Event Industry News

AUGUST 20, 2020

One of the leading venues in the re-opening of the events industry, the Business Design Centre has announced it will be hosting The Exhibition Marketers Masterclass, a brand-new, one day training course dedicated to the exhibition industry, it has been announced. Tickets cannot be purchased for the Exhibition Marketer’s Masterclass.

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Event Farm

APRIL 11, 2017

This post was originally published on Attend by Event Farm's blog and was written by Garrett Huddy. Conference sponsorships may seem expensive, but with the right preparation, they can drive business results and impact your company’s bottom line. pipeline acceleration , your marketing and sales teams will need to be.

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Eventmobi

JUNE 16, 2023

Some examples of the more popular types of non dues revenue streams include: Events Conferences Fundraising campaigns Sponsorships Partnerships Merchandise Online fundraising Grants Whether your association is large or small, you can start with this list if you’re looking for non dues revenue ideas to diversify your revenue streams.

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Event Marketer

FEBRUARY 23, 2023

Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next.

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Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Email Marketing.

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Exhibitor Magazine

FEBRUARY 8, 2023

Exhibitor Group, the award-winning leader in trade show and corporate event marketing education and publisher of EXHIBITOR magazine, ROCHESTER, MN.

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Event Industry News

MAY 7, 2020

A brand-new, one day training course has been launched today dedicated to providing essential training to marketing teams working within the exhibition industry. The event will be fully hosted for qualified exhibition teams with 10 additional spaces made available for individuals who have been made redundant due to COVID-19 crisis.

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Velvet Chainsaw

JUNE 19, 2018

With the advent of DIY solutions, business models that include sponsorship and the ability to reach a global audience, we’re seeing an increased focus on expanding the impact of virtual events. Tagoras’ aim is to assess the role of virtual conferences and similar virtual events are playing in the broader events market.

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Attendease

DECEMBER 13, 2023

Once logistics are set, start promoting your event. Early and enthusiastic marketing gets attendees excited to register right away. Thoughtful healthcare event planning ahead of time prevents headaches later on. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity.

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EventBank Insights

SEPTEMBER 4, 2019

Events marketing can be used for brands as a powerful tool to connect with the audience. According to Bizzabo’s 2019 Event Marketing Bench-marking and Trends Report marketers believe events marketing is the most effective channel for achieving business goals. What is Events Marketing?

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Eventmobi

SEPTEMBER 29, 2022

Bruce Rosenthal, founder of the Partnership Professional Network, explains what you need to know now about structuring association sponsorship programs to win. Sponsors have expressed concerns like: “Recognition is probably the least important driver of sponsorship value.” “Our Download our Sponsorship Strategy Guide!

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Event Marketer

JULY 18, 2022

The year’s best experiential marketing campaigns. Take the State Farm Football Find, a digital + live sponsorship program developed based not only on the knowledge that multichannel programs vastly extend reach, but the fact that modern sports fans rely on their second screens to enhance the viewing experience.

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Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. GOING LOW-KEY.

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Event Marketer

FEBRUARY 26, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover AI flavor art, a weighty brand misstep and the opening of “WcDonald’s.” And the… –R.B.

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Event Marketer

NOVEMBER 6, 2023

A yoga class followed by a health and wealth conversation kicked off the event. MEANINGFUL SPONSORSHIPS Capital One and Amazon didn’t just slap their logos on the summit to fulfill their sponsorships; they rolled up their sleeves and delivered purposeful experiences that directly benefitted Black women and Black-owned businesses.

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ePly

FEBRUARY 13, 2024

And that’s where you find out if all the effort you put into your event achieved your desired outcomes. What is event ROI? That investment can be anything from real estate to a marketing campaign or conference. When your event attracts new talent without a huge headhunting investment, that’s a win.

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Attendease

NOVEMBER 18, 2021

You then have an educated perspective on how much your tickets should cost in order to cover the expenses. Research Other Events. Research other events in the market that are relevant to you: Similar events, regardless of their location, may provide you with a good idea in regards to size, attendance, and pricing.

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Endless Events

MAY 13, 2022

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.

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Event Marketer

JUNE 16, 2023

In this episode of Event Peeps, Gunning weighs in on why the sober-curious movement has seen such rapid growth and how it’s impacting events (think: the mocktail bars on offer at this year’s Coachella). The post How the Sober-curious Movement is Gaining Traction and Impacting Events appeared first on Event Marketer.

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Event Marketer

MARCH 1, 2024

SXSW 2024 kicks off next week, bringing a convergence of tech, film, music, education and culture to Austin, TX. Ahead of this year’s event, we sifted through the archives to round up 12 experiential tactics that exemplify marketing at this most influential industry tentpole.

