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What to Expect at MPI WEC in Louisville

Smart Meetings

You have heard of craft beer, craft cocktails and even craft stores, but how about craft events? We’ve always understood that we are cooking for chefs when we plan a conference for planners,” said Paul VanDeventer, MPI CEO and president. Producing the event for event experts is a lot of pressure, but we also take pride in that.”

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SXSW 2023: White Claw’s Marketing VP Talks Activating for Music Fans at the ‘Shore Club’

Event Marketer

But for a brand like White Claw, which was “born out of culture,” according to Kevin Brady, vp-integrated marketing and creative, activating during the music festival portion was a no-brainer (G7 Entertainment Marketing handled). We’re going to be at Kentucky Derby coming up and soon we’ll be at Maid In America.

2023 83
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How Events Can Make Non-Drinkers Feel Included

EventMB

When bourbon maker Old Forester started offering alcohol-free mint juleps at the Kentucky Derby, it became clear that non-alcoholic beverages had become a thing. And to many event planners, the companies they work for, as well as attendees, that is a good thing. A spirited alternative.

Fashion 176
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The Best of Louisville: Shopping

Connect Your Meetings

Louisville, Kentucky, is recognized as an international destination for festival events—most notably the Kentucky Derby—and conferences like Connect 2019. Butchertown Market The last remaining meatpacker is surrounded by hip new restaurants, breweries, quirky Hi-Five Doughnuts and an ax-throwing bar, Flying Axes.

Apparel 74
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10 Corporate Event Marketing Ideas

Bizzabo

Get inspired by these 10 corporate event marketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 Event Marketing Benchmarks and Trends , that’s exactly the case. Virtual Reality will be news-worthy Event Marketing.

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Smart Moves in San Antonio, Louisville and More

Smart Meetings

Before Choose Chicago, Anderson was regional director of marketing for The Peninsula Hotels. He’s also owner of and worked as CEO for Big White Dog Events in Washington, D.C. The Westin Riverfront Resort & Spa Avon, Vail Valley , in Colorado named Burks catering sales and events manager. Doug Bennett, CASE. Elizabeth Burks.

Tourism 98
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Nominations Open for 15 Over 50

Connect Your Meetings

We love our young event professionals, but they aren’t the only ones who deserve special recognition. Connect is looking to honor 15 event professionals who have spent their career moving the meetings industry forward. 26-28, 2019, in Louisville, Kentucky. Nominations are due Friday.

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