Socio Events

FEBRUARY 21, 2023

However, with the right virtual event marketing strategy, you can increase your chances of success. The key to a successful online event is getting the word out to your target audience, which can be a challenge. Three words: Virtual event marketing. What is virtual event marketing? So, what do you do?

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Event Marketing 2023 Marketing Social Media 52

Endless Events

JUNE 22, 2018

Running out of trade show ideas for improving your B2B events? If you want to see your trade show attendance and exhibitor count to grow, you need to focus on the experience of the show. And if you want to run an event this way, use our free event planning checklist to get started!

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Trade Shows Social Media Wireless Travel 87

Event Marketer

DECEMBER 12, 2023

Sabrina Gonzales, Director of Events, Shutterstock A well-rounded perspective on the marketing and sales cycles of brands gives Sabrina Gonzales the leading edge as director of events for Shutterstock, a provider for stock images, audio and video. At Shutterstock, she oversees the execution of all the brand’s events in the U.S.

Trade Shows 107

Trade Shows 2024 2023 Marketing 107

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

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Event Marketing 2019 Marketing Social Media 97

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Event Marketer

MAY 20, 2024

It wasn’t until Keri Ibbitson took what she thought was a step back early in her career did she discover everything that marketing is in the corporate world, and the impact of trade shows and events on a brand’s overall success. Event Marketer: What trade show industry trends have your attention?

Trade Shows 84

Trade Shows Healthcare Sustainability Sponsorships 84

Nunify

NOVEMBER 3, 2021

Event marketing is the latest social media and online marketing tool which is making quite a buzz in the corporate world. A report by Forrester suggests that 35% of US-based B2B marketing decision makers rank event marketing as one of the top four most effective tools for generating demand. Let’s find out.

Event Marketing 52

Event Marketing Marketing Social Media Trade Shows 52

e2m.live

NOVEMBER 2, 2020

In the case of a virtual event, its success depends directly on the levels of participation just like a conventional in-person event. This aspect is particularly true while hosting a virtual expo or virtual trade shows. 8 Must-Haves for a Virtual Trade Show Platform. Event Registration Automation.

Trade Shows 52

Trade Shows Social Media Marketing Technology 52

Socio Events

OCTOBER 11, 2022

Ironically, this transition helped event organizers realize the potential that online formats have in the event planning industry. Propelled by these possibilities, the global events market is expected to surpass $2 trillion by 2028, according to Verified Market Research. Budgeting for the event.

Event Planning 52

Event Planning 2022 2028 Speakers 52

Event Marketer

MARCH 18, 2024

Along our journey through the trade show floor, we spotted some big brand names with tech-driven exhibits and some smaller booth footprints with noteworthy, original ideas. The flashing cups are always such a hit that the Service Express team brings them to every trade show.

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Trade Shows Tech Speakers Consulting 105

Endless Events

OCTOBER 2, 2019

Can we get an event marketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. And it’s a fundamental part of your job as an event professional as well. We’re here today to help you navigate the uncertain waters of marketing. Maybe once a day.

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Event Marketing Marketing Social Media Events 83

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks.

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Marketing Sports Hospitality Tourism 85

Boomset

OCTOBER 22, 2018

Hello, trade shows, exhibitions, and live events!) According to the report, most marketers (31%) believe that events are the single-most effective marketing channel. Most people are struggling to organize successful event planning on a budget without spending a lot of money. Why is that so?

Event Marketing 48

Event Marketing Marketing Social Media Trade Shows 48

Event Marketer

DECEMBER 12, 2023

Sabrina Gonzales, Director of Events, Shutterstock A well-rounded perspective on the marketing and sales cycles of brands gives Sabrina Gonzales the leading edge as director of events for Shutterstock, a provider for stock images, audio and video. At Shutterstock, she oversees the execution of all the brand’s events in the U.S.

