Event Marketer

JUNE 14, 2021

Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels. The approach has typically involved a reward of some kind.

Event Marketing 141

Event Marketing Marketing Food and Beverage Travel 141

Event Industry News

FEBRUARY 26, 2024

Foresight Group, the leading listed private equity and sustainable infrastructure investor, is backing growth at Live Group, an established and respected live event management company, with £2.8 million VCT funding to support its development of audience engagement technology.

Event Management 58

Event Management Global Events Management Sustainability 58

Prestige Events Magazine

OCTOBER 6, 2023

Award-winning global events agency, emc3, hosted an intimate dining experience for marketing and events professionals at Zuma Boston, located in the Back Bay neighbourhood of the city in September to celebrate the launch of their new online community.

Marketing 59

Marketing Event Marketing 2022 Global Events 59

Picatic by Eventbrite

APRIL 20, 2020

Since the beginning of worldwide shelter in place orders due to coronavirus (COVID-19), we’ve admired the global event marketing community’s heart and ingenuity. Whether you promote multi-day festivals, cozy club shows, or yoga workshops, no event has been untouched during this crisis.

Global Events 307

Global Events Event Marketing Marketing Events 307

Bizzabo

JANUARY 7, 2019

Each month we interview an events professional who is breaking the mold. This month we spoke with Aleksandra Panyukhina—Head of Event Marketing at SEMrush—about unifying a global events brand, leveraging events for every step of the funnel and tracking event ROI. Creating a unified event brand.

Global Events 53

Global Events Trade Shows Marketing Events 53

Event Industry News

DECEMBER 7, 2022

James C Morris joined full-service event and experiential marketing agency Impact XM, where he is now VP client service, at the beginning of 2018 – bringing nearly 12 years of industry experience at Atlantic Exhibits with him. Have things bounced back as predicted and what the driving factors are if so.

Global Events 63

Global Events 2018 2021 Travel 63

Bizzabo

MARCH 10, 2020

Helen Stoddard, Head of Global Events at Twitter. “I “There’s always going to be more to do.because of that, it’s not about staying late and coming in early. The work is going to still be there and there’s always going to be more work because there are always areas to improve.”. I would say, ‘Relax.'

Marketing 63

Marketing Event Marketing Events Global Events 63

Bizzabo

MARCH 25, 2020

Nicola Kastner, Global Head of Event Marketing Strategy at SAP. When I was tasked to change [SAPPHIRE NOW], if I hadn't tapped on the expertise of Johann [Senior VP & Head of Global Events at SAP] and many, many others in the organization, we wouldn't have been successful in getting to where we were today.”.

Event Marketing 55

Event Marketing Marketing Events Global Events 55

Hubilo Blog

APRIL 18, 2019

Interacting with the event industry influencers, knowing how they have developed and managed to achieve success and how the industry has changed in the past few decades. Let’s hear a version from a renowned event marketing influencer?—? My clients and friends at Maritz Global Events have identified 8 phases of a live event.

Event Marketing 83

Event Marketing Marketing Social Media Trade Shows 83

Event Marketer

FEBRUARY 22, 2024

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Corporate travel policies may start including air emissions tracking.

2024 113

2024 Travel Trade Shows 2023 113

Exhibitor Magazine

NOVEMBER 21, 2023

DULUTH, GA � Nth Degree, a leading full-service global event marketing and labor management company, today announced the appointment of Russell Greenw.

Global Events 52

Global Events Event Marketing Marketing Management 52

Event Marketer

JANUARY 16, 2024

Stacey Gromlich, Senior Director-Audience Engagement and Global Events, Siemens Designing a brand experience that influences and inspires has always been a passion for Stacey Gromlich, senior director-audience engagement and global events at Siemens Digital Industries Software. Send us a note.

Trade Shows 93

Trade Shows 2024 Global Events Event Marketing 93

Maritz Global Events

NOVEMBER 21, 2019

Post authored by Jeff Fugate, CASE, Senior Vice President, Sales and Marketing. As an event manager, you work with a lot of moving pieces and parts as you bring your event marketing strategy to life. So what’s the secret to this event marketing strategy? Director, Marketing, Taffy Event Strategies.

