Event Marketer

MARCH 27, 2024

But at this year’s event (March 14-17), with a refreshed corporate positioning—Old School Grit, New World Ideas—and the tournament’s 50 th anniversary on tap, the financial services company took the opportunity to reimagine how it engaged fans and clients on and off the course.

Sponsorships 89

Sponsorships Hospitality Sports Financial 89

Gallus Events

JUNE 8, 2017

In June 2017 we managed to successfully crowdfund a business to business event. In this post I want to cover, the reasons we recommended this approach to our client and why crowdfunding an event may not be for everyone. I also want to look at in detail, exactly how to crowdfund an event. So we had to test the market.

Social Media 191

Social Media Sponsorships Events 2017 191

Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

Sports 80

Sports Sponsorships 2023 Social Media 80

Socio Events

OCTOBER 7, 2022

Event sponsorship is often one of the most difficult aspects of being an event planner. Here’s the problem: 50% of event organizers agree that securing event sponsorships is their most significant challenge. What is event sponsorship? Why is event sponsorship important?

Sponsorships 52

Sponsorships 2022 Financial Social Media 52

ePly

MARCH 26, 2024

It’s impossible not to think about (and perhaps worry a bit about) securing funding for your next event. Any event planner has funding at the back of their mind since it influences what you can do and how you’ll pull it off. Consider what goes into successful event sponsorship.

Sponsorships 62

Sponsorships Financial Social Media Contracts 62

Smart Meetings

MARCH 4, 2019

There’s more than meets the eye when it comes to convention sponsorship. Now, with data and technology bringing advertisers closer to their audiences, brands expect to see clear and conclusive evidence that sponsorships yield sufficient return on investment. More : How to Use Social Media to Improve Your 2019 Events.

Sponsorships 84

Sponsorships 2019 Advertising Social Media 84

Event Marketer

MARCH 15, 2024

The Experiential Marketing Summit turns 22 this year. To celebrate, we’re counting down the top 22 reasons why the event community loves EMS—and we know you will, too. EMS is the ultimate three-day conversation for event and trade show marketers. And we try out the latest event tools in real time. #19.

2024 52

2024 Marketing Trade Shows Sponsorships 52

BizBash

MAY 30, 2017

Brand experiences—from trade shows and sponsorships to virtual- or augmented-reality experiences and pop-ups—are an essential part of the marketing mix.

Trade Shows 143

Trade Shows Sponsorships Marketing Events 143

Attendease

DECEMBER 13, 2023

Events are a critical channel for healthcare organizations to engage with their key audiences. From large-scale medical conferences to intimate seminars, events enable healthcare event planners to strengthen relationships, generate leads, and position their brands as thought leaders. What are your measurable goals?

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

Bizzabo

FEBRUARY 22, 2019

Sometimes event sponsorship can mean the difference between a widely successful event and a gut-wrenching failure. Unfortunately, not every event planner knows how to find and secure these all-important partnerships. Keep reading to learn: What event sponsorships are and why they're so valuable. Credibility.

Sponsorships 50

Sponsorships 2019 Events Conference 50

Eventmobi

SEPTEMBER 13, 2023

Perhaps excited about an upcoming event, proud to contribute to your successes, or grateful to be part of your community. This organic connection is worth its weight in gold and can save you on big marketing costs. What do you hope your members feel when they think about your organization? So how do you improve your member experience?

Social Media 195

Social Media Event Apps Events Management 195

Eventmobi

JULY 27, 2022

How can associations use the data and information captured by their event technology platforms? Whether you need to prove event ROI, plan better future events, or improve the attendee experience, see how 6 association stakeholders used valuable data insights from their events to help achieve strategic goals. Event Type.

Education 195

Education Sponsorships Conference Contracts 195

SmartMeetings

MARCH 24, 2017

They want something that doesn’t only appease a marketing team. Well, event sponsorship is one creative solution. Over the past two decades, event sponsorship has been the fastest growing form of marketing in the United States. What is causing sponsorship growth? billion in spending from $60.1

Sponsorships 43

Sponsorships Advertising 2016 2017 43

Event Marketer

MARCH 11, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover ketchup insurance, frozen firehouses and a new culinary conference. NBC MARKETERS ARE HONORING 25 YEARS OF ‘SVU’: THESE ARE THEIR STORIES Superfans of “Law & Order: Special Victims Unit”—we have a Code Blue. Who ya gonna call?