Trade Shows 52

Trade Shows 2024 2023 Marketing 52

GEVME

APRIL 23, 2019

Every event planner should know how to market an event planning business. For many small things and important details that accompany the organisation of an event, special attention must be paid to marketing and advertising. As you continue to develop your event business, you may face various challenges.

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Event Planning Marketing Advertising Social Media 136

Event Marketer

OCTOBER 2, 2023

Your monthly event sustainability update T he Advertising Specialty Institute found in its 2019 Global Ad Impressions Study that consumers hold on to a typical promotional item for, on average, one year and 23 percent of products are thrown away. Gone are the days of the stress ball you found on the trade show floor.

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Sustainability 2013 Trade Shows Advertising 102

Expo Pass

JANUARY 25, 2023

The Event Planner EXPO offers Speaker Series and Fireside Chats (discussion panels) on the trade show floor. The Event Planner EXPO will take place on October 10-12, 2023 in NYC. Experiential Marketing Summit. The Experiential Marketing Summit will take place on May 9-11, 2023 at Caesar’s Palace, NV.

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2023 Event Planning Conference Trade Shows 136

Smart Meetings

APRIL 14, 2022

Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of trade shows will remain virtual. Plus visitors and speakers want a different way to engage with the event.”.

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Trade Shows Tech Event Tech 2022 98

PCMA Convene

APRIL 7, 2021

The Derse whitepaper “The Big Rethink” suggests that hybrid strategies are “the next frontier for event marketers.” The white paper cites Event Marketer’s 2021 Experiential Marketing Forecast report in which 70 percent of brands plan to offer hybrid experiences in 2021.

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Trade Shows 2021 Event Marketing Events 102

ePly

APRIL 18, 2023

If you are an event professional, chances are you’re always looking for new ways to stay in the know. One way to do this is by listening to podcasts on the event industry.  From marketing tips and event planning advice to interviews with top event professionals, these podcasts have got it all.

Trade Shows 48

Trade Shows Sponsorships Corporate Events Technology 48

Bizzabo

MAY 31, 2018

Learn how to use events as a part of your multi-touch marketing strategy. These conditions, coupled with advancing technology, have given rise to multi-touch marketing which aims to capture the consumer through a multitude of channels. A channel that is often underused within multi-touch strategies is event marketing.

Marketing 50

Marketing Trade Shows Education Event Marketing 50

Socio Events

JANUARY 26, 2023

How to reimagine successful in-person events Discover how the American Med Spa Association paved the way for a new era of in-person events that prioritizes safety, engagement, and immersive brand experiences. Download the case study In-person events Many people prefer to attend a trade show, conference, seminar, or workshop in person.

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Trade Shows Event Apps Conference Events 96

Hubilo Blog

AUGUST 24, 2020

Mushrooming ecosystems of virtual events and virtual trade shows have paved ways for advanced branding opportunities. From event organizers to attendees and now exhibitors & event marketers, everybody seems to be acing this game. Exhibitor Central on Hubilo online trade show platform.

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Trade Shows Social Media Marketing Management 94

Endless Events

FEBRUARY 11, 2022

It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! Most event platforms on the market offer both in-person as well as virtual event gamification solutions.

Social Media 127

Social Media Events Trade Shows 2016 127

Eventscase Blog

APRIL 5, 2024

Recorded sessions, highlights and interviews can be shared on social media, extending the reach of the event to a global audience and increasing its shelf life well beyond the event date. This not only enhances the visibility of the event but also contributes to the content marketing strategy of the organising brand or company.

Social Media 59

Social Media Sports Trade Shows Technology 59

PCMA Convene

AUGUST 8, 2017

Last month, Convene and event marketing agency Marketing Design Group (MDG) collaborated on an exclusive Periscope livestream at Transform USA ‘s inaugural event in Washington, D.C. . Convene caught up with Innis afterwards to talk about her takeaways from the livestream, and to ask for her advice to planners.