Event Marketing 45

Event Marketing Marketing Tech Consulting 45

Event Industry News

OCTOBER 12, 2023

On the 7th of November, emc3 is set to host a captivating new edition of their highly regarded Reimagine event series. The London event will focus on […]

Global Events 68

Global Events Sustainability Speakers Technology 68

Event Marketer

FEBRUARY 2, 2024

Starting as an event coordinator in the health care sector, Sara Gorlick discovered an unexpected passion for planning events and conferences. Now, almost 20 years later, Gorlick is vp-events at Rakuten, where she has worked for 14 years.

Event Apps 96

Event Apps Global Events Tech Conference 96

Maritz Global Events

MAY 2, 2019

There’s big news for event marketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach. Better yet, they tee up tremendous opportunities to extend the event value runway. 5 Reasons Why Podcasting is a Smart Move for Event Marketers.

Event Marketing 45

Event Marketing Marketing 2007 Speakers 45

Prestige Events Magazine

MAY 23, 2023

These exact same questions were put to an invited audience at The Hoxton, Holborn, earlier this month, when event and marcomms specialists gathered for an exclusive insights event hosted by Strata, the award-winning brand experience agency. Hambley added: “The global event space has been transformed over the past few years.

Marketing 97

Marketing Global Events Consulting Events 97

Event Industry News

SEPTEMBER 16, 2021

Based in Boston, Massachusetts, Devin Cleary is the VP of global events at award-winning digital platform Bizzabo – multiple-winner of the Event Tech Awards ’ coveted People’s Choice gong. Cleary also looks at in-person sponsorships and how the event marketing landscape has changed over the longer term – from 2010 on.

2010 130

2010 B2B Sponsorships Event Tech 130

PCMA Convene

JULY 19, 2017

David Peckinpaugh, CMP, CIS, president of Maritz Global Events, uses journey maps to help personalize the attendee experience. Some options will be appealing to first-time attendees, but seasoned attendees might opt for an entirely different set of breakout sessions based on their own set of criteria.

Event Marketing 49

Event Marketing Marketing Global Events Events 49

Event Marketer

MARCH 27, 2024

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. BlueHive Exhibits hired industry vet and former senior event head at Chrysler and Pfizer Don Schmid as account director for its in-house healthcare division, BlueMed. Submit your news here.

2027 52

2027 Healthcare Trade Shows Entertainment 52

Event Marketer

JANUARY 19, 2024

Our motto is that technology transforms the everyday for everyone,” says Stacey Gromlich, senior director-audience engagement and global events at Siemens. “We Photo Credits: Freeman The post CES 2024 Coverage: How Siemens Builds Stories into its Exhibits appeared first on Event Marketer.

2024 107

2024 Technology Global Events Tech 107

MeetingsNet

APRIL 12, 2024

Lesson 2: Managing an Institutional Events Program Rachel Andrews, head of global events for Cvent, presented planners with the framework of her organization’s 30-person events division that coordinates more than 700 large, mid-sized, and small in-person and online meetings each year. Everyone has help along the way.

Meetings 103

Meetings Trade Shows Education Travel 103

Event Industry News

OCTOBER 2, 2023

Organisers Event Industry News (EIN) are excited to announce that they have partnered with global trade show and event company Global Event Specialists (GES) EMEA.

Sustainability 68

Sustainability Event Tech Trade Shows Tech 68

Event Industry News

MARCH 6, 2024

Impact XM, a renowned global event and experiential marketing agency, proudly announces the advancement of James C. Morris to Executive Vice President of Growth.

Global Events 68

Global Events Marketing Events Event Design 68

Event Industry News

MARCH 18, 2024

The Event Industry Council has recognized Johnny’s invaluable contributions since 2020 and his new leadership role is set to amplify Johnny’s impact on the global events industry. Johnny’s enthusiasm for driving the events industry towards greater […]

2020 63

2020 Global Events Management Events 63

Event Industry News

APRIL 10, 2024

Event lifecycle measurement specialist, Event Footprints, has celebrated a spectacular first year of trading, securing major partnerships with global event technology companies and a raft of leading experiential agencies and brands, all of which are seeking clarity of ROI measurement for their events.

