Endless Events

JUNE 22, 2018

Running out of trade show ideas for improving your B2B events? If you want to see your trade show attendance and exhibitor count to grow, you need to focus on the experience of the show. Of course, your event has to run smoothly so as not to distract attendees from why they are in the trade show in the first place.

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PCMA Convene

FEBRUARY 1, 2021

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. It’s up to trade-show organizers to keep that spark alive.

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Plan Your Meetings

OCTOBER 1, 2018

We settled on two events that charged no registration fee for attendees, thinking we’d save much of our meagre marketing budget by walking the trade show floor and handing out literature about our company. RELATED STORY: 8 top tips: Land quality leads at trade shows. Some were veteran suitcasers.

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PCMA Convene

FEBRUARY 19, 2021

SISO (Society of Independent Show Organizers) and UFI, the Global Association of the Exhibition Industry, released a case study to share the challenges faced by Emerald in producing Surf Expo in early January in Orlando. When Surf Expo — the first major B2B trade show in the U.S. Marketing an in-Person Event During COVID.

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Event Marketer

DECEMBER 12, 2023

Sabrina Gonzales, Director of Events, Shutterstock A well-rounded perspective on the marketing and sales cycles of brands gives Sabrina Gonzales the leading edge as director of events for Shutterstock, a provider for stock images, audio and video. Event Marketer: Let’s start with a trade show industry trend that has your attention.

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Ins'Tent

JANUARY 13, 2020

Trade shows! . We’ve gathered the top expos in the country from all fields, so get your calendar out and get ready to start planning your trade show calendar. . With over 2,300 vendors, 23,000 individual retailers, and 9,400 retail stores, if jewelry is your market, you definitely want to be a part of this.

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Event Industry News

JULY 10, 2018

This UK’s largest outdoor trade show (OTS) took place at EventCity for the first time from 3-5 July this year. The event was opened in spectacular style when world-renowned British Army parachute team, The Red Devils, parachuted into the EventCity car park to mark the show’s opening on Tuesday, 3 July. .

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Event Marketer

APRIL 29, 2021

As the number of Americans vaccinated for COVID-19 increases and the country begins to reopen businesses, more marketers are beginning to consider producing live, in-person events again. Below are resources to help marketers implement effective, safe and productive in-person events going forward. 1) CDC Readiness and Planning Tool.

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e2m.live

NOVEMBER 2, 2020

This aspect is particularly true while hosting a virtual expo or virtual trade shows. 8 Must-Haves for a Virtual Trade Show Platform. Between your virtual event and event marketing, event enrolment is the pathway. Event Registration Automation. Registration article (levels of access, VIP tickets).

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Event Marketer

MAY 20, 2024

It wasn’t until Keri Ibbitson took what she thought was a step back early in her career did she discover everything that marketing is in the corporate world, and the impact of trade shows and events on a brand’s overall success. Event Marketer: What trade show industry trends have your attention?

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Event Marketer

MARCH 18, 2024

Along our journey through the trade show floor, we spotted some big brand names with tech-driven exhibits and some smaller booth footprints with noteworthy, original ideas. The flashing cups are always such a hit that the Service Express team brings them to every trade show.

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PCMA Convene

MARCH 17, 2021

Erica Gifford , Marketing Project Specialist at APITech had to make that transition with developing over 50 digital courses using what she learned in the DES Course. I’m currently the marketing project specialist for APITech. Before the pandemic, we would exhibit at trade shows. Here is her story.

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PCMA Convene

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Only one in 10 plan to cut back on the number of physical events they will hold.

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GEVME

APRIL 23, 2019

Every event planner should know how to market an event planning business. For many small things and important details that accompany the organisation of an event, special attention must be paid to marketing and advertising. You are working in a highly competitive market and need to stay abreast of all the newest event trends.

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Event Marketer

DECEMBER 12, 2023

Sabrina Gonzales, Director of Events, Shutterstock A well-rounded perspective on the marketing and sales cycles of brands gives Sabrina Gonzales the leading edge as director of events for Shutterstock, a provider for stock images, audio and video. Event Marketer: Let’s start with a trade show industry trend that has your attention.

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Hubilo Blog

OCTOBER 15, 2021

Develop invitations and market the event. But if it is a corporate event, you need to market the event extensively, especially if the client’s end goal involves an audience outside the organization. Email marketing is essential to keep the attendees informed and give updates regarding the event. Decide the theme.

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Endless Events

DECEMBER 2, 2021

For us, it’s time to do business and reunite in person at one of the biggest and most exciting trade shows in our industry: IMEX! Everyone was looking forward to going to IMEX America 2021, especially since the iconic trade show was canceled last year due to COVID. I thought they did a great job.

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Expo Pass

JANUARY 25, 2023

The Event Planner EXPO offers Speaker Series and Fireside Chats (discussion panels) on the trade show floor. Experiential Marketing Summit. The Experiential Marketing Summit in Las Vegas centers around showcasing out-of-the-box event marketing and branding. IMEX America.

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Event Industry News

MARCH 22, 2021

Two of the most prominent trade show organizers in Europe have today signed an important agreement to activate a series of trade show events in Mexico. Both groups boast a vast and long-standing experience in the international trade show sector with a complementary portfolio of events.

