Attendease

NOVEMBER 19, 2019

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. At these pop-up events, a brand will set up their products and services at a temporary location, and through event marketing, will hype these events as the ultimate place to be at.

Food and Beverage 150

Food and Beverage Retail Social Media Technology 150

Event Industry News

SEPTEMBER 6, 2023

The O2, the world’s most popular live entertainment, leisure and retail destination, has announced that it will be hosting the world’s first carbon-removed arena events at The 1975’s headline shows in February 2024.

2024 102

2024 Retail Entertainment Events 102

Event Industry News

DECEMBER 5, 2023

Max Publishing, known for its strong roster of B2B retail trade media and awards, as well as its Progressive Greetings Live trade show, has acquired London Stationery Show from Ocean Media Group. London Stationery Show is the UK’s only event dedicated to the stationery, arts, crafts, paper and writing instruments sector.

Trade Shows 67

Trade Shows B2B Retail Events 67

Event Industry News

NOVEMBER 24, 2023

The mia’s chief executive, Kerrin MacPhie, said on the following areas: Business rate reduction “The Meetings Industry Association welcomes the Chancellor of Exchequer’s extension of the 75% business rates discount for retail, […]

Retail 62

Retail Government 2023 Meetings 62

Event Farm

DECEMBER 27, 2016

, we're happy to welcome them to Event Farm and to introduce both of them to you! Keep reading to learn more about what drove them to the Farm and what excites them about the future of the event marketing industry. RYAN SPEAKER 1) What drove you to Event Farm? 3) What is your Event Farm nickname?

Speakers 184

Speakers Retail Meetings Social Media 184

Event Marketer

JANUARY 24, 2022

Even fast fashion retailers are thinking forward. From designing the retail space, to building a surrounding community, fashion and gaming fans are becoming the latest unlikely pairing, offering the brands a powerful new demographic. The post Scavenger Hunts, Mobile, Metaverse: Event Trends for 2022 appeared first on Event Marketer.

2022 108

2022 Retail Fashion Transportation 108

Event Industry News

OCTOBER 9, 2023

The O2, the world’s most popular live entertainment, leisure, and retail destination, has unveiled new research which examines the link between music and live entertainment and mental health in young people aged 14-25 in the UK.

Retail 62

Retail Entertainment Events Event Design 62

Event Industry News

FEBRUARY 11, 2019

Have you caught on to the buzz surrounding event technology but not sure what all it entails? We can’t deny that our century is a digital one, and the event industry can’t be excused from entering the era of technology. Here’s an overview of what we’ll look at in this guide: A Short Introduction to Event Technology.

Event Tech 96

Event Tech Tech Event Apps Event Technology 96

Event Industry News

MAY 9, 2022

As international pandemic-related restrictions ease and large-scale events like festivals, international football and rugby tournaments are set to take place, event marketers are eager to get restarted but they will need to justify their budgets. . Marketers are divided on how they want to see data.

Marketing 62

Marketing Retail Social Media Tech 62

NVOLV

JULY 27, 2018

Technology delivers, where humans fail. Whether it be retail, manufacturing or financial institution, adoption of technology helps in improving efficiency, automating processes and lesser cost. Talking about the event industry, the impact of technology can be seen largely. Conclusion.

Event Technology 45

Event Technology Technology Event Planning Event Apps 45

Event Industry News

SEPTEMBER 21, 2023

We want to ensure that industry stakeholders – retailers, suppliers and manufacturers – are aware of the changes coming into effect, […] Further guidance for businesses on the new regulations can be found on GOV.UK. You can also download the poster to find out more.

Retail 57

Retail 2023 Government Sustainability 57

Event Marketer

OCTOBER 25, 2021

When participants exit the dance pod, the concert vibe continues as they’re invited to explore a retail shop within the space. The permanent Pepsi installation at Hersheypark spans 2,500 square feet, including an on-site retail shop. Photo credit: Larry French/Getty Images for Pepsi.

Apparel 118

Apparel Retail Entertainment Technology 118

Event Industry News

SEPTEMBER 21, 2023

We want to ensure that industry stakeholders – retailers, suppliers and manufacturers – are aware of the changes coming into effect, […] Further guidance for businesses on the new regulations can be found on GOV.UK. You can also download the poster to find out more.

