Event Marketer
OCTOBER 31, 2023
Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1. Schoff says.
Event Marketer
JULY 27, 2021
Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Now, as vaccines continue to roll out and stadiums, arenas and ballparks gradually return to full capacity, brands are looking ahead to what sports sponsorships will look like in a post-pandemic world.
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Event Marketer
APRIL 18, 2024
More on Festival Sponsorship: How American Weed Co.’s ABSOLUT’S HYBRID ADVENTURE Absolut’s trippy, hybrid Absolut.Land activation popped up at Coachella again this year, where attendees were invited to “break the ice” with a cooling photo moment and beverages from Absolut’s main bar, and the Ocean Spray Bar.
Attendease
DECEMBER 13, 2023
Next, build a realistic event budget—factor in venue, food and beverage, A/V, staffing, speakers, promotion, etc. Don’t underestimate good old-fashioned word-of-mouth! Provide healthy food options to maintain energy levels throughout long conference days. What are your measurable goals? Clear objectives are crucial.
Event Marketer
MAY 9, 2022
The brand invited influencers and celebrity partners to the desert to capture content from the space, with a focus on creators in the beauty and fashion, lifestyle, and reality TV sectors. As part of the brand’s efforts to fight food insecurity, the space featured a “What Do You Give A Crop About?” Agency: Duncan Channon.
InitLive
FEBRUARY 2, 2021
They’ve even started becoming something of a fashion statement! After all, who doesn’t love free food? Write sponsorship letters asking some business contacts if they’d be willing to donate a prize (or provide you with a discount) for the cause. Offering coffee provides the energy your volunteers might need! Face Masks.
InitLive
JANUARY 25, 2021
Increase food and beverage sales by 35%. Influencer sponsorships and giveaways - This marketing tactic can cause a lot of eye-rolling, but if you select influencers who have your target audience as followers, one post can bring in a lot of ticket sales. Email marketing - It might be old fashioned, but it works.
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