GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Setting SMART goals.

Event Marketing 149

Event Marketing Marketing Social Media Event Apps 149

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

Event Farm

APRIL 11, 2017

This post was originally published on Attend by Event Farm's blog and was written by Garrett Huddy. Conference sponsorships may seem expensive, but with the right preparation, they can drive business results and impact your company’s bottom line. pipeline acceleration , your marketing and sales teams will need to be.

Sponsorships 150

Sponsorships Conference Marketing Event Marketing 150

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? for different sponsors.

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Exhibitor Magazine

FEBRUARY 8, 2023

Exhibitor Group, the award-winning leader in trade show and corporate event marketing education and publisher of EXHIBITOR magazine, ROCHESTER, MN.

Sponsorships 50

Sponsorships Trade Shows Corporate Events Education 50

Eventmobi

JUNE 16, 2023

Some examples of the more popular types of non dues revenue streams include: Events Conferences Fundraising campaigns Sponsorships Partnerships Merchandise Online fundraising Grants Whether your association is large or small, you can start with this list if you’re looking for non dues revenue ideas to diversify your revenue streams.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Eventmobi

APRIL 14, 2020

To help you understand how you can adapt your meeting, conference or trade show to an online format, we’ve outlined the most common event types we’re helping to go virtual, and listed the tools and professional services being used to create an engaging virtual event experiences. Virtual Event Type: Internal Meeting.

Conference 273

Conference Social Media Sponsorships Entertainment 273

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

Velvet Chainsaw

JUNE 19, 2018

With the advent of DIY solutions, business models that include sponsorship and the ability to reach a global audience, we’re seeing an increased focus on expanding the impact of virtual events. Tagoras’ aim is to assess the role of virtual conferences and similar virtual events are playing in the broader events market.

Sponsorships 186

Sponsorships Education Conference Events 186

Socio Events

SEPTEMBER 1, 2022

A situation like this is a doomsday scenario for an event planner. However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. What is event marketing?

Event Marketing 52

Event Marketing Marketing 2022 Social Media 52

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Event Marketer

FEBRUARY 26, 2024

PHILLY FLOWER SHOW SAYS SPONSORSHIP IS IN BLOOM The195-year-old PHS Philadelphia Flower Show is a floral spectacle that lures a range of sponsors to the Pennsylvania Convention Center every March for the Pennsylvania Horticultural Society’s chief fundraiser. And the… –R.B.

Sponsorships 100

Sponsorships 2024 Banking Education 100

Attendease

DECEMBER 13, 2023

Early and enthusiastic marketing gets attendees excited to register right away. Thoughtful healthcare event planning ahead of time prevents headaches later on. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity. Signage, lanyards, charging stations, etc. —

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

Event Marketer

JULY 18, 2022

Honoring the best experiential and event marketing campaigns from Q2 2021 into Q2 2022, this year’s initiative spans 30 categories, including new recognitions for “Best B-to-B Roadshow or Regional Series” and “Best Multichannel Event Campaign,” all produced by the most innovative brands and agencies in the biz.

2022 116

2022 Sponsorships Sports 2021 116

Expo Logic

FEBRUARY 28, 2020

Sponsorships are critical to the success of association events, especially within healthcare. But according to The State of Event Sponsorship in 2018 , a majority of event planners are struggling to secure sponsors. Read the webinar recap below for 10 ideas to unlock sponsorship revenue through event technology.

Healthcare 36

Healthcare Sponsorships Event Apps Tech 36

Event Marketer

NOVEMBER 6, 2023

A yoga class followed by a health and wealth conversation kicked off the event. MEANINGFUL SPONSORSHIPS Capital One and Amazon didn’t just slap their logos on the summit to fulfill their sponsorships; they rolled up their sleeves and delivered purposeful experiences that directly benefitted Black women and Black-owned businesses.

2024 117

2024 Sponsorships Financial Education 117

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing?

Event Marketing 40

Event Marketing Marketing 2023 Social Media 40

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. Tisch Center of Hospitality and the Department of Integrated Marketing and Communications.

Marketing 91

Marketing Sports Hospitality Tourism 91

Event Marketer

JUNE 16, 2023

In this episode of Event Peeps, Gunning weighs in on why the sober-curious movement has seen such rapid growth and how it’s impacting events (think: the mocktail bars on offer at this year’s Coachella). The post How the Sober-curious Movement is Gaining Traction and Impacting Events appeared first on Event Marketer.

Sports 83

Sports Sponsorships Education Events 83

Event Industry News

AUGUST 20, 2020

One of the leading venues in the re-opening of the events industry, the Business Design Centre has announced it will be hosting The Exhibition Marketers Masterclass, a brand-new, one day training course dedicated to the exhibition industry, it has been announced.

Marketing 113

Marketing Sponsorships Trade Shows 2020 113

ePly

FEBRUARY 13, 2024

Attendee education – When you give your attendees something of value, it often forms relationships, but it can also increase their knowledge about your products or services and your company, which can encourage customer loyalty. When your event attracts new talent without a huge headhunting investment, that’s a win.