Retail 52

Retail 2023 Government Sustainability 52

Event Industry News

JUNE 29, 2023

Modelled on a music festival, complete with live music, food trucks, tents and pergolas, and even games and a giant bouncy castle, RetailFest UK hosted some of the biggest names in UK retail, bringing them together for a day […]

Retail 57

Retail Events Event Design Event Marketing 57

Event Industry News

JANUARY 19, 2023

CloserStill Media, the producer of market-leading business events, exhibitions and conferences, today announced it has purchased a majority stake of CommerceNext, a leading U.S. based company highly focused in ecommerce conference and community.

Ecommerce 70

Ecommerce Retail Conference Marketing 70

Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. More on Event Technology: Extreme Personalization: 10 Ideas to Customize Engagement for Attendees.

Tech 129

Tech Food and Beverage Retail Technology 129

Event Marketer

MARCH 21, 2022

More From Klarna’s Event Portfolio: Consumers Battle for Gaming Gear at Klarna’s Shoppable Livestream Events. Mystery Bartenders, Floating Dessert: Klarna Introduces Retailers to its Brand. The Klarna All-Star Vault encompassed a number of touchpoints. The engagement didn’t stop there.

Sponsorships 111

Sponsorships Fashion Retail Sports 111

Event Industry News

JULY 18, 2023

We offer an array of movement solutions ranging from small retail display movements, revolving stage turntables, to much […]

Retail 52

Retail Events Event Design Event Marketing 52

Event Marketer

JUNE 28, 2021

In addition to cheeky social posts and bold retail initiatives , several brands delivered in-person experiences to mark the occasion this year. The retailer claims the image recognition technology is the first of its kind to recognize color.). And it wasn’t just rainbows and glitter.

Apparel 119

Apparel Retail Sponsorships 2021 119

Hubilo Blog

AUGUST 5, 2020

Virtual conferences, summits, exhibitions, trade shows, meetings, trade fairs, educational fair events, anything – they have to be detail oriented and snappy with the planning and execution of events at the same time. Earlier event planners were measured on how they deliver in-person events at venues and their outcomes.

Event Management 105

Event Management 2020 Management Consulting 105

Event Industry News

JANUARY 10, 2019

“We’re also hugely supportive partners of Event Tech Lab and are always keen to showcase our products alongside the very best event technology from around the world.”. Start-up companies will also have the opportunity to ‘pitch’ their technologies to attendees at the MICE stage on both days of the show.

Event Tech 67

Event Tech Retail Tech 2019 67

SpotMe Blog

JULY 6, 2021

Keep reading to find out how today’s event specialists are making events work for them from planning and organizing, to design and production. Want more event industry insights straight from the source? Catch the latest episodes of The Event Marketing Show ! 7 Event Planning Tips to Host Successful Events in 2021.

2021 179

2021 Event Planning Fashion Retail 179

Event Marketer

FEBRUARY 7, 2022

The brand’s presence at the tentpole event has evolved from a tiny footprint located next to an e-cigarette booth in a small corner of the Las Vegas Convention Center, to a large, interactive space prominently positioned on the show floor. The post Five Ways Sleep Number Crushes Booth Engagement at CES appeared first on Event Marketer.

Trade Shows 130

Trade Shows Technology Tech Retail 130

Event Industry News

DECEMBER 7, 2022

Jamie Baskerville, Retail Trading Lead, Sky, explains, “It is important for us to be able to see how our marketing campaigns influence consumer behaviour across the company, not just in direct relation to the campaign.

Retail 57

Retail 2022 Travel Marketing 57

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. While in its infancy, AR was often used by brands as part of a gimmick that included the technology for the sake of the buzzword. Agencies: Infinity Marketing Team ; Zeno.

Fashion 110

Fashion 2023 Sponsorships Technology 110

Event Marketer

DECEMBER 1, 2021

And while the personal appeal is evident, event marketers are beginning to capitalize on the platform for its variety of uses on-site at events. How Experiential Tactics are Ushering in a Brick-and-Mortar Retail Revival. Join us for a quick overview of fives ways to incorporate Cameo into your experiential programming.

