Event Farm

SEPTEMBER 20, 2017

As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future. As a marketer myself, I realize that the push to become data-driven is much easier said than done.

Event Marketing 236

Event Marketing Marketing Tech Technology 236

TicketBud

MAY 9, 2023

By Rachel White Getting people to attend an event requires eye-catching, multi-channel marketing, but not all event planners have the time or resources to produce attractive promotional materials across their platforms. The post Create Eye-Catching Event Marketing with Free Design Help from Canva appeared first on Ticketbud.

Event Marketing 78

Event Marketing Marketing Social Media Education 78

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Media coverage.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

PCMA Convene

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways.

Event Marketing 98

Event Marketing Marketing Trade Shows Social Media 98

Planning Pod

JULY 19, 2020

Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in event marketing. Choosing a social media platform.

Social Media 127

Social Media Event Marketing Marketing Trade Shows 127

Event Industry News

JULY 25, 2022

The Event Marketing Association has partnered with the IMEX Group to deliver learning, networking and business opportunities for their members. Members will be able to connect face to face with suppliers from across the globe, network and build powerful working relationships.

Event Marketing 70

Event Marketing Marketing Corporate Meetings Education 70

Event Marketer

DECEMBER 20, 2023

Ellison, Event Marketing Strategies Tell us about the history of your company. Founded in 1981, Event Marketing Strategies was ahead of the experiential marketing curve, considered an OG in this industry. We also represent two event properties – selling and implementing sponsorship programs.

2023 52

2023 Event Marketing Marketing 2024 52

Prestige Events Magazine

FEBRUARY 12, 2024

– Show to Produce Most Comprehensive ‘Live’ A-Z of Event Organising – CHS Leeds have announced speakers and content for its award-winning educational seminars which will take place at The Royal Armouries, 23 rd April. We’re really proud of our educational programme this year.

Education 59

Education 2024 Speakers Entertainment 59

PCMA Convene

JANUARY 30, 2020

Is your event-marketing campaign generating enough ROI? Are you feeling like your event-marketing campaign isn’t generating the same kind of spark — or ROI — it once did? Here are a few of our favorite new marketing trends to get you started. How can you capitalize on this to drive attendance at your next event?

Event Marketing 112

Event Marketing Marketing Social Media B2B 112

PCMA Convene

JUNE 11, 2021

Fifteen months into the pandemic, some event marketers are still struggling to achieve similar results from their digital events as their previous in-person versions, according to a study from videoconferencing company BlueJeans. The ramifications are clear,” the study said.

Event Marketing 116

Event Marketing Marketing Event Tech Tech 116

Event Farm

OCTOBER 5, 2016

Events are consistently cited as one of the most effective marketing channels , and event marketing software platforms make it possible for your events to become even more successful. While many event marketing software platforms could be adapted to both, some cater more specifically to either B2B or B2C.

Event Marketing 192

Event Marketing B2C Marketing B2B 192

Event Industry News

JULY 7, 2021

Gleanin, the world leading referral marketing software provider for the events industry, has launched a new SaaS platform. It’s a toolkit that enables marketers to create engaging advocacy campaigns for key influencers in their event communities, which attracts new attendees for their events.

Event Marketing 88

Event Marketing Marketing Education Events 88

Exhibitor Magazine

OCTOBER 4, 2022

Exhibitor Group, the award-winning leader in trade show and corporate event marketing education, publisher of EXHIBITOR magazine, and. ROCHESTER, MN.

Education 71

Education Trade Shows Corporate Events Event Marketing 71

SmartMeetings

MARCH 23, 2020

Why was Corporate Event Marketing Association (CEMA) created? We have more than 675 active members, who are a unique combination of senior-level event marketers, CMOs, VPs of events, experiential marketers and the suppliers that support them. We don’t do high-volume “speed-dating” events.

Event Marketing 62

Event Marketing Marketing Education Tech 62

Event Marketer

JANUARY 2, 2024

Branded farmers markets are plowing through the event scene with fresh produce—and engagement tactics Just about everyone is on a wellness kick of some kind these days as consumers increasingly prioritize their well-being.

Marketing 92

Marketing Education Social Media 2022 92

Event Industry News

FEBRUARY 14, 2024

CHS Leeds have announced speakers and content for its award-winning educational seminars which will take place at The Royal Armouries, 23rd April. The programme will be one of the most comprehensive guides to organising modern events, with an A-Z, available to delegates, produced by the speakers live at the event.

Education 56

Education 2024 Speakers Events 56

Event Farm

SEPTEMBER 20, 2017

As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future. As a marketer myself, I realize that the push to become data-driven is much easier said than done.

Event Marketing 100

Event Marketing Marketing Tech Events 100

Eventbrite UK

MARCH 28, 2018

Due to popular demand, we’re taking our Eventbrite Live Educational Event on the road to Leeds and hosting an event in April. Join us at the Leeds City Museum to learn more about how to market your events better in 2018. The agenda for this event will be to help educate event creators on how to […].

Event Marketing 79

Event Marketing Marketing 2018 Education 79

Prestige Events Magazine

MAY 16, 2023

The Meetings Show has unveiled details of its revamped education programme for this year’s show, which takes place at ExCeL London on 28-29 June. The Education Programme will follow the Pre-Show Conference, which has also been reimagined for 2023.

