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2024 Trends in PR, Events, Crisis, Public Affairs, and Social Media from Castle’s Experts

The Castle Group

Looking Ahead – 2024 Communications Landscape We have turned the page on 2023, and with a few months of 2024 behind us, our public relations , events , crisis communications , public affairs , and social media experts shared their insights on 2024 trends that are here to stay. Here’s what they had to say: 1.

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Risk360: Communications Policy

MeetingsNet

An effective communication plan can help spread information during an emergency, or even shut down an incident before it becomes a crisis, for example, by monitoring social media it is sometimes possible to resolve a situation with a disgruntled attendee before an issue goes viral. Risk-reduction actions for safer events in 2019.

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Work-Life Balance for Wedding Planners 

The Planner's Lounge

This might be a policy that says all communication is through phone and email to avoid a continuous text conversation. For solo planners, consider outsourcing business functions like accounting or social media management to free up time. Delegate Tasks: If you have a team, delegating tasks is necessary.

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Things to Consider When Choosing a Public Affairs Firm

The Castle Group

Gaining public affairs traction requires a firm with political and policy expertise on the ground, backed by targeted and relentless PR execution. And, in choosing a public affairs agency, there’s an ultimate reality check: Has the agency consistently delivered results and made meaningful impacts on public policy?

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17 Common Event Planning Mistakes and How to Avoid Them

Social Tables

Ignoring local policies and regulations Rules and regulations can vary from town to town and city to city. Event planners who fail to research local policies, regulations, and restrictions could end up paying expensive fees for violating policies. Show stakeholders the value of an event.

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Creating Restaurant Event Spaces that Sell

Social Tables

Promoting events on social media will help spread the word. Establish event prices and booking policies Determine event rental costs based on the time of day, week, and year the event takes place. Next, outline your team’s policies and procedures for public and private events. What are your event cancellation policies ?

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How to Prepare for the Next Crisis: Event Insurance Tips

SmartMeetings

Make sure that the policy you purchase will cover cancellations due to Covid-19. Many policies don’t cover event organizers in the event of a cancellation due to a communicable disease. You may also want to look at what customers are saying on Twitter or other social media sites. What exactly is covered by the policy?

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