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Event Sponsorship in 2021: What It Looks Like and How to Capitalize On It

SpotMe Blog

Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . What Are Event Sponsorships? Event sponsorship is when an organization agrees to cover part of the cost of an event in exchange for promotional benefits. In-kind sponsorship. Entertainment and games.

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Women in Events 2023: Q&A with Interactive Entertainment Group

Event Marketer

Patricia Dukofsky, Interactive Entertainment Group What do you do and what do you offer? I proudly stand at the forefront of experiential marketing with Interactive Entertainment Group. These high-tech spectacles are designed to make attendees feel like the main character in an unfolding narrative.

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EMS 2024: 12 Top Takeaways from the 22nd Annual Experiential Marketing Summit

Event Marketer

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

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Podcast: Cultivating Longevity in Your Team and Career, with Cyndie Wang of HPE

Event Marketer

Cyndie Wang, VP-Global Sponsorships and Brand Experience, Hewlett Packard Enterprise (HPE) No two days are ever the same for Cyndie Wang. Plus, she shares the KPIs and metrics HPE is employing to measure the impact and business influence of its events and programs, as well as the future state of AI, sustainability, DEI and tech.

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Event Management Tools: When Tech Meets Productivity

Endless Events

Today on Event Tech Podcast, we’re talking about event management tools. As you know, this is the number one podcast to go for ideas on everything event tech. And we simply couldn’t resist dedicating an episode to event management through the lenses of tech and tools. “We call it a sponsorship marketplace.

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A Complete Event Planning Checklist

TicketBud

In this stage, be sure to: Identify goals and objectives Identify key audience Pick a date Pick a venue Outline a budget and set KPIs Put together a planning committee Develop a timeline Create branding for the event Determine pricing strategy Determine a marketing strategy, including social media, email, web and any print or broadcast advertising (..)

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How Salesforce is Embracing Safety, Tech to Elevate its Dreamforce Event

Event Marketer

Themed as a “global family reunion,” and hosted by Soledad O’Brien, the hybrid event offered cinematic live broadcasts, entertainment, including a performance by the Foo Fighters, celebrity speakers Will Smith, Jason Sudeikis and Jane Fonda, as well as community-building programming and philanthropy. We will never look back.

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