Event Marketer

JULY 27, 2021

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Now, as vaccines continue to roll out and stadiums, arenas and ballparks gradually return to full capacity, brands are looking ahead to what sports sponsorships will look like in a post-pandemic world.

Sponsorships 139

Sponsorships Sports Food and Beverage 2021 139

Attendease

DECEMBER 13, 2023

From large-scale medical conferences to intimate seminars, events enable healthcare event planners to strengthen relationships, generate leads, and position their brands as thought leaders. Next, build a realistic event budget—factor in venue, food and beverage, A/V, staffing, speakers, promotion, etc.

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

EventMB

MAY 22, 2022

Food is a crowd pleaser, particularly for long exhibitions and trade shows. You needn’t sell cookware or food to use a booth like this. Two things that always draw a crowd: food and activity. It also shows off an ideal “farm-fresh food.” Decorate with function and fashion using things you already own.

Trade Shows 162

Trade Shows 2022 2017 2018 162

Planning Pod

APRIL 12, 2020

Advertising – print and online Donations Exhibitors – booths, tables Registrations and ticketing Sponsorships. Sales (registrations, exhibitors, sponsors, donors) Marketing (web site, social media, email, blogging) Catering / food-and-beverage preparation Talent booking and coordination (keynote speakers, entertainment, etc.)

Food and Beverage 206

Food and Beverage Social Media Insurance Entertainment 206

Endless Events

FEBRUARY 28, 2023

Make sure you consider these high-ticket items at a minimum: Venue Speakers Food and beverage Furniture and equipment Staffing (event coordinators, clean up, security, etc.) If you get the right types of sponsorship deals , you might even be able to squeeze a few more events into your 2023 marketing plan — and we’d call that a win.

2023 121

2023 Food and Beverage Fashion Social Media 121

Planning Pod

MAY 3, 2017

NOTE: Even though this article is written for getting executives to sign off on your event idea, I have also used the 11 steps outlined below to successfully pitch event sponsorships or marketing partnerships to executives. This includes not sharing things like potential venues, speakers/performers, food-and-beverage option, etc.

Event Ideas 142

Event Ideas Food and Beverage Marketing Events 142

Planning Pod

MAY 3, 2017

NOTE: Even though this article is written for getting executives or top management to sign off on your event idea, I have also used the 11 steps outlined below to successfully pitch event sponsorships or marketing partnerships to executives, so feel free to adapt this list to pitching events in general. Business executives are an odd bunch.

Event Ideas 60

Event Ideas Food and Beverage Events Marketing 60