Consulting 49

Consulting Global Events Event Technology Technology 49

Eventbrite UK

MAY 4, 2020

Since the beginning of worldwide shelter in place orders due to coronavirus (COVID-19), we’ve admired the global event marketing community’s heart and ingenuity. Whether you promote multi-day festivals, cosy club shows, or yoga workshops, no event has been untouched during this crisis.

Global Events 78

Global Events Event Marketing Marketing Events 78

Exhibitor Magazine

SEPTEMBER 28, 2021

ATLANTA, GA  Nth Degree, a leading full-service global event marketing and trade show management company, announced the appointment of Greg Rayburn.

Trade Shows 59

Trade Shows Global Events Event Marketing Marketing 59

Event Marketer

AUGUST 21, 2023

Jessica Blake, Senior Director-Global Events, Confluent Creating an event for the industry, as opposed to only your customers, is a power move that requires a nuanced approach. The post Podcast: Launch Stories—Creating an Event for an Industry appeared first on Event Marketer.

Conference Planning 82

Conference Planning Global Events Events Conference 82

Event Industry News

MARCH 13, 2024

The Meetings Show 2024 has opened registration for its Hosted Buyer Programme and is inviting event planners from the UK and Europe to apply.

2024 58

2024 Meetings Global Events Events 58

Event Industry News

JANUARY 4, 2024

Meet Blackpool has announced it has become a member of three key industry associations: the Association of British Professional Conference Organisers (ABPCO), beam and the Tourism Management Institute (TMI), further cementing the town’s dedication to the global events and tourism sectors.

Tourism 68

Tourism Management Meetings Global Events 68

Glow Global Events

JUNE 21, 2022

Summer events can be just as fun as the rest, but they too require a mix of planning, creativity, and attention to safety. Let us help organize your event. The post Throw An Outdoor (Or Virtual) Summer Celebration That Delights Attendees appeared first on Glow Global Events. UP NEXT FOR GLOW. New Season, New Faces.

Global Events 52

Global Events Social Media 2022 2020 52

Event Industry News

JANUARY 17, 2023

Vicky Cruse (Senior Event Producer), Lucy Russell (Event Producer) and Cathryn Rigby (Accounts & HR Manager) have all joined the thriving Warrington based start-up. Vicky boasts a 10-year events background, most recently delivering global events in Singapore, Dubai, New York, and London.

2023 110

2023 Global Events Event Management Management 110

Event Marketer

OCTOBER 11, 2021

The “family reunion,” in-person for the first time since the 2019 event, offered education, discussion forums, networking experiences, a Hall of Ideas featuring solutions providers and the 2021 combined Ex Awards + Experience Design & Technology Awards ceremony. Alex Sapiz, VP-Global Events, Cisco. Start something new.

Marketing 88

Marketing 2021 Global Events Technology 88

Eventscase Blog

MARCH 6, 2024

She highlighted the benefits of AI tools and invited attendees to formulate and direct their questions at a later time––after she interviewed Fátima Barbero, VP of Event Managers Association (EMA) in Spain and Head of Global Events at Forto.

Event Management 98

Event Management Management Education Global Events 98

Event Industry News

JULY 22, 2022

The global events market is a huge opportunity for any event tech company. However, growing quickly in the right direction can be costly if not done correctly,” explained Adam Parry, co-founder of Event Tech Live.

Event Technology 71

Event Technology Technology Event Tech Tech 71

Evvnt

OCTOBER 9, 2021

Are you running an event and want more people to know about it? Then look no further as Newsquest have teamed up with Evvnt to showcase your local events. Evvnt is a global events marketing platform which enables promoters to market their event on Newsquest websites and in the newspapers alongside a range of affordable […].

Global Events 52

Global Events Event Marketing Marketing Events 52