Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. As part of the release of MGA’s Kylie Jenner-inspired Bratz “Fashion Dolls,” the brand is popping up exclusively at U.S. Agencies: Infinity Marketing Team ; Zeno. billion mobile AR user devices worldwide.

Fashion 104

Fashion 2023 Sponsorships Technology 104

Event Marketer

APRIL 18, 2024

But beyond the music is a swell of brand activity that may serve as a barometer for festival trends to come, so we rounded up some of the top Coachella 2024 experiential marketing ideas. More on Festival Sponsorship: How American Weed Co.’s Here’s a quick rundown.

2024 98

2024 Marketing Food and Beverage Sponsorships 98

Attendease

DECEMBER 13, 2023

Early and enthusiastic marketing gets attendees excited to register right away. Thoughtful healthcare event planning ahead of time prevents headaches later on. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity. Signage, lanyards, charging stations, etc. —

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

Expo Pass

JANUARY 3, 2024

Across four days in Las Vegas, you’ll participate in 150+ sessions with topics including Event Marketing, Business Practices, and Technology. This conference is a great way to broaden your event planning horizons. The result is happier attendees and lowered stress for event staff, a win-win for everyone!

2023 90

2023 2024 Sustainability Sponsorships 90

Event Marketer

OCTOBER 3, 2022

Procter & Gamble’s My Black is Beautiful booth at Essence Festival is a much-anticipated attraction at the tentpole, which celebrates Black culture through fashion, food and music. Here, we present five ways P&G maximizes its long-running sponsorship presence on-site. A presence that is “felt.”.

2030 97

2030 Sponsorships 2007 Fashion 97

Event Marketer

MARCH 14, 2022

More Sports Sponsorship Content: American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star. Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year. As the fifth-largest company in the U.S.

Sports 101

Sports Tech Sponsorships 2022 101

Event Marketer

NOVEMBER 22, 2022

From the installations to the panels to the sponsor activations to the fusion of art with music, fashion and film, SCOPE is slated to be an affair to remember, particularly as post-pandemic audiences become more comfortable attending live events. SPONSORSHIP. The show , taking place this year Nov. 29 to Dec. Photo credit: SCOPE.

2022 79

2022 Sponsorships Fashion 2021 79

Event Marketer

MARCH 11, 2024

The activation was built around the “art of storytelling in fashion and beauty,” with a clear focus on engaging Gen Z. The space played host to a number of talks with fashion and beauty pros on a small stage within the footprint. THE WEAR HOUSE The Wear House was more of a powerhouse , considering it was put on by WWD, Beauty Inc.,

2024 98

2024 Fashion Entertainment Social Media 98

Event Marketer

APRIL 11, 2024

VALUE-ADDITIVE SPONSORSHIPS Power Play sponsors were selected based on their desire to support and inspire the businesswomen in attendance, whether it was by sponsoring a panel or producing an activation. The post How ‘Marie Claire’ is Transforming its Women’s Summit into a Multi-city Community Platform appeared first on Event Marketer.

Retail 91

Retail Sports Fashion Conference 91

Event Marketer

MARCH 15, 2024

The pocket sprayers also provide users with access to the funk-themed ~Pourri x Rolling Stone events, which play on “funk’s” application to bad odors and the music genre. In true ~Pourri fashion, they’re brimming with clever puns, multisensory moments, “unfiltered” discussions and, yes, the brand’s 30-foot-tall inflatable “Giant Poo.”

2024 109

2024 Technology Fashion Tech 109

Event Marketer

DECEMBER 27, 2021

Kohl’s served as presenting sponsor of an inclusive drive-in fashion show promoting adaptive fashion. There is an unexpected benefit to activating a fundraising event within a pandemic environment: accessibility. Runway of Dreams typically hosts a gala to coincide with New York Fashion Week. Agency: GDX Studios).

Marketing 110

Marketing Fashion Education Apparel 110

Event Marketer

JULY 5, 2021

The new feature helped amplify Farfetch’s sponsorship by showcasing its apparel not just within the confines of the ComplexLand platform, but all across social media. See the environment in action: SPONSORSHIP. When it comes to selecting sponsors for its events, credibility is paramount for Complex Networks. For ComplexLand 2.0,

Apparel 102

Apparel Sponsorships Retail Social Media 102

Event Marketer

FEBRUARY 7, 2022

The High West Whiskey Train Tour led attendees in the North Side Lounge into an American West-themed bar that resembled an old-fashioned train caboose. The post Hot Property: Brand Experiences at Scope for Miami Art Week appeared first on Event Marketer. Agency: BeCore). Location: North Beach Lounge. Art Installation: Mister E.