Insurance 85

Insurance Sponsorships Social Media Financial 85

CadmiumCD

MAY 13, 2024

The Challenge: Event technology that could meet the unique needs of the scientific community The Microscopy Society of America (MSA) “enables the discoveries that positively impact the course of humanity.” Virtual) to help them manage all society operations and organize their annual event.

Event Tech 52

Event Tech Event Technology Technology Tech 52

Nunify

MAY 9, 2023

As per a study conducted by Freeman & Event Marketer 98% of of marketers use data to secure budget And when it comes to marketing channels, event marketing is highly coveted. Effective event data tracking, reporting, and analysis is the backbone of a successful event marketing strategy.

Event Apps 52

Event Apps Sponsorships Event Marketing Marketing 52

Event Industry News

APRIL 27, 2020

Her impressive experience as a marketing and communications professional started after graduating from university with a Business Studies degree and further studies to gain the Chartered Institute of Marketing qualifications. Theresa is super excited about joining Robe UK.

Marketing 62

Marketing Trade Shows Social Media Sponsorships 62

PCMA Convene

JUNE 6, 2017

Freeman uses an umbrella term — brand experiences — to cover everything from “events, trade shows, sponsorships, virtual and hybrid events, and exhibits, to permanent installations, virtual or augmented reality experiences, and cutting-edge pop-ups.” Marketers are slow to embrace technology. ” . .”

Trade Shows 64

Trade Shows Advertising Sponsorships 2017 64

Smart Meetings

OCTOBER 27, 2023

In this role, she planned their season ticket holder events. “I After working at two startups, she joined Northern Virginia Technology Council (NVTC) as an event coordinator. After two years of hard work, she was promoted to Director of Programs and Events and led the events team. I was hooked,” she says.

Sports 92

Sports Sponsorships Transportation Speakers 92

Endless Events

MAY 13, 2022

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Event planning is an umbrella term.

Event Planning 133

Event Planning Government Event Management 2014 133

Eventmobi

SEPTEMBER 29, 2022

Bruce Rosenthal, founder of the Partnership Professional Network, explains what you need to know now about structuring association sponsorship programs to win. Sponsors have expressed concerns like: “Recognition is probably the least important driver of sponsorship value.” “Our Download our Sponsorship Strategy Guide!

Sponsorships 273

Sponsorships Education Banking Social Media 273

Event Marketer

FEBRUARY 27, 2024

Whether at the NBA Crossover fan event at the convention center, or in pop-up spaces of their own, sponsors leaned into playful strategies that placed attendees at the center of the action. Photo credit: AT&T DOORDASH DoorDash has been hitting up tentpole events all winter, and NBA All-Star 2024 was no exception.

2024 111

2024 Sponsorships Sports Retail 111

PCMA Convene

AUGUST 9, 2020

On May 7, The Toy Association announced Toy Fair Everywhere, a series of three digital market weeks to start in July, in a video message from Steve Pasierb, president and CEO of the association. The association rolled out its first virtual event on July 13. The association rolled out its first virtual event on July 13.

Marketing 120

Marketing Trade Shows Retail Advertising 120

Attendease

DECEMBER 23, 2019

What does 2020 hold for the events industry? With rapid innovation and global sharing of ideas entrenched in technology – event managers are not any more afraid of applying new methods in order to find their perfect blueprint for an event. Below are the top 9 event trends that will shape 2020. More intimate events.

2020 243

2020 Event Apps Social Media Travel 243

PCMA Convene

APRIL 28, 2020

Standups — or short meetings — can be a great tool for teams who are having to shift skills in order to meet the needs of digital event planning. As we move into May, the immediate future of live events remains uncertain. They have to get two things right: Working on that and on a virtual event. Joe Colangelo.

