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Enough Clickbait: Here's Why Event Marketers Need Data

Event Farm

Businesses and organizations that once existed exclusively online—retail stores like Warby Parker and media sites like Mashable —have created real-life experiences by either opening brick-and-mortar stores or by fully embracing events and experiential as part of their business strategy. So, what’s the future of tech?

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Guest Blog: What is Event Tech?

Event Industry News

Have you caught on to the buzz surrounding event technology but not sure what all it entails? We can’t deny that our century is a digital one, and the event industry can’t be excused from entering the era of technology. Here’s an overview of what we’ll look at in this guide: A Short Introduction to Event Technology.

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Nine High-tech Solutions to Explore in the COVID-19 Era

Event Marketer

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. More on Event Technology: Extreme Personalization: 10 Ideas to Customize Engagement for Attendees.

Tech 125
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Marketers differ on the metrics that matter for live events, finds new research from Elevate

Event Industry News

As international pandemic-related restrictions ease and large-scale events like festivals, international football and rugby tournaments are set to take place, event marketers are eager to get restarted but they will need to justify their budgets. . Marketers are divided on how they want to see data.

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Giant iTab to support Best of Events in Germany

Event Industry News

Giant Smartphone supplier to Exhibit on Event Tech Lab’s International Tech Pavilion. Giant iTab head to Germany next week to support the best of the international event tech industry, on Event Tech Lab’s International Tech Pavilion at the Best of Events exhibition.

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Five Ways Sleep Number Crushes Booth Engagement at CES

Event Marketer

As its strategy has progressed, Sleep Number says the right application of event technology, scientific data and human elements have advanced its reputation at the event from “why are you here” to “will you help lead the conversation.”. Integrate technology that paints the broader picture.

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From Storytelling to Fan Engagement, Eight Ways to Use Augmented Reality in Events

Event Marketer

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. While in its infancy, AR was often used by brands as part of a gimmick that included the technology for the sake of the buzzword. Agencies: Infinity Marketing Team ; Zeno.

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