2021 111

2021 Fashion 2020 Tech 111

Event Marketer

JUNE 14, 2023

More than 301 million media impressions later, Bud successfully executed one of its most extensive integrated marketing- and influencer-focused hospitality programs to date—all in a country where drinking alcohol in public is illegal. Agencies: Octagon; WINK.

Sports 71

Sports Fashion Hotels Hospitality 71

Showclix

JUNE 9, 2020

Virtual experiences represent a rapidly developing new frontier in entertainment, and getting your messaging in front of the right eyes in a timely fashion is crucial in driving awareness, building excitement, and generating streaming access sales. Fortunately, our event marketing experts have you covered!

Social Media 72

Social Media Sponsorships Entertainment Negotiating 72

Bizzabo

MARCH 31, 2020

Knowing this, Netflix planned a creative event marketing activation to celebrate and promote the release of the Gilmore Girls reunion season. Have you considered hosting a free event? It will allow you to reach more people with your event content and build goodwill with your target audience. October 5, 2016.

Sponsorships 77

Sponsorships 2019 Entertainment Speakers 77

Eventory

DECEMBER 6, 2018

So how to approach the event marketing strategy and the event calendar for 2019? How to choose the best events for employees, for the company and how to plan the organization of own events during the year? Is ‘event season’ a real thing? Seasonality also determines your event marketing activity.

2019 69

2019 Fashion Sports Events 69

Socio Events

OCTOBER 19, 2022

After all, it’s easy to get overwhelmed by the many different types of events you can choose from. And yet, each event type plays an important role in a company’s event marketing strategy. We’ve compiled a list of eight types of events to make sure you start off in the right direction. Charity events.

Trade Shows 52

Trade Shows Corporate Events Event Apps Fashion 52

CadmiumCD

MARCH 26, 2020

Displaying exhibitor information and their respective booth information on your conference website is another great way to excite and guide attendees before during the event. Comparable to the presentation schedule and it’s display characteristics, the exhibitor information can be laid out in a parallel fashion.

Conference 64

Conference Education Fashion Social Media 64

Bizzabo

NOVEMBER 13, 2019

TimesTalks is "The New York Times’s live conversation and performance series that pairs New York Times journalists with the most creative and seminal figures in the fields of film and theater, art, music, literature, innovation, and fashion." They'll appreciate the backstage pass and you'll get plenty of content to help with event marketing.

Speakers 48

Speakers Travel 2019 Fashion 48

Event Marketer

MAY 9, 2022

The brand invited influencers and celebrity partners to the desert to capture content from the space, with a focus on creators in the beauty and fashion, lifestyle, and reality TV sectors. The post Coachella 2022 Experiential: From Cryo-facials to Four-course Chip Sampling appeared first on Event Marketer.

2022 124

2022 Food and Beverage Apparel Fashion 124

Boomset

JUNE 17, 2018

What you should learn from the Smokin’ Showdown site is that an authentic vibe and plenty of smart spacing can make your event feel vastly more significant. The contrast is handled very smoothly, maintaining an old-fashioned style while ensuring that all the important elements are clearly distinguishable.

Tech 48

Tech Events Fashion Sponsorships 48

Bizzabo

SEPTEMBER 6, 2018

In this post we’ll cover some of the most inventive fundraising event examples we’ve seen. What is a fundraising event? Fundraising events are the combination of fundraising strategies and event marketing techniques that generate high event ROI. Offer more than one type of sponsorship package.

Sponsorships 65

Sponsorships Events Transportation Education 65

Event Marketer

JULY 3, 2023

Using community as its North Star, Reddit and experiential agency partner Giant Spoon took on the preeminent events to illustrate to potential partners how redditors influence and inspire, and how their brands could leverage the untapped power of finding their people.

2023 82

2023 Fashion Advertising Sponsorships 82

Endless Events

FEBRUARY 28, 2023

And you can’t host your event and community in the same place, either. That’s why it’s usually better to opt for an event marketing technology platform to do your promotions, community, and events in one place. Be sure to blend your event to-dos with your company-wide marketing calendar.

