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Live from Chicago: Inside the 19th Annual Experiential Marketing Summit

Event Marketer

These were among the key themes that emerged during the 19 th annual Experiential Marketing Summit, Oct. The show opened with a fireside chat between Soo Young Kim, head of global programs and experiences at YouTube, and Jessica Heasley, group editor and publisher at Event Marketer. Alex Sapiz, VP-Global Events, Cisco.

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3 Lessons for Planners from Global Meetings Industry Day

MeetingsNet

Here are some useful takeaways from the day’s educational sessions. In addition, MPI conducts a 12-hour online-education marathon featuring three 15-minute sessions per hour; these cover a wide range of job issues for planners as well as career advancement and physical and mental wellness. Everyone has help along the way.

Meetings 105
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Event Heroes: How SEMrush is Building a Global Events Brand

Bizzabo

This month we spoke with Aleksandra Panyukhina—Head of Event Marketing at SEMrush—about unifying a global events brand, leveraging events for every step of the funnel and tracking event ROI. Germany, Italy, India, Australia, the UK, the US—in 2018 SEMrush held 35 events across five continents.

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Recap on ‘AI Unveiled: Revolutionising Event Management’

Eventscase Blog

She highlighted the benefits of AI tools and invited attendees to formulate and direct their questions at a later time––after she interviewed Fátima Barbero, VP of Event Managers Association (EMA) in Spain and Head of Global Events at Forto.

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Nine Ways to Go Green at Your Next Event

TicketBud

This holds true for event management, which when done sustainably can help the environment, as well as improve an organization’s reputation, cost efficiency and long-term success. According to a study published in Nature Communications, the global events industry accounts for more than 10% of global CO2 emissions annually.

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DAHLIA+ Agency announces learning course for event technology firms

Event Industry News

Brand + experience + marketing firm DAHLIA+Agency announced the start dates for an educational course for event technology companies. Launch Shift Go provides event technology firms with a foundational understanding of the U.S. The global events market is a huge opportunity for any event tech company.

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UFI and Virtual Events Institute confirm partnership

Event Industry News

The partnership will see VEI appointed as an official UFI Education Partner to provide education and training on digital and hybrid events to help upskill UFI members. Since launching in June 2020, more than 1,000 event professionals have registered for the VEI Certification Programme.