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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Now, as vaccines continue to roll out and stadiums, arenas and ballparks gradually return to full capacity, brands are looking ahead to what sports sponsorships will look like in a post-pandemic world.

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Barbican partnership with Warehouse wins European Sponsorship Arts and Culture Award

Event Industry News

The Warehouse x Barbican Inside Out campaign has won the 2019 European Sponsorship Arts and Culture Award at the European Sponsorship Association Awards. The campaign was launched in February 2018 as part of ‘Warehouse Curates the City’.

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Tips from the Trenches: 10 (Mostly) Tried and True Exhibitor Booth Ideas 

Eventmobi

In other words, you need to make the most of your company’s presence at every event–which is something planner Alistair Fernandes has quite the knack for, honed over 16 years at events including IMEX America , BCTECHSummit , and DiscoveryX Conference and Trade Show.

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Our most popular articles of 2023: Expo Pass fan favs!

Expo Pass

Attend these stellar conferences in 2024. What better way to start the year than filling out your calendar with event planning conferences for 2024? These conferences range in size, location, and focus, but each is an excellent opportunity to gain new insights, make new friends, and hone your skills.

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Healthcare Events: Ideas for Every Size and Type

Attendease

From large-scale medical conferences to intimate seminars, events enable healthcare event planners to strengthen relationships, generate leads, and position their brands as thought leaders. Don’t underestimate good old-fashioned word-of-mouth! The main point is that cookie-cutter conference formats are not the only option.

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From Storytelling to Fan Engagement, Eight Ways to Use Augmented Reality in Events

Event Marketer

As part of the release of MGA’s Kylie Jenner-inspired Bratz “Fashion Dolls,” the brand is popping up exclusively at U.S. One way the organization did it: Recruiting an Academy Award-nominated costume designer to fashion 1920s-era Army and Navy uniforms, then standing up an AR kiosk that allowed fans to “try on” the 1922 Army or Navy uniform.

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How ‘Marie Claire’ is Transforming its Women’s Summit into a Multi-city Community Platform

Event Marketer

–Sharon Yi, SVP-Brand Solutions, Future plc Four ways the brand evolved its annual Power Trip conference into the always-on Power Play platform A curated group of 100 women kicked off Marie Claire’s reimagined Power Play summit in L.A. approaches its 30 th anniversary this fall.

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