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QC Event School

JULY 14, 2022

As a wedding planner, it’s important to know how to market your business in order to attract potential clients. That’s why today, we’re going to break down the top 10 tips to market your wedding planning business. What Is The Target Market for Wedding Planners?

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Event Marketer

OCTOBER 2, 2023

It’s leading event marketers across the industry to scrutinize swag (one marketer told us recently they instantly rejected an RFP that mentioned the use of plastic disposable tchotchkes). Gone are the days of the stress ball you found on the trade show floor.

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Smart Meetings

APRIL 14, 2022

Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of trade shows will remain virtual. He also shared a new definition of “Leads as a Service,” evolving from Software as a Service (SAAS).

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Endless Events

OCTOBER 7, 2021

Will brought up the fact that Rachel Wimberly wrote an article for Trade Show News Network, titled ‘ Please Stop Asking if Attendance ‘Was Down’ at Shows Running Right Now ‘ He was curious to learn what his co-hosts had to say about that. . You need to now look up-market to high-end enterprise clients.

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Socio Events

JANUARY 26, 2023

Download the case study In-person events Many people prefer to attend a trade show, conference, seminar, or workshop in person. Trade shows Trade show, trade fair, exhibition—all of these are synonyms for the same type of event.

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SpotMe Blog

FEBRUARY 2, 2022

It pays to have a definition of what “best” looks like. Integration exist for CRM, marketing automation systems, and other event registration systems. Founded in 2008, vFairs is a virtual career fairs and virtual trade shows pioneer. The main features include 3D models of the event with trade show booths.

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Event Tech Tech 2022 Trade Shows 130

Core-apps

JANUARY 2, 2019

The definition itself is one click away from the notorious B t Generator. It’s very applicable to the current state of the trade show and conference space, for a few reasons that all event organizers should pay attention to. Let’s just break out the first part of the definition. Click here to make b t: [link] t.html.

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ePly

APRIL 18, 2023

From marketing tips and event planning advice to interviews with top event professionals, these podcasts have got it all. Then you should definitely check out EVENTive Entrepreneurs – Event & Sponsorship Podcast hosted by Sarah Brush. Event Peeps This Podcast, run by Event Marketer, focuses on marketing for events.

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Trade Shows Sponsorships Corporate Events Technology 48

PCMA Convene

APRIL 7, 2021

The Derse whitepaper “The Big Rethink” suggests that hybrid strategies are “the next frontier for event marketers.” The white paper cites Event Marketer’s 2021 Experiential Marketing Forecast report in which 70 percent of brands plan to offer hybrid experiences in 2021.

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Eventscase Blog

JANUARY 17, 2024

Across different areas and sectors, the definition of Artificial Intelligence (AI) varies significantly. However, through AI, it is possible to artificially collect demographic data, gain valuable insights about your target audience and customise marketing strategies according to current trends. No technical skill is required at all.

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GEVME

JUNE 6, 2018

You can call them corporate superheroes or party gurus if you want, but there is really a very simple definition. A corporate event planner career is definitely one that will bring you financial prosperity if you work hard enough. Certified Trade Show Marketer (CTSM). Who is a corporate event planner?

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MeetingsNet

MAY 16, 2023

Things to Watch Out For When it comes to using fragrance at events, subtlety definitely matters. In contrast to aldehydes, Goodyear says that lavender is a natural choice to relax people’s minds in break areas, meditation spaces, or lactation rooms.

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Food and Beverage Trade Shows 2022 Education 97

PCMA Convene

JANUARY 9, 2020

When they convene in Providence, Rhode Island, May 3–6, 2020, they won’t be able to find the usual exhibit hall at the Providence Convention Center — not for lack of signage but because the event’s overhauled trade- show floor bears little resemblance to its previous versio. There is definitely a big learning curve here,” she said.

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Trade Shows 2020 Food and Beverage Education 98

Smart Meetings

MARCH 24, 2023

market,” she says. Guest speakers from top industry organizations, including Tyson Foods, Aria Resort & Casino and MGM Resorts International will be hosting sessions during this year’s show. These trends will definitely continue to influence the food and beverage industry.”

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2023 Food and Beverage Trade Shows Retail 52

Eventscase Blog

FEBRUARY 29, 2024

By definition, ticket scalping is the act of purchasing tickets to an event with the primary intention of reselling them at a higher price. This approach not only verifies the identity of attendees but also includes a ticket personalisation process, making it almost impossible for tickets to be sold on the black market.

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Trade Shows Technology Financial Events 100

Endless Events

FEBRUARY 11, 2022

Most event platforms on the market offer both in-person as well as virtual event gamification solutions. Today, we’ll explore the definition of gamification, why you should add it to your event strategy, and how to best implement it based on various event goals. Let’s dive right in! What Is Event Gamification?

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Eventscase Blog

APRIL 5, 2024

This not only enhances the visibility of the event but also contributes to the content marketing strategy of the organising brand or company. This technological breakthrough not only adds aesthetic value to productions but also opens up new possibilities in event marketing by capturing the attention of audiences in innovative ways.

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Social Media Sports Trade Shows Technology 59

Endless Events

NOVEMBER 2, 2021

For almost 20 years, Deanna has worked on fundraisers, conferences, trade shows, and other events ranging in size from 10 to 20,000 attendees. Deanna is a truly holistic event professional ; she’s done everything from conferences to trade shows. Creating an ideal attendee experience is almost second nature to her.

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