Education 52

Education Meetings 2023 Speakers 52

Event Farm

JANUARY 25, 2017

This post was originally published on Attend by Event Farm 's blog and was written by Garrett Huddy. In today’s data-driven marketing world, wouldn’t it seem crazy to devote the largest portion of your marketing budget to the channel that you're most poorly measuring? A lack of event data means a lack of event metrics.

Event Marketing 100

Event Marketing Marketing B2B Events 100

MeetingsNet

DECEMBER 15, 2023

While the average annual salary is $97,130 for the nearly 850 business-event planners who responded to a fall 2023 survey by Convene, the publication of the Professional Convention Management Association, the salary range is fairly wide for planners based on a number of factors. Three percent identify their organization as “other.”

Marketing 111

Marketing 2024 2023 Education 111

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.

Marketing 118

Marketing Social Media Trade Shows Event Marketing 118

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Media coverage.

Event Marketing 63

Event Marketing Marketing Social Media Event Apps 63

Event Industry News

APRIL 18, 2023

CHS Leeds has unveiled further details of its award-winning educational programme with the announcement of sessions and speakers from across the world of business. The theme for this year will be ‘Work-Life’, which looks to investigate the way work, and work habits, are changing, and how these impact on employees and leaders across business.

Education 56

Education Speakers Event Design Event Marketing 56

Event Industry News

JULY 8, 2021

On the heels ofits second anniversary in June, Hopin, the leading all-in-one event management platform that enables immersive and interactive experiences from anywhere, announced today it is enhancing and expanding its event marketing suite with the acquisition of Attendify. Gainsight, and more.

Event Marketing 64

Event Marketing Marketing Advertising 2011 64

Eventbrite UK

DECEMBER 31, 2017

Due to popular demand, we’re running our Eventbrite Live Educational Event again in February. Join us at the 5* hotel, The Ned in the heart of the City of London to learn more about how to market your events better in 2018. Express your interest by registering for 1 of 2 events here. The agenda […].

Event Marketing 88

Event Marketing Marketing 2018 Education 88

Bizzabo

SEPTEMBER 17, 2018

This month we spoke with Britta Schellenberg, VP of Corporate Marketing Operations at Brightcove about scaling an event strategy, partnering with other events and getting the most out of video content. Over eight years ago, the video platform-provider Brightcove staged their first PLAY event in Boston. Staying inspired.

Event Marketing 110

Event Marketing Marketing Tech Events 110

Cvent: Event Marketing

AUGUST 8, 2018

Driving successful event marketing strategies was a key theme at Cvent CONNECT 2018. During “The State of B2B Event Marketing 2018: A Benchmark Research Report” breakout session, Matt Heinz, principal of Heinz Marketing, provided a roadmap for optimizing B2B event marketing. Expand the Marketing Mix.

B2B 42

B2B Event Marketing Marketing 2018 42

Event Industry News

SEPTEMBER 20, 2023

VisitBritain expands its ‘Future of Events’ educational series with launch of its Diversity, Equity and Inclusion (DEI) Pathway, in partnership with New Intent As part of its education and partnership role with British nations and cities, VisitBritain has partnered with pro-social organisation New Intent to create and launch its Diversity, Equity and (..)

Education 107

Education Events Event Design Event Marketing 107

Bizzabo

MAY 23, 2018

Looking to create an event strategy but not sure where to start? Read this guide to learn how to best implement live events into your overall B2B marketing strategy. When it comes to B2B marketing, there are countless tactics and strategies available to the modern-day marketing. What is B2B Event Marketing?

B2B 54

B2B Event Marketing Marketing 2014 54

Event Industry News

JANUARY 7, 2020

PCMA, the world’s largest platform for business events professionals, and the Corporate Event Marketing Association (CEMA), a premier global community of corporate event marketers, announced today a strategic alliance that will introduce each organisation to new audiences.

Education 68

Education Corporate Events Financial 2020 68

Expo Pass

APRIL 3, 2019

Woman in Events: The Importance of Educational Events for Professional Development. . Our latest content article comes from a woman working in the event industry talking about the value of continued education. Building this platform, this education system, this community – it takes a small army.

Education 113

Education Speakers Events Negotiating 113

Exhibitor Magazine

MARCH 13, 2022

Exhibitor Media Group, the leader in trade show and corporate event marketing education, announces that Save a Seat registration is now open for EXHIB.

Education 64

Education Trade Shows Conference Corporate Events 64

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Email Marketing.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Bizzabo

MARCH 14, 2019

The examples of their imaginative event marketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. Today, Adobe continues to expand on its reign as a multimedia product innovator, creative software genius, and now, marketing technology giant. Adobe Symposium.

Event Marketing 48

Event Marketing Marketing Ecommerce B2B 48

Attendease

FEBRUARY 29, 2024

While you can hardly wait for the day to come, you know there’s still a lot to get done in the meantime—from locking down the perfect venue to developing attention-grabbing marketing materials that drive registrations. Effectively engaging your event team ensures they maintain the focus and motivation they need to excel in their roles.

Sustainability 381

Sustainability Social Media Sponsorships Management 381

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195