Event Marketer

FEBRUARY 5, 2024

16 in Indianapolis, and AT&T is prepared to engage fans on the ground and at home with connectivity-themed experiences available at the NBA Crossover fan event and online. Partner: Tierney) AT&T IS TAKING FANS TO DRIBBLE TOWN FOR NBA ALL-STAR NBA All-Star Weekend kicks off Feb.

Advertising 88

Advertising Marketing Technology Event Marketing 88

Prestige Events Magazine

OCTOBER 3, 2023

With two months still to go until the flagship event opens in Fira, Barcelona on the 28th of November, the organisers report that several destinations have increased their presence at the show, with some returning for the first time since the pandemic. Visitor and press registration is now open and can be accessed here.

2019 52

2019 2024 Hotels Sponsorships 52

Event Marketer

APRIL 15, 2024

Beginning May 23, BARK is chartering flights for doggos and their humans from New York City to Los Angeles and London. The brand, popular for its subscription BarkBoxes, is addressing a common pet parent pain point—traveling with dogs is challenging for people and traumatic for their canines. And so, it’s BARK Air to the rescue.

Wireless 77

Wireless Airlines Retail Travel 77

Event Marketer

FEBRUARY 26, 2024

The first real-life WcDonald’s will be open March 9-10, offering fans in Los Angeles a multisensory dining experience. An in-depth report published by Bloomberg last week skewered the influencer event. For the event, the brand is flying its aircraft with large windows, an A220-300, for optimal viewing. And the… –R.B.

Sponsorships 87

Sponsorships 2024 Banking Education 87

Event Marketer

FEBRUARY 27, 2024

Whether at the NBA Crossover fan event at the convention center, or in pop-up spaces of their own, sponsors leaned into playful strategies that placed attendees at the center of the action. Photo credit: AT&T DOORDASH DoorDash has been hitting up tentpole events all winter, and NBA All-Star 2024 was no exception.

2024 104

2024 Sponsorships Sports Retail 104

Expo Pass

JULY 21, 2020

Events just got next level with Expo, Inc.’s s launch of its new virtual event platform within Expo Pass®. We created Expo Pass because we were tired of complex, overpriced event technology and wanted to make a difference. It was founded in 2016, is based in Chicago, and also has a presence in both New York and Los Angeles.

2016 88

2016 Sponsorships 2020 Technology 88

Event Marketer

OCTOBER 20, 2021

More Festival Sponsorship Strategies: How 12 Brands Engaged Festivalgoers at the 2021 Governors Ball. Gayle Troberman, cmo at iHeartMedia, says that more than 15 billion social impressions were delivered for the event, both before and during the on-site experience.

Sponsorships 94

Sponsorships 2021 Retail Entertainment 94

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. But these days, many companies are leveraging augmented reality in events more intentionally to enhance their experiences and offer something of value to users. Check out eight ways to make it happen.

Fashion 101

Fashion 2023 Sponsorships Technology 101

Event Marketer

MARCH 14, 2022

The program took place at NBA Crossover, a tentpole fan event highlighting the intersection of the NBA, pop culture and technology that attracted an array of sponsors as part of NBA All-Star Weekend, Feb. More Sports Sponsorship Content: American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star.

Sports 99

Sports Tech Sponsorships 2022 99

Event Marketer

JANUARY 31, 2024

Photo credit: Audible CHASE SAPPHIRE Star-studded cast parties and film panels featuring the likes of Jesse Eisenberg, Pedro Pascal and Julia Fox, as well as cardmember events, were on the agenda at Chase Sapphire on Main this year. From cozy chalets to themed soirees, here’s a taste of the action from Park City.

2024 111

2024 Marketing Entertainment Apparel 111

Event Marketer

JANUARY 20, 2023

10, at Lincoln Financial Field in South Philadelphia, provided USAA with a unique opportunity to dial up its sponsorship experience in conjunction with its 100th anniversary campaign. More Touchpoints from the Exhibit: The post USAA Activates a Museum-like Historical Timeline at the Army-Navy Game appeared first on Event Marketer.

Insurance 87

Insurance Sponsorships 2009 2022 87

Event Marketer

JULY 5, 2021

ComplexCon is a tentpole event for Complex Networks that attracts nearly 60,000 rabid streetwear fans each year, so when COVID shut down the in-person festival in 2020, cancelling altogether wasn’t an option. Attendees were represented by avatars and collected coins throughout the event to upgrade their digital outfits.

