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Manchester duo launch MIXR, a boutique B2B entertainment tech PR & digital marketing agency

Event Industry News

We’re thrilled to be able to offer progressive PR and innovative digital marketing services to clients working across arts and entertainment,” says MIXR Digital Marketing Director, Emma Bilardi. MIXR promotes the […].

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Women in Events 2023: Q&A with Interactive Entertainment Group

Event Marketer

Patricia Dukofsky, Interactive Entertainment Group What do you do and what do you offer? I proudly stand at the forefront of experiential marketing with Interactive Entertainment Group. These high-tech spectacles are designed to make attendees feel like the main character in an unfolding narrative.

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Take Center Stage in Bright Light City – Call For Papers at Event Tech Live Las Vegas is Open

Event Industry News

The second edition of Event Tech Live (ETL) Las Vegas hits The Expo at World Market Center Las Vegas in the entertainment capital of the world next spring, and organiser EIN has put the call out for qualified speakers as it confirms the content content content plan. In step with its London sister show, ETL […]

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EMS 2024: 12 Top Takeaways from the 22nd Annual Experiential Marketing Summit

Event Marketer

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

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EventUp Podcast | 2-Year Anniversary

IMG

On behalf of our entire team at EventUp podcast and Innovate Marketing Group, we want to thank the community for two years of shared stories and amazing conversations. Amanda Ma , CEO & Founder of Innovate Marketing Group, and Sara Rosas , BizzDev Manager at IMG.

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How to Build an Event Marketing Channel—And Why Marketers Need Events

Event Farm

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. Consumers, however, are inundated with online and digital marketing campaigns.

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Take a Tour of INBOUND 2023: Wearable Tech, Accessibility and Communities

Event Marketer

INBOUND, HubSpot’s annual Boston-based conference connecting business, marketing and sales professionals familiar with its marketing software, welcomed 11,000 global attendees Sept. From c-suite executives to owners to entry-level marketers, the audience segments—and therefore the programming—covered a multitude of skill levels.

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