Retail 107

Retail Social Media 2022 2021 107

Event Industry News

DECEMBER 12, 2022

We offer creative and innovative solutions for exhibition and retail requirements. Over the last decade, we have worked hard in the exhibition industry using EFB (Engineered Fibre Board or as we call is Eco Friendly Board), pushing boundaries (and our designers) while keeping sustainability at the core of everything we do.

Retail 57

Retail Sustainability Consulting Management 57

Event Marketer

MARCH 27, 2023

Pet parents could create custom “trading cards” online and on-site at retail activations. Our experiential marketing strategies allow us to bring pet parents together to bond over our shared obsession with pets… It makes them feel even more connected to PetSmart, which is critical to building loyalty and lifetime relationships.”

Sponsorships 78

Sponsorships Retail Sports Social Media 78

Bizzabo

AUGUST 22, 2018

So when it comes to finding a unique retail spot, thisopenspace delivers. In fact, the 2018 Global Meetings and Events Forecast predicts that there will be a 3.8% increase in demand for nontraditional event spaces , yet demand for traditional venues is expected to stay the same. Happy hunting! thisopenspace. Snappening.

Venues 60

Venues Retail 2018 Events 60

Event Marketer

JANUARY 10, 2022

So we sat down with Harley Ward, national creative director-retail innovation and store environment at AT&T, who revealed how the brand, with help from agency partner Twenty Four 7, will leverage three key flagship retail stores and a strategic online presence to grow deeper personal connections that last well beyond a moment in time.

2022 125

2022 Event Marketing Marketing Retail 125

Event Marketer

JULY 5, 2021

Complex Networks Upgrades its Virtual Event Strategy to Better Engage Fans—and Brands appeared first on Event Marketer. “We’ve learned from ComplexCon that shopping is something that is very, very important,” says Wright. “At At ComplexCon, we’ve created the most ideal shopping mall for our attendee.

Apparel 104

Apparel Sponsorships Retail Social Media 104

Event Marketer

SEPTEMBER 6, 2021

The first floor of the pop-up also serves as a retail location offering Wilson sportswear, footwear, balls, accessories and tennis rackets, including limited-edition items. The post How Six Sponsors are Serving up Fan Experiences at the 2021 US Open appeared first on Event Marketer.

2021 132

2021 Food and Beverage Sports Hotels 132

Event Industry News

OCTOBER 31, 2018

Through a proprietary approach to privacy-compliant passive analytics using sensor technology, The Indoor Lab gleans critical insights into event foot traffic and attendee behaviour that event organisers and exhibitors can then use to derive value from their strategies and investments.

Trade Shows 50

Trade Shows Retail 2018 Event Tech 50

Bizzabo

FEBRUARY 5, 2019

Topic discussed in this Event Heroes interview include: Setting event goals. Incorporating a local environment into an event experience. Leveraging online and offline touch points to build an event community. Integrating event technology to measure ROI. Brandon: Was the initial position for event marketing?

Speakers 55

Speakers Sponsorships 2019 Conference 55

Event Marketer

MAY 1, 2023

Photo credit: Postmates SAINT JAMES ICED TEA Revolve Festival, the annual mini-festival and influencer playground put on by fashion retailer Revolve, returned for its sixth year during Coachella’s first weekend for two days of entertainment, beauty and lifestyle experiences, as well as performances from popular djs and artists.

2023 86

2023 Transportation Food and Beverage Marketing 86

Eventtia

DECEMBER 22, 2023

While multiple technology companies offer digital solutions for B2B event management, few are committed to delivering software solutions tailored for consumer and luxury retail events. White Label: Full personalization of the event management platform, integrating branding elements.

Event Management 62

Event Management Management Retail Hospitality 62

Bizzabo

SEPTEMBER 6, 2018

In this post we’ll cover some of the most inventive fundraising event examples we’ve seen. What is a fundraising event? Fundraising events are the combination of fundraising strategies and event marketing techniques that generate high event ROI. Put your own twist on a tried-and-true fundraising event idea.

Events 65

Events Sponsorships Transportation Education 65