverage 69

Event Industry News

DECEMBER 6, 2022

Cackett (below) brings to the Brandfuel team 20 years of experience working in the tech, automotive, fashion, sport and entertainment industries, with brands such as Lululemon, Ineos Grenadier, Samsung, Disney, Converse, Volvo, Sky and Warner Media. Brandfuel’s multidisciplinary Creative team is at the heart of its project delivery.

Automotive 72

Automotive Fashion 2023 Sports 72

zkipster

JANUARY 26, 2023

Photo by Astra Marina / BFA.com ⓒ BFA “Luxury’s blockbuster year” (The Business of Fashion) and a “flurry of activity” ( Artsy ) in the art world in 2022 brought with them a renewed focus on high-end, white glove guest experiences like these. .” DANIEL DESSAUGES | CEO Giambattista Valli SS23 Haute Couture show, Paris.

2023 62

2023 2022 Fashion Sustainability 62

Smart Meetings

OCTOBER 13, 2022

During a trip to Vietnam, Feldman noticed that circles of acquaintances always left enough space for more people to join, adding that event attendees can engage with one another in a similar fashion through intentional design: how they position themselves in groups. IMEX22 #meetsmart #LiveForMore pic.twitter.com/dFouMuwqj7.

Tourism 89

Tourism 2022 Travel Fashion 89

Event Industry News

APRIL 13, 2021

Concern about the impact of the pandemic among the organisers of trade shows, exhibitions and conferences – which help fashion the relationships that drive commerce – has been replaced by new thinking revolving around a blended approach to events. And the average event wastes around 15%-20% of the food it produces. Accelerate accessibility.

Trade Shows 59

Trade Shows Fashion Sustainability 2019 59

Event Industry News

JULY 16, 2020

While live events will never go out of fashion, many realise that they simply ‘must have’ a virtual event offering. If events form part of your marketing and financial strategies, then you must move part or all of event programme on line so that you can continue to help, educate, inspire and support your customers or members.

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Financial Fashion Event Management Events 127

Smart Meetings

MARCH 8, 2023

A: I went to a fairly large association, my first job in our industry, and I was on the conferences and exhibits team for Food Marketing Institute. A: Right now, especially where we are coming out of the pandemic and so many people are still working remotely or working in a hybrid fashion, it is rewards that get people together in community.

Travel 96

Travel 2025 Fashion 2023 96

Endless Events

JUNE 27, 2018

It can even attract people outside your usual market – which is only a good thing for brand awareness. For example, consider how these venues have synergy with the brand or type of event: Modern art studio for a fashion-forward brand. Mansion for a brand breaking into the luxury market. Is there a synergy between the two?unique

Venues 95

Venues Sustainability Tech Fashion 95

Event Marketer

JANUARY 3, 2023

Event marketers are between a rock and a hard place—perhaps, marble and cement. Elsewhere has run into production delays on custom signage and furniture rental shortages, particularly at high-priority times during New York Fashion Week or the holiday season. Some say it’s a renaissance for the brand experience.

Trade Shows 69

Trade Shows 2022 Sustainability Fashion 69

Canadian Special Events

MARCH 24, 2024

With over 27 years of experience in the industry, Jody has travelled extensively throughout North America immersing himself in the latest trends in music, fashion, and entertainment. This can increase brand awareness, and word-of-mouth marketing, and create a stronger sense of community among attendees.

Meetings 52

Meetings Entertainment Fashion Technology 52

Event Industry News

AUGUST 31, 2021

We have missed the buzz, the energy and the good old-fashioned blether. The themes of these sessions will be sustainability, building back better and event technology. Judith Wilson, Events Director of EVENTIT said: “I can’t wait to open the doors to our industry colleagues on Friday 10 September. And How Do You Make Yours Stand Out?

Meetings 52

Meetings Trade Shows Fashion Sustainability 52

Event Marketer

OCTOBER 4, 2021

The strategy has been leveraged for decades by brands of every stripe, but a deluge of b-to-c mobile programs hit the road this year as marketers grappled with the ever-changing COVID regulations and consumer safety concerns associated with traditional events. There is nothing that will ever replace a face-to-face consumer interaction.

Education 118

Education Marketing Retail Social Media 118

Canadian Special Events

AUGUST 19, 2023

Guests made their way into Heritage Court, where they entered the beautifully decorated cocktail reception under a ceiling swagged with Edison bulb string lights to create a fashioned ambiance. The memorable evening paid tribute to 100 incredible years since the inception of The Royal and celebrated A Century of Champions while raising $1.6

2022 52

2022 Sports Sustainability Entertainment 52

Event Marketer

APRIL 27, 2021

The average American generates 81 pounds of textile waste each year, according to the Environmental Protection Agency, so to help consumers reduce their fashion footprint, LG Electronics hit the road with a seven-city mobile tour. There’s a hidden skeleton in your closet: that pile of unwanted clothing. Agency: Lupine, Los Angeles.

Apparel 84

Apparel Trade Shows Fashion Marketing 84

The Planner's Lounge

SEPTEMBER 14, 2021

My founding and parent company is McEvents & Weddings, but having identified the destination wedding market appeal of Ireland, I established the Dream Irish Wedding brand to target and appeal to potential overseas clients. We plan all sizes of events from small intimate weddings to events with 600+ guests!

Food and Beverage 64

Food and Beverage Hotels Sustainability Fashion 64

Management Events

MAY 24, 2021

The chief marketing officer (CMO) role has always evolved with the market landscape. Egmont Philips , Marketing Director of DAS , believes that the time for change has come and executives now need to evolve their roles as CMO. . As a marketeer, you always need to anticipate, adapt, and change the organization.

B2C 52

B2C Marketing 2021 B2B 52

Smart Meetings

DECEMBER 7, 2022

Another aspect of the Oregon Convention Center that sets is apart is its commitment to sustainability, which first kicked off in 2004 and was the first employee-led campaign for energy efficiency. Makers Market. One example of this is My People’s Market, he says. We think all conventions can benefit from this.”.

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2003 2004 2008 Hotels 98

Event Marketer

JANUARY 3, 2023

Marketers from Intel, TelevisaUnivision, Subaru and Campari share insights on what post-pandemic audiences actually want, how they’re delivering—and how to measure it all. And I came back and talked about how there was a fashionable aesthetic to the fan base that we needed to meet. But what does it really mean to add value to events?

Hospitality 76

Hospitality 2022 Trade Shows Tech 76