Event Marketer

FEBRUARY 13, 2023

You might say that attendees of the 2023 College Football Playoff National Championship weekend in Los Angeles were in good hands. Since the inception of the ESPN-backed tournament nine years ago, Allstate has served as title sponsor of the weekend’s biggest events—Party at the Playoff and the Championship Tailgate.

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Sponsorships Sports Transportation 2023 87

Event Marketer

FEBRUARY 5, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover spiteful coffee shops, supersized supermodels and human beer ads. 16 in Indianapolis, and AT&T is prepared to engage fans on the ground and at home with connectivity-themed experiences available at the NBA Crossover fan event and online.

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Event Marketer

APRIL 15, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air. Beginning May 23, BARK is chartering flights for doggos and their humans from New York City to Los Angeles and London. And so, it’s BARK Air to the rescue. No hang-ups here.

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Wireless Airlines Retail Travel 86

Event Marketer

FEBRUARY 26, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover AI flavor art, a weighty brand misstep and the opening of “WcDonald’s.” The first real-life WcDonald’s will be open March 9-10, offering fans in Los Angeles a multisensory dining experience. ” And the airport traffic.

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Sponsorships 2024 Banking Education 97

Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. GOING LOW-KEY.

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Marketing Fashion Education Apparel 118

Event Marketer

FEBRUARY 27, 2024

Whether at the NBA Crossover fan event at the convention center, or in pop-up spaces of their own, sponsors leaned into playful strategies that placed attendees at the center of the action. Photo credit: AT&T DOORDASH DoorDash has been hitting up tentpole events all winter, and NBA All-Star 2024 was no exception.

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2024 Sponsorships Sports Retail 115

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. But these days, many companies are leveraging augmented reality in events more intentionally to enhance their experiences and offer something of value to users. Check out eight ways to make it happen.

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Fashion 2023 Sponsorships Technology 112

Event Marketer

MARCH 14, 2022

The program took place at NBA Crossover, a tentpole fan event highlighting the intersection of the NBA, pop culture and technology that attracted an array of sponsors as part of NBA All-Star Weekend, Feb. More Sports Sponsorship Content: American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star.

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Sports Tech Sponsorships 2022 109

Event Marketer

JANUARY 20, 2023

10, at Lincoln Financial Field in South Philadelphia, provided USAA with a unique opportunity to dial up its sponsorship experience in conjunction with its 100th anniversary campaign. More Touchpoints from the Exhibit: The post USAA Activates a Museum-like Historical Timeline at the Army-Navy Game appeared first on Event Marketer.

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Insurance Sponsorships 2009 2022 91

Event Marketer

DECEMBER 11, 2023

Oh yes, beauty events are having a renaissance—but they’re also getting a makeover as consumers increasingly challenge industry standards and stereotypes. Lavish influencer trips are back in the mix. Beautycon and Sephora revived their in-person beauty conventions. Sleek mobile tours and sampling pop-ups are on fire.

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2023 Financial Marketing Events 101

Event Marketer

APRIL 11, 2024

Since 2016, Marie Claire’s Power Trip summit has connected curated groups of leading businesswomen in New York and Los Angeles through an upscale, bicoastal conference. Power Play marks a pivotal shift in the publication’s event tactics, so we sat down with Yi for insights into the new strategy as Marie Claire U.S.

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Event Marketer

JULY 5, 2021

ComplexCon is a tentpole event for Complex Networks that attracts nearly 60,000 rabid streetwear fans each year, so when COVID shut down the in-person festival in 2020, cancelling altogether wasn’t an option. Attendees were represented by avatars and collected coins throughout the event to upgrade their digital outfits.

Apparel 104

Apparel Sponsorships Retail Social Media 104

Smart Meetings

AUGUST 4, 2023

Joelle Park Joelle Park Park is appointed to the role of senior vice president and chief marketing officer at BWH Hotels. In this executive role, Park will lead the company’s global marketing, brand strategy and communications. In this role, Donatelli will oversee the Southeast market.