Sponsorships 123

Sponsorships Contracts Trade Shows Meeting Planning 123

Skiddle

JUNE 30, 2023

According to a study carried out by international professional services firm PricewaterhouseCoopers – PwC – revenue will grow by 7.4% Elsewhere, PwC predicts that the UK live music market will generate £1.63bn in 2023, compared to the £1.54bn from 2019. per year until 2027. Photo: Sascha Hormel / Pexels.com PwC said that the 7.4%

2027 52

2027 2023 Sponsorships 2019 52

Socio Events

OCTOBER 13, 2022

Corporate sponsors play a big role when organizing a successful event. If you’re an event planner, this must sound like music to your ears. In fact, the majority of event planners agree that acquiring sponsors is a struggle. In this guide, we’ll teach you how to get sponsors for an event. Event sponsorship 101.

Sponsorships 52

Sponsorships Social Media 2028 2022 52

PCMA Convene

JUNE 28, 2019

Business event organizers know full well the power of live events — it’s like preaching to the choir. Events that provide unique experiences for — and emotionally engage — attendees have become crucial for building relationships with both business and consumer audiences. Agency EA broke it down for Convene. STAGES THAT SHINE.

Marketing 74

Marketing 2019 B2B Advertising 74

GEVME

FEBRUARY 20, 2022

The last two years have been instrumental in bringing a whirlwind of changes into the event industry. Physical events, the most popular way to host events in pre-pandemic times, saw a gradual decline as virtual events became everyone’s first choice. What is a hybrid event? Why are hybrid events so popular?

Speakers 156

Speakers Sponsorships Trade Shows Events 156

GEVME

JANUARY 26, 2021

The event management industry is one of them, in fact, one of the most affected ones. . Well, the very essence of an event is when people accumulate at a place for a purpose, interact, network, learn and have a good time. But, what is a hybrid event then? In simple words – A mix of both virtual and in-person events.

Sponsorships 218

Sponsorships Travel Events Risk Management 218

GEVME

MAY 1, 2021

and GEVME , hosted an insightful session on ‘Digital Transformation in the Event Industry’ which had a good number of student participants. The discussion surrounded event technology, the transition, rise of new event roles and much more. They believed COVID’s impact would be temporary on the event industry. .

Event Technology 156

Event Technology Technology 2027 2020 156

The MICE

SEPTEMBER 15, 2022

PriceWaterhouseCoopers (PwC Germany) is the host of an innovative and award winning recruitment event format called the PwC Gaming Masters. Esports is growing rapidly and attracting the attention of big brands to its tournaments, livestreams and athlete sponsorships. And so the publishers have the greatest power in the market.

Sports 52

Sports Entertainment Advertising Technology 52

SpotMe Blog

AUGUST 25, 2022

New to hybrid event planning? A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. But, to get to that ROI, you first have to know how to plan a hybrid event – and that’s where it gets tricky. What is a hybrid event? Let’s dig in!

Event Planning 246

Event Planning Speakers Event Apps Venues 246

Planning Pod

JANUARY 25, 2017

If you’ve been in business long enough (and especially in marketing), you have been pitched to sponsor an event. “Many events are over-hyped, and event sponsors get burned in the process. You should think of selling event sponsorships like selling a product or service, because the concept is the same.

Sponsorships 128

Sponsorships Social Media Negotiating Marketing 128

Nuila Events LLC

AUGUST 17, 2015

Photo Credit To: www.licensing.org/events/sponsorship/. No!” – you need to quit pretending and call Nuila Events, LLC. – you need to quit pretending and call Nuila Events, LLC. But before the lightning strikes the merry-go-round, get a pro to handle this event. Why is this event unique from others?

Sponsorships 40

Sponsorships Social Media Marketing Events 40

GEVME

JANUARY 27, 2021

The event management industry is one of them, in fact, one of the most affected ones. Well, the very essence of an event is when people accumulate at a place for a purpose, interact, network, learn and have a good time. But, what is a hybrid event then? In simple words – A mix of both virtual and in-person events.

Sponsorships 156

Sponsorships Travel Events Risk Management 156

GEVME

JANUARY 27, 2021

The event management industry is one of them, in fact, one of the most affected ones. Well, the very essence of an event is when people accumulate at a place for a purpose, interact, network, learn and have a good time. But, what is a hybrid event then? In simple words – A mix of both virtual and in-person events.

Sponsorships 156

Sponsorships Travel Events Risk Management 156