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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Now, as vaccines continue to roll out and stadiums, arenas and ballparks gradually return to full capacity, brands are looking ahead to what sports sponsorships will look like in a post-pandemic world.

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Healthcare Events: Ideas for Every Size and Type

Attendease

Events are a critical channel for healthcare organizations to engage with their key audiences. From large-scale medical conferences to intimate seminars, events enable healthcare event planners to strengthen relationships, generate leads, and position their brands as thought leaders.

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Our most popular articles of 2023: Expo Pass fan favs!

Expo Pass

Attend these stellar conferences in 2024. What better way to start the year than filling out your calendar with event planning conferences for 2024? These conferences range in size, location, and focus, but each is an excellent opportunity to gain new insights, make new friends, and hone your skills.

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From Storytelling to Fan Engagement, Eight Ways to Use Augmented Reality in Events

Event Marketer

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. As part of the release of MGA’s Kylie Jenner-inspired Bratz “Fashion Dolls,” the brand is popping up exclusively at U.S. billion mobile AR user devices worldwide. Agency: Courageous.

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Events? In This Economy? Yes, and Here’s How

Endless Events

And you can’t host your event and community in the same place, either. That’s why it’s usually better to opt for an event marketing technology platform to do your promotions, community, and events in one place. Be sure to blend your event to-dos with your company-wide marketing calendar.

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How ‘Marie Claire’ is Transforming its Women’s Summit into a Multi-city Community Platform

Event Marketer

–Sharon Yi, SVP-Brand Solutions, Future plc Four ways the brand evolved its annual Power Trip conference into the always-on Power Play platform A curated group of 100 women kicked off Marie Claire’s reimagined Power Play summit in L.A. approaches its 30 th anniversary this fall. More Scenes from Power Play L.A.:

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The Brief: Electric Gardens and LaundroMatches

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover electric gardens, LaundroMatches and SXSW London. SXSW IS HEADED TO FOGGY LONDON TOWN SXSW has called Austin home for decades, but organizers behind the annual conference and festivals are charting new territory. We love to see it.

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