Prestige Events Magazine

MAY 23, 2023

Marketing now demands tech, data science, and behavioural science Marketers must adapt event strategies to foster a culture of belonging We’re all in the powerful business of distinction What do King Charles III and Ozzy Osborne have in common? Hambley added: “The global event space has been transformed over the past few years.

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Marketing Global Events Consulting Events 97

Event Marketer

MAY 9, 2022

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Embrace corporate-wide event strategies.

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Marketing Sustainability Insurance 2023 136

Event Industry News

FEBRUARY 15, 2024

In this episode of the Event Industry News Podcast, host James Dixon is joined by Karen Saragoussi, Founder and Director of TeamTogs. Celebrating their 20th year in November 2023, TeamTogs was founded with the aim of creating merch and apparel specifically for events and brand activations.

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Apparel Global Events 2023 Events 113

Event Industry News

MAY 2, 2023

Meetingselect, the world’s leading meeting management platform and venue marketplace for meetings, events, group bookings, and workspaces, announces the appointment of Jeroen de Hooge as Program Director Global Events. As Events Director, Jeroen will […]

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Global Events Management Venues Events 57

Picatic by Eventbrite

APRIL 20, 2020

Since the beginning of worldwide shelter in place orders due to coronavirus (COVID-19), we’ve admired the global event marketing community’s heart and ingenuity. Whether you promote multi-day festivals, cozy club shows, or yoga workshops, no event has been untouched during this crisis.

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Global Events Event Marketing Marketing Events 307

Bizzabo

MARCH 10, 2020

You are always just trying to figure out how to improve and be better and you put a lot of work into doing this because nothing goes perfectly in events. Alyson Griffin, VP of Global Marketing at Intel. Chardia Christophe-Garcia, Marketing Director at Forbes. Helen Stoddard, Head of Global Events at Twitter. “I

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Marketing Event Marketing Events Global Events 63

Bizzabo

MARCH 25, 2020

Nicola Kastner, Global Head of Event Marketing Strategy at SAP. When I was tasked to change [SAPPHIRE NOW], if I hadn't tapped on the expertise of Johann [Senior VP & Head of Global Events at SAP] and many, many others in the organization, we wouldn't have been successful in getting to where we were today.”.

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Event Marketing Marketing Events Global Events 55

Event Marketer

OCTOBER 11, 2021

These were among the key themes that emerged during the 19 th annual Experiential Marketing Summit, Oct. The show opened with a fireside chat between Soo Young Kim, head of global programs and experiences at YouTube, and Jessica Heasley, group editor and publisher at Event Marketer. Alex Sapiz, VP-Global Events, Cisco.

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Marketing 2021 Global Events Technology 85

Hubilo Blog

APRIL 18, 2019

Let’s hear a version from a renowned event marketing influencer?—? Nick Borelli, who is presently the President/Strategist of Borelli Strategies marketing consulting firm, has been an integral part of the events industry since the age of 14. Nick Borelli. How did Borelli strategies begin? Announcing. Attracting.

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Event Marketing Marketing Social Media Trade Shows 83

Maritz Global Events

NOVEMBER 21, 2019

Post authored by Jeff Fugate, CASE, Senior Vice President, Sales and Marketing. As an event manager, you work with a lot of moving pieces and parts as you bring your event marketing strategy to life. That left no time to review the results of recent marketing campaigns, activate new plans, or react to new opportunities.

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Event Marketing Marketing Tech Consulting 45

Event Industry News

FEBRUARY 26, 2024

Foresight Group, the leading listed private equity and sustainable infrastructure investor, is backing growth at Live Group, an established and respected live event management company, with £2.8 million VCT funding to support its development of audience engagement technology.

Event Management 57

Event Management Global Events Management Sustainability 57

Maritz Global Events

MAY 2, 2019

There’s big news for event marketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach. Better yet, they tee up tremendous opportunities to extend the event value runway. 5 Reasons Why Podcasting is a Smart Move for Event Marketers.

