Event Marketer

DECEMBER 13, 2021

The approach struck a chord, and the campaign ultimately earned 100 percent positive consumer sentiment—a rare feat in the age of social media. We wanted to use social media because we thought it was a great way to create buzz broader than just being in New York,” says Andrea Brimmer, cmo at Ally. “So

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Venues Social Media Financial 2022 119

SpotMe Blog

JULY 25, 2021

5) Social Media Marketing World. Social Media Marketing World is a conference filled with leading influencers who offer practical, fun, and high-quality sessions to inspire social media managers on the year’s leading platforms. 6) LiveWorx. What is the timeline? What are you hoping to achieve?

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Social Media 2021 Trade Shows Marketing 279

Event Industry News

JULY 27, 2020

Similar rallies were held around the country this week, in cities including Boston and Salt Lake City. The Live Events Coalition has also started a social media campaign, encouraging its ranks to post images of past favorite events with the hashtag #WishIWasThere. Originally published 24th July 2020 by Whyy.

Insurance 143

Insurance Trade Shows Social Media Transportation 143

The Castle Group

AUGUST 16, 2022

A few months ago, we connected with a client who works to provide local students of color in the Boston area with exposure to jobs and mentoring across industries and began discussing potential opportunities for collaboration.

Social Media 96

Social Media Event Marketing Marketing Management 96

The Castle Group

FEBRUARY 9, 2023

What was some of the work you did at Boston City Hall prior to joining Castle? I’d also develop talking points, messaging, digital materials, and social media plans to make sure as many people as possible had information around our policies and initiatives.

Government 52

Government Social Media 52

Event Marketer

JUNE 14, 2021

More sampling strategies: How a Localized Sampling Campaign Gave Herdez and the Boston Community a Lift. and media outreach, social content and paid social media with geo-targeting, and influencers on platforms like TikTok and Instagram. Four COVID-era Sampling Lessons from the Impossible Food Truck Tour.

Retail 100

Retail Social Media Marketing Education 100

Bizzabo

OCTOBER 26, 2018

Events are susceptible to all kinds of mistakes, including failed social media posts, fizzled product coupons, and costly giveaways. This UK-based snack company hosted a selfie competition on social media to promote their ticket giveaway for the Champions League, a major sporting event. Source: Boston Magazine.

Event Marketing 70

Event Marketing Marketing Social Media 2014 70

Event Industry News

JUNE 14, 2021

Announcing the show on social media, the Foos wrote: “We’ve been waiting for this day for over a year. Foo Fighters also recently confirmed a headline set at this year’s Lollapalooza Chicago , as well as at 2022’s Boston Calling festival. And @TheGarden’s going to feel that HARD.

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2020 2021 Social Media 2022 62

Attendease

FEBRUARY 20, 2019

Or, take the example of Forbes’ 2018 Under 30 event in Boston. Social media is by no means less important now than it was in 2016, but what’s interesting to see is the way its usage continues to evolve within the events and meetings industry.

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SpotMe Blog

APRIL 28, 2022

The hybrid event management company defines hybrid events as live-marketing plus MoSoLo (mobile applications, social media, location-based services), and ensures all of their clients are privileged to just that. Boston, MA. Exploring your hybrid event platform options? Check out the 7 Best Hybrid Event Platforms for 2021.

2022 147

2022 Event Management Management Social Media 147

Floktu

JUNE 13, 2021

Expectations are higher than ever, and with the growth of social media, attendees desire not only good quality but also good looking food. According to Boston Consulting Group, meat-free is a major trend in Australia, with a 56% increase of Australians looking to buy more locally-grown products. Booze-Free Beverages.

Food and Beverage 75

Food and Beverage 2021 Retail Social Media 75

SmartMeetings

AUGUST 2, 2018

Tiffany Luxe photo by Russ Mezikovsky at the XV Beacon Hotel in Boston. Boston-based Dowd says “influencer” is an overused term in the industry right now. Engage with the Property: Many hotels are actively engaging with people on social media. Travel influencer Tiffany Dowd’s 12 rules for a gilded journey.

Travel 82

Travel Social Media Airlines Hotels 82

Social Tables

SEPTEMBER 26, 2017

By staying active daily on social media and involving itself in local happenings it stays relevant to both locals and travelers alike. The Verb , Boston, MA. This Boston hotel rocks, literally. Catchy hotel hashtags like #reservetheVerb and #VerbVibes are used to highlight fun hotel and Boston happenings.

Hotels 60

Hotels Social Media Travel Transportation 60

Bizzabo

SEPTEMBER 17, 2018

Over eight years ago, the video platform-provider Brightcove staged their first PLAY event in Boston. The first Brightcove PLAY was held in Boston. Britta: We have PLAY Boston, which is the mothership of PLAY, the premiere event. PLAY Studio is a one day event that has its own logo and plays on the name of PLAY for Boston.

Event Marketing 110

Event Marketing Marketing Tech Events 110

SmartMeetings

JANUARY 31, 2018

A Boston-area Kimpton hotel has challenged their brand’s Philly counterpart to give up their signature, artery-clogging sandwich and eat healthier “when” the Patriots beat the Eagles in Super Bowl LII. He’s looking forward to following along with a trail of video evidence on his social media feed. Capalbo says.

Hotels 72

Hotels 2015 Social Media Sustainability 72

Brilliant Event Planning

NOVEMBER 9, 2022

We are always looking for cheery future event creators to join our internship program in both New York City and Boston. For more tips and tricks follow us on our social media platforms and subscribe to our weekly emails. Your hard work will not go unnoticed. Want to be a part of our Brilliant team?

