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Top 10 COVID-19 Resources for Event Marketers

Bizzabo

The COVID-19 pandemic has changed event marketing as we know it. That’s why we developed LEAD, a data-driven framework that helps event marketers navigate current changes in the industry. In this article, Bizzabo CEO and Co-Founder Eran Ben-Shushan shares how to successfully reshape your organization’s event strategy.

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Event Heroes: How One Tech Company Is Mastering Event Marketing

Bizzabo

Each month we interview an events professional who is breaking the mold. This month we spoke with Britta Schellenberg, VP of Corporate Marketing Operations at Brightcove about scaling an event strategy, partnering with other events and getting the most out of video content. Establishing a powerful event brand.

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Featured Event: The ANZ Programmatic Summit 2020

Floktu

The 2020 Summit takes place in Sydney and Melbourne. As advertising dollars continue to flow towards automated buying and selling of ad inventory, brands, agencies, publishers and ad tech vendors need to ensure they are across the industry trends, challenges, and opportunities that underpin the programmatic market. The Details.

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4 Live Events That Were Transformed into Virtual Formats

Floktu

Salesforce World Tour Sydney. Back in March, when the world was just beginning to understand the global scope of the pandemic, Salesforce was scheduled to have their World Tour Sydney. Instead of moving forward with the scheduled in-person event, they decided to convert the experience to an online event for the first time ever.

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Event Spotlight: Agency Leaders Symposium 2020

Floktu

He was named one of the top business leaders for his pioneering innovation by BusinessWeek and dubbed one of five “Marketing Innovators” by TIME. Country Manager for WPP, the world’s largest marketing services group, and U.K. Sydney CBD. Karen Blackett is a U.K. CEO of GroupM, the world’s leading media investment company.

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6 Smart Moves at Visit Indy, Le Pavillon Hotel, Kimpton Solamar & More

SmartMeetings

Photo Credit: Visit Indy Cindy Zimmerman Le Pavillon Hotel in New Orleans hired Cindy Zimmerman as director of sales and marketing. Photo Credit: Kimpton Hotels & Restaurants Andrew Gee Outrigger Hotel and Resorts in Sydney, Australia, appointed Andrew Gee to vice president of sales and marketing, Asia Pacific. by USA Today.

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How to Keep Attendees Engaged

SmartMeetings

Whether your role as an event planner is focused on internal meetings or a broader event-marketing strategy, plenty of time, money and organizational skills are invested into their success. The best marketing campaigns are far from boring, and the same is true for events. Boredom: It’s Worse Than You Think.