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Event Marketing Marketing 2007 Speakers 45

Event Industry News

DECEMBER 7, 2022

James C Morris joined full-service event and experiential marketing agency Impact XM, where he is now VP client service, at the beginning of 2018 – bringing nearly 12 years of industry experience at Atlantic Exhibits with him. Have things bounced back as predicted and what the driving factors are if so.

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Global Events 2018 2021 Travel 62

Bizzabo

JANUARY 7, 2019

This month we spoke with Aleksandra Panyukhina—Head of Event Marketing at SEMrush—about unifying a global events brand, leveraging events for every step of the funnel and tracking event ROI. Germany, Italy, India, Australia, the UK, the US—in 2018 SEMrush held 35 events across five continents.

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Global Events Trade Shows Marketing Events 53

Event Marketer

JULY 26, 2021

Storytelling has always been the beating heart of experiential marketing. The most memorable events immerse attendees into a story, make them part of the story and send attendees home feeling like they have a better understanding of the story the brand is trying to tell. Mark Henneberger , Vice President of Events Solutions at Walmart.

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Event Marketer

FEBRUARY 22, 2024

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Corporate travel policies may start including air emissions tracking.

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2024 Travel Trade Shows 2023 110

PCMA Convene

JULY 19, 2017

David Peckinpaugh, CMP, CIS, president of Maritz Global Events, uses journey maps to help personalize the attendee experience. Some options will be appealing to first-time attendees, but seasoned attendees might opt for an entirely different set of breakout sessions based on their own set of criteria.

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Event Marketing Marketing Global Events Events 49

Event Industry News

SEPTEMBER 16, 2021

Based in Boston, Massachusetts, Devin Cleary is the VP of global events at award-winning digital platform Bizzabo – multiple-winner of the Event Tech Awards ’ coveted People’s Choice gong. Cleary also looks at in-person sponsorships and how the event marketing landscape has changed over the longer term – from 2010 on.

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2010 B2B Sponsorships Event Tech 130

Exhibitor Magazine

NOVEMBER 21, 2023

DULUTH, GA � Nth Degree, a leading full-service global event marketing and labor management company, today announced the appointment of Russell Greenw.

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Global Events Event Marketing Marketing Management 52

Event Marketer

JANUARY 16, 2024

Stacey Gromlich, Senior Director-Audience Engagement and Global Events, Siemens Designing a brand experience that influences and inspires has always been a passion for Stacey Gromlich, senior director-audience engagement and global events at Siemens Digital Industries Software. Send us a note.

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Trade Shows 2024 Global Events Event Marketing 90

Event Industry News

MARCH 6, 2024

Impact XM, a renowned global event and experiential marketing agency, proudly announces the advancement of James C. Morris to Executive Vice President of Growth.

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Global Events Marketing Events Event Design 67

Event Marketer

FEBRUARY 2, 2024

Starting as an event coordinator in the health care sector, Sara Gorlick discovered an unexpected passion for planning events and conferences. Now, almost 20 years later, Gorlick is vp-events at Rakuten, where she has worked for 14 years.

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Event Apps Global Events Tech Conference 93

Event Marketer

MARCH 27, 2024

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. BlueHive Exhibits hired industry vet and former senior event head at Chrysler and Pfizer Don Schmid as account director for its in-house healthcare division, BlueMed. Submit your news here.

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2027 Healthcare Trade Shows Entertainment 52

MeetingsNet

APRIL 12, 2024

Lesson 2: Managing an Institutional Events Program Rachel Andrews, head of global events for Cvent, presented planners with the framework of her organization’s 30-person events division that coordinates more than 700 large, mid-sized, and small in-person and online meetings each year. Everyone has help along the way.