Social Media 83

Social Media Advertising Trade Shows Marketing 83

Eventmobi

JULY 19, 2022

Pri-Med Canada is the flagship conference and trade show of Diversified Communications ULC; the Canadian division of global media company, Diversified Communications. Laine Vella is the Event Manager for Pri-Med Canada. Event registration opened four months in advance of the live event. The Person Behind the Magic.

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Event Apps Healthcare Speakers Conference 195

Event Marketer

JANUARY 3, 2023

Event marketers are between a rock and a hard place—perhaps, marble and cement. As the world grapples with inflation, supply chain shortages, shipping delays and staffing issues—not to mention, fears of a recession—in-person events are thriving again. Some say it’s a renaissance for the brand experience.

Trade Shows 69

Trade Shows 2022 Sustainability Fashion 69

PCMA Convene

APRIL 5, 2021

Technically, it’s a single event that serves both in-person and virtual audiences. Just how hybrid should I make my event? If your physical trade show is heavily reliant on demonstrations, sensory buying, or a face-to-face sales process, will it make sense to try and replicate it virtually? What is hybrid, exactly?

Trade Shows 98

Trade Shows Education Travel 2021 98

GEVME

NOVEMBER 10, 2020

Admittedly, it may end up being more expensive than virtual-only events, but it will definitely be more affordable than large scale physical events. Upskill your hybrid event manager . The new-age event manager needs to be, as the dictum goes, ‘a jack of all trades’. Enable borderless flow of content.

Social Media 156

Social Media Events Speakers Technology 156

Socio Events

NOVEMBER 28, 2022

When people say “live event” in the corporate world, they almost always mean an event that takes place in person. This can be confusing because, by definition, the word “live” describes something that’s happening in real-time. Event factors to keep in mind. What is the ideal engagement strategy for this event?

Trade Shows 98

Trade Shows Speakers Technology Events 98

Endless Events

AUGUST 24, 2020

“But I think as we’re moving forward, we’re seeing 3D trade show platforms where you can have a virtual version of your stand and things like that. Which is getting slightly closer to what we’re used to in terms of a physical trade show.

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Trade Shows Event Tech Tech Events 128

GEVME

JUNE 4, 2019

Given an event sponsorship proposal and the propensity of consumers to associate sponsors with the event they promote, it is important for companies to select events that are appropriate for their brand, product, or corporate image. What do sponsors expect from the events? What to offer to your sponsors?

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Smart Meetings

JULY 21, 2022

Read more about mergers and acquisitions in the event tech world. There’s definitely going to be more M&A,” opined Smart Meetings event tech correspondent Brandt Krueger. “We In a down market, if you have cash, you can lean in and start acquiring more.”. The total number of events is also on the incline. “We

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Meetings Event Tech Tech Marketing 98

Bizzabo

OCTOBER 12, 2018

Find amazing event venues, create dazzling event swag, better manage and market your event strategy, and more with theses these 31 websites for event planners. Looking for the best event tools but tired of sifting through seemingly endless options? Event Manager Blog. Source: Event Manager Blog.

Social Media 59

Social Media Trade Shows Event Marketing B2B 59

Hubilo Blog

SEPTEMBER 6, 2018

Forbes — 3 Reasons Why CMOs Should Embrace Experiential Marketing. Experiential marketing is getting wide exposure in the events industry as it depends on the type of experiences consumers and clients get in the events. The Forbes article has precisely laid down 3 definite reasons to embrace the experiential marketing.

Trade Shows 52

Trade Shows Tech 2018 Events 52

Hubilo Blog

AUGUST 16, 2018

Event promotion isn’t just limited to pre-event promotion strategies, nowadays, pre-event, during event and post-event promotion; requires an event organiser’s attention. There are many useful event marketing strategies that prove worth applying post-event. Contact your leads –.

Social Media 82

Social Media Speakers Events Trade Shows 82