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How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences

Event Marketer

A multipronged sponsorship spanning almost a decade has led the luxury sports fashion brand to bank some annual traditions while bringing forward new experiences this year for tennis fanatics under its Le Club Lacoste membership program. Lynch says Lacoste sees the Miami Open as a global event, with the U.S. Agency: Factory 360.

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Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement

Event Marketer

Over the last four decades, the brand has perfected a successful formula for the event held annually in Queens, NY, with core elements that resonate with attendees, including the Chase Lounge, an indoor hospitality area for Chase customers with tournament tickets, and the outdoor Chase Terrace, introduced last year.

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How to Improve your Event Sponsorship Offerings

GEVME

For many event managers, sponsors are a major source of income. They either make your event profitable or allow you to invest more in it. Searching for and finding sponsors for your event is the most important part of what we do. Why is event sponsorship crucial? What do sponsors expect from the events?

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15 Virtual Event Sponsorship Ideas: Get Creative!

Endless Events

Last week, we explained how to deal and package your virtual event sponsorships. And today, we continue, with a second article about virtual event sponsorship ideas. Yes, convincing sponsors to be a part of your virtual event might seem like too daunting of a task. Incorporate Sponsors Into Your Event App.

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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Now, as vaccines continue to roll out and stadiums, arenas and ballparks gradually return to full capacity, brands are looking ahead to what sports sponsorships will look like in a post-pandemic world.

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How going virtual can multiply sponsorship opportunities

Event Industry News

by Gaia Santoro, Head of the Sponsorship Unit, AIM Group International. The rapid move to virtual events has opened new ways to communicate and interact with target audiences and sponsors. As a matter of fact, there is no need to choose between two alternatives: the virtual experience can definitely add value to your next live event.

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How to Create Attractive Sponsorship Packages for Your Online Events

Eventtia

Just when you thought you’d cracked sponsorship for your events, the pandemic comes and suddenly, it’s time to rethink how to move this over to a virtual setting. While the venue, kiosks, and other promotional goodies might be on hold for the time being, many traditional sponsorship offerings remain. Let’s get to it!