Apparel 101

Apparel Sponsorships Retail Social Media 101

Smart Meetings

FEBRUARY 8, 2019

I’m guardedly optimistic by the news,” said Christy Lamagna, CMP, CMM, CTSM, founder of Strategic Meetings & Events. “It The company will be headquartered in Los Angeles and maintain SMG’s office in West Conshohocken, Pennsylvania, a suburb of Philadelphia, for key operations. Christy Lamagna.

Sports 78

Sports Entertainment Sponsorships Venues 78

Event Marketer

APRIL 11, 2024

Since 2016, Marie Claire’s Power Trip summit has connected curated groups of leading businesswomen in New York and Los Angeles through an upscale, bicoastal conference. Power Play marks a pivotal shift in the publication’s event tactics, so we sat down with Yi for insights into the new strategy as Marie Claire U.S.

Retail 88

Retail Sports Fashion Conference 88

PCMA Convene

MAY 27, 2021

Airbnb founders saw Airbnb Open, its in-person event for hosts, as the way for the then-fledgling company to gain credibility. While he worked with two outside production agencies, he only had one staff member to develop the strategy, environment, and program for a three-day event at Fort Mason in San Francisco in 2014.

Conference 98

Conference 2014 Hospitality 2016 98

PCMA Convene

AUGUST 18, 2020

So successful, in fact, that the association kept it going, turning a one-off event into a 24-hour online platform complete with a permanent expo, social gatherings, and on-demand education. 365 to host its other annual events — the Washington Conference on Sept. The scramble proved successful. John Toner. “We

Education 105

Education 2021 Sponsorships Conference 105

Smart Meetings

AUGUST 4, 2023

With 21 years of experience in college athletics in the realms of marketing, promotions, advertising, sponsorship sales and activation, graphics, licensing and event production, Suitt provides unsurpassed expertise. He will draw on this expertise to identify, develop and execute sports tourism strategy in Baton Rouge.

Hotels 90

Hotels Sports Sustainability Hospitality 90

Endless Events

JANUARY 27, 2020

?? The Best of the Best: Of the Best: Endless’ Greatest Hits: Our Most Helpful and Influential Event Blog Posts of All Time. Event WiFi: How To Use WiFi As An Event Sponsorship Asset. ? Using WiFi as a sponsorship asset is one thing. Negotiating Event WiFi is another. Make your event WiFi an asset! (8-minute

Sponsorships 71

Sponsorships Negotiating 2019 2020 71

Event Marketer

DECEMBER 11, 2023

Oh yes, beauty events are having a renaissance—but they’re also getting a makeover as consumers increasingly challenge industry standards and stereotypes. Lavish influencer trips are back in the mix. Beautycon and Sephora revived their in-person beauty conventions. Sleek mobile tours and sampling pop-ups are on fire.

2023 91

2023 Financial Marketing Events 91

Bizzabo

MARCH 31, 2020

Learn how to host a must-attend event like industry titan, Netflix. Part of the Netflix content strategy includes numerous live, in-person event types and marketing activations. Source: Los Angeles Times. Unfortunately, the event has been postponed due to the novel coronavirus. Netflix is a Joke Fest.

Sponsorships 77

Sponsorships 2019 Entertainment Speakers 77

Hubilo Blog

SEPTEMBER 3, 2021

The event planning sector is on a steep rise. But more importantly, you need professional training, which can be possible through an event planning certification course. But more importantly, you need professional training, which can be possible through an event planning certification course. Which schools offer them?

Event Planning 52

Event Planning Education Corporate Events Social Media 52

Event Industry News

FEBRUARY 25, 2019

He has a wealth of knowledge in experiential marketing across large corporate events, consumer activations, sponsorships, employee engagement and brand experience strategy, while working with some of the biggest consumer brands in the world.

B2C 56

B2C B2B Sponsorships Corporate Events 56

Event Marketer

AUGUST 21, 2023

Wendy Robino, SVP-Marketing Events and Regional Publicity, Warner Bros. The pink-carpet “Barbie” event at the Shrine drew 2,400 people, making it Warner Bros.’ ’ biggest premiere event to date. biggest premiere event to date—that took the cake. Planning for the July 9 event in L.A.

Trade Shows 89

Trade Shows Travel Hotels Marketing 89

Event Marketer

SEPTEMBER 27, 2021

NYFW typically draws 230,000 people to the city, but amid the pandemic, the size of the show was cut in half, and runway events were limited to 150-200 attendees, with proof of vaccination required. More Fashion Week Strategies: New York Fashion Week Sponsorship: Cocktails, Collabs and Catwalks. KATE SPADE.