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Hotels Sports Sustainability Hospitality 67

Event Marketer

AUGUST 21, 2023

Wendy Robino, SVP-Marketing Events and Regional Publicity, Warner Bros. The pink-carpet “Barbie” event at the Shrine drew 2,400 people, making it Warner Bros.’ ’ biggest premiere event to date. biggest premiere event to date—that took the cake. Planning for the July 9 event in L.A.

Trade Shows 93

Trade Shows Travel Hotels Marketing 93

Bizzabo

MARCH 31, 2020

Learn how to host a must-attend event like industry titan, Netflix. What started in 1997 as a convenient video rental alternative quickly turned into a powerhouse company that (as of this writing) has a larger market cap than Disney. Source: Los Angeles Times. Netflix is a Joke Fest. How could it not be? Source: Netflix.

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Sponsorships 2019 Entertainment Speakers 77

Event Marketer

DECEMBER 13, 2021

But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . More From the Auto Space: Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together. The majority are in-market, 12-month intenders to buy.” . jimdonnellyphoto).

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Automotive 2022 2020 Sponsorships 111

PCMA Convene

MAY 27, 2021

Airbnb founders saw Airbnb Open, its in-person event for hosts, as the way for the then-fledgling company to gain credibility. While he worked with two outside production agencies, he only had one staff member to develop the strategy, environment, and program for a three-day event at Fort Mason in San Francisco in 2014.

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Conference 2014 Hospitality 2016 98

Hubilo Blog

SEPTEMBER 3, 2021

The event planning sector is on a steep rise. To become one of these specialists, you need several skills like marketing, customer service, market research, communication, people management, and more. But more importantly, you need professional training, which can be possible through an event planning certification course.

Event Planning 52

Event Planning Education Corporate Events Social Media 52

Event Industry News

FEBRUARY 25, 2019

He has a wealth of knowledge in experiential marketing across large corporate events, consumer activations, sponsorships, employee engagement and brand experience strategy, while working with some of the biggest consumer brands in the world.

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B2C B2B Sponsorships Corporate Events 54

Event Marketer

DECEMBER 13, 2022

Taking over downtown Los Angeles, DeadZone LA, a one-night-only event in October, transformed Skylight ROW DTLA’s industrial landscape into a post-apocalyptic basecamp among factory ruins set in the world of Deadfellaz. Similar Event Strategies: . DeadZone LA marked Deadfellaz’s second in-person event.

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Social Media 2021 Entertainment Hotels 103

Event Marketer

JULY 12, 2021

Surprise content, concierge service and a sense of place and mission—these were among the elements that led to the success of the Essence Festival of Culture, which took place as a hybrid event over two weekends, June 25 to 27 and July 2 to 4. For more insight, we asked Jones to share her tips for a hosting a successful hybrid event program.

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Food and Beverage Travel Technology Events 131

Event Leadership Institute

DECEMBER 31, 2017

One of the main reasons event professionals learn with us is to hone the skills needed to advance their event planning careers, and many of them ask us about job openings. Meeting & Event Job Openings | January 2018. Design & Event Coordinator | AlliedPRA | Chandler, AZ. Event Manager | streamlinevents, inc.

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2018 Trade Shows Entertainment Event Management 40

Event Leadership Institute

JANUARY 31, 2018

One of the main reasons event professionals learn with us is to hone the skills needed to advance their event planning careers, and many of them ask us about job openings. Meeting & Event Job Openings | February 2018. Events Coordinator II – Operations Logistics | Isagenix | Gilbert, AZ. Learn More.

2018 40

2018 Hospitality Trade Shows Hotels 40

Event Leadership Institute

APRIL 2, 2018

One of the main reasons event professionals learn with us is to hone the skills needed to advance their event planning careers, and many of them ask us about job openings. Meeting & Event Job Openings | April 2018. Freelance Event Producer | AlliedPRA | Phoenix, AZ. Event Manager | Casino Del Sol | Tuscon, AZ.

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2018 Event Management Events Event Design 40

Connect Your Meetings

JANUARY 30, 2017

Incorporating the latest event tech will not only enhance your attendees’ experience, but also will give the tech geeks in the crowd some gnarly stuff to flip out over. Expect to see these total immersion devices more frequently at events. It’s one of a handful on the market using AI to enhance everyday video. VR HEADSETS.