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Meetings Trade Shows Education Travel 105

Event Marketer

JANUARY 19, 2024

Our motto is that technology transforms the everyday for everyone,” says Stacey Gromlich, senior director-audience engagement and global events at Siemens. “We Photo Credits: Freeman The post CES 2024 Coverage: How Siemens Builds Stories into its Exhibits appeared first on Event Marketer.

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2024 Technology Global Events Tech 105

Event Marketer

APRIL 17, 2024

John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. We’ve been evolving the Miami Open [activations] over the years,” says John Lynch, trade marketing manager at Lacoste North America. Agency: Factory 360.

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Sponsorships Apparel Retail Fashion 96

Eventscase Blog

MARCH 6, 2024

She highlighted the benefits of AI tools and invited attendees to formulate and direct their questions at a later time––after she interviewed Fátima Barbero, VP of Event Managers Association (EMA) in Spain and Head of Global Events at Forto.

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Event Management Management Education Global Events 98

Event Industry News

JULY 22, 2022

Brand + experience + marketing firm DAHLIA+Agency announced the start dates for an educational course for event technology companies. Launch Shift Go provides event technology firms with a foundational understanding of the U.S. The global events market is a huge opportunity for any event tech company.

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Event Technology Technology Event Tech Tech 70

Eventbrite UK

MAY 4, 2020

Since the beginning of worldwide shelter in place orders due to coronavirus (COVID-19), we’ve admired the global event marketing community’s heart and ingenuity. Whether you promote multi-day festivals, cosy club shows, or yoga workshops, no event has been untouched during this crisis.

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Global Events Event Marketing Marketing Events 78

Exhibitor Magazine

SEPTEMBER 28, 2021

ATLANTA, GA  Nth Degree, a leading full-service global event marketing and trade show management company, announced the appointment of Greg Rayburn.

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Trade Shows Global Events Event Marketing Marketing 75

Event Industry News

OCTOBER 12, 2023

On the 7th of November, emc3 is set to host a captivating new edition of their highly regarded Reimagine event series. The London event will focus on […]

Global Events 67

Global Events Sustainability Speakers Technology 67

Event Marketer

AUGUST 21, 2023

Jessica Blake, Senior Director-Global Events, Confluent Creating an event for the industry, as opposed to only your customers, is a power move that requires a nuanced approach. The post Podcast: Launch Stories—Creating an Event for an Industry appeared first on Event Marketer.

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Conference Planning Global Events Events Conference 79

Evvnt

OCTOBER 9, 2021

Are you running an event and want more people to know about it? Then look no further as Newsquest have teamed up with Evvnt to showcase your local events. Evvnt is a global events marketing platform which enables promoters to market their event on Newsquest websites and in the newspapers alongside a range of affordable […].

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Global Events Event Marketing Marketing Events 52

Event Industry News

JUNE 1, 2022

Cvent (Nasdaq: CVT), a market-leading meetings, events, travel and hospitality technology provider, is one of several key industry leaders supporting and helping fund the beta version of the sustainability web app: SAM , which was recently launched by In-House Corporate Events (ICE).

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Sustainability 2030 Trade Shows Travel 93

Event Industry News

FEBRUARY 22, 2023

Hubilo Technologies Inc, a leading global event technology company, has acquired fielddrive BVBA as a strategic acquisition, which unites two global leading event technology companies.

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Event Technology Global Events Technology Marketing 62

Event Industry News

NOVEMBER 4, 2019

Global event industry PPC specialist firm, Tag Digital , has been announced as the first ever sponsor of Event Tech Live’s (ETL) new MarTech Stage. The stage has been introduced to provide a dedicated area for speakers and panellists to discuss the technology used for event marketing.

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Event Tech Tech 2019 Banking 68

Event Marketer

JUNE 20, 2023

CORE CAPABILITIES: ProGlobalEvents is a full-service experiential marketing agency providing live, hybrid and digital experiences to leading brands. XtendLive is our immersive 3D digital platform that provides an unmatched impromptu networking capability.

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2023 Global Events Conference Marketing 52