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SXSW 2023: White Claw’s Marketing VP Talks Activating for Music Fans at the ‘Shore Club’

Event Marketer

But for a brand like White Claw, which was “born out of culture,” according to Kevin Brady, vp-integrated marketing and creative, activating during the music festival portion was a no-brainer (G7 Entertainment Marketing handled). We’re going to be at Kentucky Derby coming up and soon we’ll be at Maid In America.

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The Best of Louisville: Shopping

Connect Your Meetings

Louisville, Kentucky, is recognized as an international destination for festival events—most notably the Kentucky Derby—and conferences like Connect 2019. Butchertown Market The last remaining meatpacker is surrounded by hip new restaurants, breweries, quirky Hi-Five Doughnuts and an ax-throwing bar, Flying Axes.

Apparel 74
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Be One of the First to Meet in Louisville, Kentucky, a City That Always Brings Something Fresh to the Table

Connect Your Meetings

If you haven’t visited Louisville, Kentucky, lately, you might not recognize it. But at the heart of it all is the completely renovated and expanded Kentucky International Convention Center. But at the heart of it all is the completely renovated and expanded Kentucky International Convention Center.

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Nominations Open for 15 Over 50

Connect Your Meetings

These individuals can be planners, sales managers and executives, destination marketing veterans, hoteliers, venue managers, chefs or serve in any other role vital to providing attendees with memorable experiences. 26-28, 2019, in Louisville, Kentucky.

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Smart Moves in San Antonio, Louisville and More

Smart Meetings

Before Choose Chicago, Anderson was regional director of marketing for The Peninsula Hotels. Bennett has been promoted to executive vice president for Louisville Tourism in Kentucky, effective July 1; Bennett was formerly senior vice president of convention development. Doug Bennett, CASE. Ellen LaMaire.

Tourism 98
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How Events Can Make Non-Drinkers Feel Included

EventMB

When bourbon maker Old Forester started offering alcohol-free mint juleps at the Kentucky Derby, it became clear that non-alcoholic beverages had become a thing. And to many event planners, the companies they work for, as well as attendees, that is a good thing. There are plenty of reasons to provide non-alcoholic (NA) alternatives at events.

Fashion 179
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Trend Alert: Conference Crashing

Connect Your Meetings

Who knew conference crashing could be a good thing? are rethinking typical site visits, instead organizing them in conjunction with conferences and events they’re hosting. The post Trend Alert: Conference Crashing appeared first on Connect Association. Cities and venues across the U.S. Photo credit: Bustle.com.