Event Tech 40

Event Tech Tech Social Media Sponsorships 40

Bizzabo

JULY 3, 2019

Salesforce and its subsidiaries are known for producing incredible events. Take a look at these 12 examples and learn how you can supercharge your own event strategy. It's also known for hosting incredible events and experiential marketing. 12 Imaginative Events From Salesforce. Sound like a plan? Dreamforce.

Sponsorships 49

Sponsorships 2018 Trade Shows Speakers 49

Event Planning BluePrint

MARCH 29, 2022

In our modern world of technology and social media, it’s easy to follow your favorite, famous event planners. . From Mindy Weiss planning elaborate events for the Kardashian family to Colin Cowie’s celebrity A-listers like Oprah and Jennifer Anniston, we’re lucky to get a glimpse into the world of famous event planners and their events. .

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Negotiating Social Media Consulting Food and Beverage 62

SmartMeetings

JUNE 5, 2020

Smart Meetings asked three meeting planners about their pivot to virtual events and the strategies and tools they used to keep everyone tuned in. That was obviously not possible,” said Jenn Artura, head of global events, incentives and strategic programs for the company. This is normally an energetic, fun event,” she said. “We

Meetings 84

Meetings Speakers Sponsorships Conference 84

Bizzabo

DECEMBER 26, 2018

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. Expo - A global event that strives to promote progress and foster cooperation.

2019 81

2019 Marketing Conference Social Media 81

TicketBud

MARCH 1, 2017

A lot of people have been asking about tips and tricks from event ticketing professionals. Today, I'm excited to introduce to you the first of many Event Professionals: Deidra Sibila. Today we have Deidra Sibila, Director of Ticketing at 3Can Events. Kayhan: So Deidra, you built your career in the Ticketing and Events Industry.

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Social Media Sponsorships Contracts Venues 60

Bizzabo

DECEMBER 19, 2018

Looking for an event or experiential marketing agency? We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. Note: Looking for event agencies in a specific state?

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2019 Sports Entertainment Advertising 78

Bizzabo

MAY 18, 2018

Inspire your marketing strategy with this list of 25 creative offline marketing examples. In the 1990s, online marketing—the practice of driving actions on the internet—exploded. While online marketing isn’t going anywhere soon, offline marketing—formerly known as just “marketing”—has had a recent resurgence.

Marketing 62

Marketing 2014 Fashion Social Media 62

Bizzabo

MAY 14, 2018

Discover how you can take your events strategy to new heights with these 25 innovative B2B event marketing ideas. How can we ensure our events are the talk of the town or at least buzzing amongst our prospects? We have compiled a list of 25 innovative B2B Event Marketing Ideas to inspire your events strategy.

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B2B Event Marketing Marketing Social Media 48

Event Marketer

DECEMBER 12, 2022

As the world reopened and a flood of events ensued, brands got weird to slice through a saturated landscape and earn consumers’ valuable time and attention. Zappos Gets Weird with Bay to Breakers Title Sponsorship. The floating event trend evolved into strange waters this year. This year was one for the experiential books.

2022 95

2022 Social Media Entertainment Tech 95

Bizzabo

DECEMBER 15, 2020

As a result of the Coronavirus Pandemic in 2020, many event professionals found themselves in a place they never imagined. Event professionals pivoted learning about virtual events and safety. It was an incredibly hard time but the events industry is resilient. Choosing the Right Virtual Event Solution.

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Conference 2021 Sponsorships 2020 83

Bizzabo

OCTOBER 12, 2018

Find amazing event venues, create dazzling event swag, better manage and market your event strategy, and more with theses these 31 websites for event planners. Looking for the best event tools but tired of sifting through seemingly endless options? Websites for Event Planning and Management.

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Social Media Trade Shows Event Marketing B2B 59

Event Marketer

OCTOBER 20, 2021

In addition, iHeartRadio personalities hosted interviews broadcast across iHeartMedia radio stations in more than 150 markets and on iHeartRadio.com. More Festival Sponsorship Strategies: How 12 Brands Engaged Festivalgoers at the 2021 Governors Ball. Lollapalooza 2021: Good Vibes and Music Lovers Kick Off an In-person Festival Season.

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Sponsorships 2021 Retail Entertainment 105