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Event Marketer

DECEMBER 20, 2023

I proudly stand at the forefront of experiential marketing with Interactive Entertainment Group. into our interactive gaming wall for its soccer sponsorship. This unexpected pairing not only resonated deeply at a soccer game but also educated consumers on the sponsor’s products. What event type has seen the most growth in 2023?

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ePly

APRIL 18, 2023

If you are an event professional, chances are you’re always looking for new ways to stay in the know. One way to do this is by listening to podcasts on the event industry.  From marketing tips and event planning advice to interviews with top event professionals, these podcasts have got it all.

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CadmiumCD

FEBRUARY 20, 2019

One of the most difficult tasks when it comes to planning out your event marketing is figuring out how to market your recorded conference. For many attendees, once they’re done with the event, they’re done. So, is your event a networking event or educational event? Also, consider sponsorships.

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Event Marketer

JULY 12, 2021

Typically held in March at the Pennsylvania Convention Center, the massive fundraising event produced by the Pennsylvania Horticultural Society (PHS) was moved to FDR Park, June 5-13. Exhibits and experiences included floral and plant displays, shopping, education and sponsor activations.

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Attendease

NOVEMBER 18, 2021

You then have an educated perspective on how much your tickets should cost in order to cover the expenses. Research Other Events. Research other events in the market that are relevant to you: Similar events, regardless of their location, may provide you with a good idea in regards to size, attendance, and pricing.

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Socio Events

FEBRUARY 23, 2023

Webex Events partnered with Event Marketer on a State of the Events Industry Snapshot report , which revealed key learnings on how timelines, budgets, and expectations have shifted over the last few years. Based on the findings, lean into these opportunities to sharpen your event strategies.

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Eventmobi

SEPTEMBER 5, 2019

As part of EventMobi’s new suite of Modern Event Marketing tools (Advance Registration and Social Media Analytics), we are very excited to now offer event planners, marketers and social media managers, the first off-the-shelf, affordable social media Augmented Reality (AR) experiences designed for events and conferences.

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Eventscase Blog

MARCH 19, 2024

Confex, which has been held for 40 years, has become an unmissable event for event professionals of all levels. The event agenda was packed with sessions from over 60 industry-leading speakers. It was a gala full of music, humour and unbridled positive energy that highlighted the great work done by event agencies.

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Eventbase

JUNE 27, 2019

Experiential marketing. Now we’ve seen what SXSW 2019 had to offer – including the unforgettable Bleed for the Throne – and it’s clear that creating great event experiences will continue to dominate the conversation for some time to come. But is experiential marketing a worthy investment for your event? We think so.

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Eventmobi

FEBRUARY 3, 2021

Does the event revolve around a large-scale display? Examples include marketing activations that involve immersive branded experiences or educational installations. If the event’s primary purpose is to convey ideas clearly, live stream or pre-recorded content may actually be optimal. Budget Limitations.

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Event Planning BluePrint

OCTOBER 30, 2022

But what are the top event planning courses for planners? The level of education you pursue will depend on if you plan on starting your own business or if you’re interested in working for an event planning company and need your event certification. When Virtual meets In-Person: How to run a successful Hybrid Event.

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Event Marketer

JANUARY 18, 2022

There’s no better contingency plan than fresh air, and while many markets are under a deep freeze, winter has never deterred brands from perfecting engagement for bundled up consumers. As Justin Lew, director of marketing at High West, put it: “Education leads to appreciation.” Go Under the Dome. Circle the Wagons (or Trailers).

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Eventmobi

MAY 27, 2019

The creative display enhances event branding. Great sponsorship opportunities. Questions on the poster can either be generated by your event team to ask larger industry related questions or can be used as an opportunity to generate sponsorship dollars and have partners sponsor a poster question.

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Event Marketer

MARCH 18, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover mountaintop skincare at the Kiehl’s Ski Lounge, sexy 3D printing and St. Consumers could drop by for product sampling and education. Patrick’s day rainbow-hunting.

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Event Leadership Institute

MAY 26, 2021

Born out of dozens of focus groups and interviews with leaders of event teams from every sector of the industry, during the inaugural Business, Design & Strategy Summit, we’re tackling all the top issues, including health pass legalities, boycotts, experience marketplace disruptions, and more. Events Management.

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PCMA Convene

SEPTEMBER 10, 2020

If you’re still sorting through the (seemingly) infinite number of online event platforms to find the right one for your next event, you’re not alone. Evaluating all the promises of enhanced networking, engaging content delivery, facilitated commerce, new sponsorship opportunities, and more can become a full-time job.

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Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

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