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What Risk Factors Are Top of Mind for Association Event Organizers?

Velvet Chainsaw

We recently convened a roundtable of senior-level conference organizers to discuss risk tolerance and the forces that are shaping their 2021/22 event strategies and decisions. Everyone agrees that planning hybrid events takes significantly more time, money and effort. Member considerations and communications. Hybrid is costly.

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The Challenge of Virtualizing Trade Shows and Exhibit Halls

PCMA Convene

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. We need to make sure that we don’t simply transfer what we believe the physical event” to be, Witt said, “into a digital world.” Illustration by SHOUT). It’s nonsense. It does not exist.

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Q&A: 10 Minutes with Erin Taylor of Oatly

Event Marketer

The busy showfloor can be exhausting, but at the same time gives her so much energy, Taylor says, serving samples and making sure that every aspect of the brand’s largest annual trade show activation runs smoothly. EM caught up with Taylor at Expo West over espresso martini soft serve for trade show insight and life-on-the-road tips.

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Try Out New Trade Show Booth Ideas

Endless Events

People get tired of the same old trade show booth ideas, especially if you’re in a somewhat sleepy industry. The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. Getting Business Done in B2B Trade Shows.

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[Webinar] Negotiating International Meeting Contracts: Are You Prepared?

MeetingsNet

When it comes to planning successful meetings and events abroad, preparation is critical, requiring research, patience, and practice. There are unfamiliar challenges when negotiating and contracting with foreign hotels, convention centers, and other vendors; different cultures to understand; and potential risks to be explored.

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Four Business Travel Trends and Forecasts Impacting Events in 2024

Event Marketer

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. The team offers a guide on environmentally conscious travel to its show, as well.

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The Top 10 Unexpected Trade Show Costs

Ins'Tent

Savvy marketers know that trade shows are a powerful way to increase brand awareness and boost sales. It can be a profitable strategy too, as trade shows generate more than $13 billion in revenue on average in the United States. Consider purchasing your own booth and bringing it to the trade show.