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April: Event Industry People, Deals, and Moves

Event Marketer

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Allied Global Marketing announced the appointment of Nicola Gold as business director APAC, brand experience, based in Sydney, Australia. Submit your news here.

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Featured Event: The ANZ Programmatic Summit 2020

Floktu

The 2020 Summit takes place in Sydney and Melbourne. As advertising dollars continue to flow towards automated buying and selling of ad inventory, brands, agencies, publishers and ad tech vendors need to ensure they are across the industry trends, challenges, and opportunities that underpin the programmatic market. The Details.

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4 Live Events That Were Transformed into Virtual Formats

Floktu

Salesforce World Tour Sydney. Back in March, when the world was just beginning to understand the global scope of the pandemic, Salesforce was scheduled to have their World Tour Sydney. Instead of moving forward with the scheduled in-person event, they decided to convert the experience to an online event for the first time ever.

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Event Spotlight: Agency Leaders Symposium 2020

Floktu

He was named one of the top business leaders for his pioneering innovation by BusinessWeek and dubbed one of five “Marketing Innovators” by TIME. Country Manager for WPP, the world’s largest marketing services group, and U.K. Sydney CBD. Karen Blackett is a U.K. CEO of GroupM, the world’s leading media investment company.

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Clever Ways to Engage Your Attendees Before the Event

Boomset

Photo via Unsplash One of the greatest event-planning misconceptions is the idea that the atmosphere preparation is something that takes place exclusively during the event. While there are those who prefer video content and email marketing engagement, others would rather receive a gif-formatted invitation through social media.

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Celebrating Small Business Month in NSW

Floktu

Discover over 200 events taking place throughout the month (many of them completely free to register) here or take a look at the ones we’ve highlighted below. Finance, Business Planning, and Resilience. Marketing Mastery | Wednesday Oct 3rd. Business Planning Bootcamp – Tathra | Tuesday Oct 9th. Women In Business.

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How Can SEO Help Event Promotion?

Boomset

However, many have the tendency to neglect SEO for the purpose of non-digital endeavors such as events. Guest Author Bio: Emma is a digital marketer and blogger from Sydney. After getting a marketing degree she started working with Australian startups on business and marketing development.