Social Media 62

Social Media Event Marketing Sponsorships Events 62

Event Marketer

DECEMBER 20, 2023

into our interactive gaming wall for its soccer sponsorship. This unexpected pairing not only resonated deeply at a soccer game but also educated consumers on the sponsor’s products. What event type has seen the most growth in 2023?

Entertainment 52

Entertainment 2023 Sponsorships Sports 52

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Event website.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Event Marketer

DECEMBER 26, 2023

As they often do, the biggest pop culture trends and business shifts trickled down into live experiences, yielding some of the year’s most impactful event marketing campaigns—and leading us to our top 10 stories. Agency: FCBX) WHY IT MATTERED: B-to-b attendees are increasingly seeking experiences that don’t just educate, but entertain.

2023 79

2023 Trade Shows Sponsorships Sports 79

Endless Events

MAY 13, 2022

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.

Event Planning 133

Event Planning Government Event Management 2014 133

Attendease

NOVEMBER 18, 2021

You then have an educated perspective on how much your tickets should cost in order to cover the expenses. Research Other Events. Research other events in the market that are relevant to you: Similar events, regardless of their location, may provide you with a good idea in regards to size, attendance, and pricing.

2022 366

2022 Social Media Advertising Financial 366

Event Marketer

MARCH 1, 2024

SXSW 2024 kicks off next week, bringing a convergence of tech, film, music, education and culture to Austin, TX. The post SXSW Throwback: 12 Experiential Ideas from Past Activations and Events in Austin appeared first on Event Marketer.

2024 77

2024 Education Tech Hotels 77

Attendease

JANUARY 17, 2020

Answer these important questions at the start of the planning stage - What are the objectives behind organizing this event? The most common event objectives include: Increase brand awareness. Educate customers about new products. Educate employees. Make sure the registration software offers on-site event registrations.

2020 293

2020 Social Media B2B B2C 293

Attendease

MARCH 19, 2024

It’s crucial to outline the desired objectives for each event you’re managing at the outset to ensure strategic alignment. For example, the goal of an annual conference might be to educate employees on new company initiatives for the upcoming fiscal year. Prioritize Events Not all events demand equal levels of your time and attention.

Management 195

Management Event Management Contracts Corporate Events 195

ePly

APRIL 18, 2023

The EVENTive Entrepreneurs Podcast Looking for a podcast that can help you grow your business, build your community, and make an impact? Then you should definitely check out EVENTive Entrepreneurs – Event & Sponsorship Podcast hosted by Sarah Brush.

Trade Shows 48

Trade Shows Sponsorships Corporate Events Technology 48

Event Marketer

FEBRUARY 23, 2023

Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next.

2023 75

2023 Marketing Sustainability Event Marketing 75

Event Marketer

JULY 12, 2021

Typically held in March at the Pennsylvania Convention Center, the massive fundraising event produced by the Pennsylvania Horticultural Society (PHS) was moved to FDR Park, June 5-13. Exhibits and experiences included floral and plant displays, shopping, education and sponsor activations.

Airlines 132

Airlines Food and Beverage Sponsorships Education 132

Event Marketer

APRIL 24, 2023

For Powerade, educating consumers on the new formula, which has 50 percent more electrolytes than competitor Gatorade Thirst Quencher, was essential. More Scenes From the Fan Activations: The post How Coke Made a Portfolio Play With Sampling Activations at the Final Four appeared first on Event Marketer.

Sports 97

Sports Sponsorships 2023 Marketing 97

Event Industry News

MAY 7, 2020

The aim of the programme is to provide event marketing teams with fresh ideas and new approaches to the traditional event marketing models for attendee, exhibitor and sponsorship acquisition.

Marketing 76

Marketing Sponsorships 2020 Education 76

Eventscase Blog

MARCH 19, 2024

Confex, which has been held for 40 years, has become an unmissable event for event professionals of all levels. The event agenda was packed with sessions from over 60 industry-leading speakers. It was a gala full of music, humour and unbridled positive energy that highlighted the great work done by event agencies.

2024 59

2024 Trade Shows B2B Sponsorships 59

Socio Events

FEBRUARY 23, 2023

Webex Events partnered with Event Marketer on a State of the Events Industry Snapshot report , which revealed key learnings on how timelines, budgets, and expectations have shifted over the last few years. Based on the findings, lean into these opportunities to sharpen your event strategies.

2023 52

2023 Food and Beverage 2019 Event Marketing 52

Eventmobi

FEBRUARY 3, 2021

Does the event revolve around a large-scale display? Examples include marketing activations that involve immersive branded experiences or educational installations. If the event’s primary purpose is to convey ideas clearly, live stream or pre-recorded content may actually be optimal. Budget Limitations.

Speakers 248

Speakers 2021 Sponsorships Events 248