2023 121

2023 Food and Beverage Fashion Social Media 121

Bizzabo

MAY 18, 2018

Marketers suddenly found themselves in race to optimize and outcompete with banner ads, search engine optimization, social media, retargeting and a slew of other digital marketing channels. While online marketing isn’t going anywhere soon, offline marketing—formerly known as just “marketing”—has had a recent resurgence.

Marketing 62

Marketing 2014 Fashion Social Media 62

SpotMe Blog

MAY 4, 2021

From virtual entertainment to sponsorships, learn how you can make a digital or hybrid conference just as exciting — or more exciting — than its fully in-person counterpart. #1) 5) Build Credibility With Sponsorships. Worried about how to incorporate sponsors into the virtual side of your event? FNL Network. Description.

2021 130

2021 Conference Social Media Healthcare 130

Bizzabo

NOVEMBER 23, 2020

In order to slay the virtual event game, organizers will need to have a thorough understanding of virtual events, including common formats and event types, successful event examples, and how other event marketers are thinking about virtual events. 10 Must-Know Virtual Event Stats.

2020 62

2020 Sponsorships Speakers Events 62

Planning Pod

APRIL 12, 2020

As for your line items, you should divide them up into two categories – expenses and income – and depending on your event and particular needs, your line items can include the following: Event Expenses. Event Income. Step 7 – Launch an event marketing campaign.

Food and Beverage 206

Food and Beverage Social Media Insurance Entertainment 206

Hubilo Blog

FEBRUARY 25, 2020

Areas of expertise include conference business models, strategy, attendance marketing, sponsorship programs, and meeting technology. Started in 2007, EventMB is the number one online platform worldwide for event professionals. Kate brings 20+ years of rich experience in business travel, tourism and event marketing strategy.

Speakers 101

Speakers Consulting Healthcare Financial 101

Hubilo Blog

FEBRUARY 25, 2020

Areas of expertise include conference business models, strategy, attendance marketing, sponsorship programs, and meeting technology. Started in 2007, EventMB is the number one online platform worldwide for event professionals. Where to find him? Reach out to Dave on Dlutz@velvetchainsaw.com Bo Kruger Who is he?

Speakers 98

Speakers Healthcare Consulting Financial 98

Event Marketer

MARCH 23, 2022

In collaboration with DC, WarnerMedia and Milestone Media, Ally Financial recently unveiled year-long programming designed to celebrate, elevate and support Black and diverse creators across art, entertainment and fashion. Commencing a three-year sponsorship with SXSW, Volkswagen revealed its new ID. Agency: Pink Sparrow.). VOLKSWAGEN.

2022 124

2022 Entertainment Tech 2001 124

EventMB

MAY 22, 2022

Decorate with function and fashion using things you already own. Focusing on décor and high rises, this booth uses the branded arches as both a sponsorship opportunity and a way of attracting attention on the exhibition floor. Save Money and Re-Use Items: Shop from Your Office. You may have some fun pieces around your office.

Trade Shows 168

Trade Shows 2022 2017 2018 168

Hubilo Blog

MARCH 16, 2021

While circumstances have forced the event to go exclusively online, Infoshare 2020 didn’t miss a beat; it boasts some of the most impressive lists of sponsors broken down into different tiers, such as silver, gold and platinum. Securing sponsorship from top brands like Microsoft, Mercedez Benz, and others is an impressive feat.

Conference 52

Conference Speakers Marketing Fashion 52

Bizzabo

DECEMBER 19, 2018

We've compiled the most comprehensive list of UK event agencies on the internet for 2019. From experiential to event marketing to event production to event planning, this agency list will have everything you're looking for. There you have it—the top event agencies all across the UK. Look no further.

2019 64

2019 Travel Corporate Events Advertising 64

Planning Pod

MAY 3, 2017

NOTE: Even though this article is written for getting executives to sign off on your event idea, I have also used the 11 steps outlined below to successfully pitch event sponsorships or marketing partnerships to executives. Business executives are an odd bunch. They are uber-competitive. Think strategically.

Event Ideas 142

Event Ideas Food and Beverage Marketing Events 142

Bizzabo

DECEMBER 7, 2018

Regardless of what achievement you are aiming for, there are three main benefits to any event of this kind: Increasing brand awareness. Gaining additional donations or revenue from ticket sales and sponsorships. While your event marketing needs to be specific, your list of potential awards ceremonies doesn’t.

Entertainment 68

Entertainment Social Media Travel Marketing 68