Fashion 100

Fashion Retail Sponsorships Consulting 100

Event Marketer

DECEMBER 13, 2021

But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . More From the Auto Space: Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together. A mostly outdoor event with smaller indoor exhibits is planned for June 2022.

Automotive 102

Automotive 2022 2020 Sponsorships 102

Event Marketer

DECEMBER 13, 2022

Taking over downtown Los Angeles, DeadZone LA, a one-night-only event in October, transformed Skylight ROW DTLA’s industrial landscape into a post-apocalyptic basecamp among factory ruins set in the world of Deadfellaz. Similar Event Strategies: . DeadZone LA marked Deadfellaz’s second in-person event.

Social Media 93

Social Media 2021 Entertainment Hotels 93

Bizzabo

DECEMBER 19, 2018

Looking for an event or experiential marketing agency? We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. Some of them are focused soley on events, others are full-service agencies.

2019 78

2019 Sports Entertainment Advertising 78

Event Leadership Institute

DECEMBER 31, 2017

One of the main reasons event professionals learn with us is to hone the skills needed to advance their event planning careers, and many of them ask us about job openings. Meeting & Event Job Openings | January 2018. Design & Event Coordinator | AlliedPRA | Chandler, AZ. Event Manager | streamlinevents, inc.

2018 40

2018 Trade Shows Entertainment Event Management 40

PCMA Convene

JUNE 26, 2019

Designing highly engaging, innovative and memorable face-to-face, open space environments at business events requires a delicate balance of six primary elements, according to a research case study released by PCMA Foundation and Steelcase Event Experiences. Taking an Experiential Approach to Sponsorship. People are busy.

Sponsorships 91

Sponsorships 2019 Speakers Sports 91

Event Leadership Institute

JANUARY 31, 2018

One of the main reasons event professionals learn with us is to hone the skills needed to advance their event planning careers, and many of them ask us about job openings. Meeting & Event Job Openings | February 2018. Events Coordinator II – Operations Logistics | Isagenix | Gilbert, AZ. Learn More.

2018 40

2018 Hospitality Trade Shows Hotels 40

Event Marketer

JULY 12, 2021

Surprise content, concierge service and a sense of place and mission—these were among the elements that led to the success of the Essence Festival of Culture, which took place as a hybrid event over two weekends, June 25 to 27 and July 2 to 4. For more insight, we asked Jones to share her tips for a hosting a successful hybrid event program.

Food and Beverage 126

Food and Beverage Travel Technology Events 126

Event Leadership Institute

APRIL 2, 2018

One of the main reasons event professionals learn with us is to hone the skills needed to advance their event planning careers, and many of them ask us about job openings. Meeting & Event Job Openings | April 2018. Freelance Event Producer | AlliedPRA | Phoenix, AZ. Event Manager | Casino Del Sol | Tuscon, AZ.

2018 40

2018 Event Management Events Event Design 40

Connect Your Meetings

JANUARY 30, 2017

Incorporating the latest event tech will not only enhance your attendees’ experience, but also will give the tech geeks in the crowd some gnarly stuff to flip out over. Expect to see these total immersion devices more frequently at events. Create short recaps of sessions, document sponsorship activation or create themed video albums.

Event Tech 40

Event Tech Tech Social Media Sponsorships 40

Bizzabo

JULY 3, 2019

Salesforce and its subsidiaries are known for producing incredible events. Take a look at these 12 examples and learn how you can supercharge your own event strategy. It's also known for hosting incredible events and experiential marketing. 12 Imaginative Events From Salesforce. Sound like a plan? Then let's dive in!

Sponsorships 49

Sponsorships 2018 Trade Shows Speakers 49

Event Marketer

DECEMBER 27, 2021

Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. The brand plans to grow the cleanup program into a larger, annual event benefitting local organizations. At each stop, a full event popped out of Save the Children’s tour vehicle.

Marketing 108

Marketing Fashion Education Apparel 108

PCMA Convene

JANUARY 2, 2018

With a footprint bigger than 870,000 square feet, the LA Auto Show takes over the entire Los Angeles Convention Center, stretching outside with an additional pavilion for the four-day, B2B-focused AutoMobility LA event, which precedes the 10-day consumer show. Now, there are much bigger threats confronting events.

Trade Shows 53

Trade Shows Automotive 2012 2014 53

Event Marketer

DECEMBER 27, 2021

You’ve discovered that producing a successful hybrid event is possible when you have a nuanced, rather than literal, approach. TREND: The digital + live approach reigned supreme once more as marketers worked to ensure that those not comfortable with attending live events were able to participate in experiential programs virtually.

2021 105

2021 2022 Sports Retail 105