Social Media 52

Social Media Transportation Event Planning Venues 52

Expo Pass

JUNE 1, 2021

The SoBo (South Boston) Brew Fest will be held in-person this year, but in addition to drinking brews, there will be a 5k run, a block party, and a concert, all on the same day. Everything that you stream at your event has the potential to get posted on social media and help you connect with your followers.

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2021 Marketing Social Media Sponsorships 78

Event Farm

NOVEMBER 14, 2016

Pay attention to social chatter. Not only did INBOUND’s staff encourage the use of social media and the #INBOUND16 tag, they also paid attention to what attendees were saying across social media platforms. They used social media, in other words, to engage with the attendees and give them what they wanted.

Conference 100

Conference Event Marketing Marketing Social Media 100

EventUp

MAY 19, 2020

I had the pleasure of speaking with Laura from Boston, MA, who was originally supposed to get married in June of 2020. Location: Boston, MA. As far as vendors, I would say predominately social media. Laura and I discussed how her and her groom have been handling the process of rescheduling a wedding last minute.

2020 98

2020 Hospitality Venues Social Media 98

PCMA Convene

AUGUST 1, 2018

The Lawn on D, Boston Convention & Exhibition Center, Boston, MA. G Events and Catering’s Draper event, Boston, MA. Savviest Social Media Campaign. InEvent Software, used by Experience Tomorrow - XP Investments for real time attendance information. ASM Microbe Track Hubs and Lounge and Learns, Atlanta, GA.

2018 75

2018 Tourism Social Media Education 75

Social Tables

JULY 31, 2018

In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. These include phone calls, in-person meetings, and social media messages (Facebook, Twitter, LinkedIn, etc.). Create your sponsorship package.

Sponsorships 149

Sponsorships Food and Beverage Social Media Technology 149

Brilliant Event Planning

MAY 26, 2020

You also might want to consider tools to automate your social media posts, meeting scheduling, task management, and client reminders. At Brilliant Event Planning, our Boston and NYC wedding planning and design offices are getting ready for next month when we’ll finally be revealing what we’ve been working on!

Social Media 52

Social Media Advertising 2021 Event Planning 52

Eventory

DECEMBER 20, 2018

During the lectures, the attendees will get the insights and techniques in SEO, PPC, social media, content marketing, paid social, local search, Google Analytics and more. 18 Social Media Strategies Summit. What can be more helpful for advertisers than the knowledge of social media specifics?

Advertising 77

Advertising 2019 Conference Social Media 77

Boomset

JANUARY 24, 2020

While this type of technology is already present in some aspects of our lives - think, at the airport , iPhone Face ID, and auto-tagging on social media - using facial recognition check-in at events is fairly new to many event professionals. The event world is buzzing with conversations about facial recognition.

Social Media 62

Social Media Advertising Technology Events 62

SmartMeetings

JANUARY 31, 2018

A Boston-area Kimpton hotel has challenged their brand’s Philly counterpart to give up their signature, artery-clogging sandwich and eat healthier “when” the Patriots beat the Eagles in Super Bowl LII. He’s looking forward to following along with a trail of video evidence on his social media feed. Capalbo says.

Hotels 41

Hotels 2015 Social Media Sustainability 41

Eventinterface

JULY 29, 2017

A former member of the Society of Government Meeting Planners, Meghan Lee has planned major public relations events around the country and has worked at events sites, such as Red Rocks, Pentagon, Boston Convention Center, and has designed and managed a conference on a Western-Caribbean cruise. What makes you successful as a planner?

Government 100

Government Social Media Hospitality Event Planning 100

PCMA Convene

APRIL 30, 2016

20–22 — and what’s on tap for this year’s program in Boston on Nov. This year, exhibitors will purchase booths around two separate Collab Zones on the show floor at the Boston Convention and Exhibition Center (BCEC). SOCIAL MEDIA LOUNGE. COLLAB ZONE. CAREER CAFÉ.

2015 49

2015 2014 Social Media Education 49

PCMA Convene

AUGUST 24, 2020

Event strategists should think about designing their 2021 events based on four different “domains:” live hub, Live remote, virtual, and digital, or social media. Think of it as foreign correspondent reporting live from Boston, L.A., Warren Buffet once said, “Only when the tide goes out do you discover who’s been swimming naked.”

2021 117

2021 Insurance Social Media Events 117

Event Planning BluePrint

MARCH 29, 2022

In our modern world of technology and social media, it’s easy to follow your favorite, famous event planners. . If you engage in conversations on LinkedIn groups or comment on posts on social media, it can help extend your reach and highlight your talents. Social media management. Knowledge is power.

Negotiating 62

Negotiating Social Media Consulting Food and Beverage 62

Management Events

DECEMBER 14, 2021

A study by Boston Consulting Group found that customers who experienced high personalization were 110% more likely to add more items to their carts and gave higher net promoter scores. . Whether retailers have a presence online, in-store, or both, a personalized shopping experience yields positive results. Sustainability.

Retail 73

Retail 2022 Fashion Sustainability 73

Connect Your Meetings

FEBRUARY 15, 2018

Boston Convention and Exhibition Center is a favorite of Mia Beans, special events manager at Cure Epilepsy. Historic Hotel Bethlehem (Pennsylvania) is a “step back in time to 1920s grandeur,” boasts Kaitie Burger; Discover Lehigh Valley’s social media and communications manager. Felag, P.E.,

Venues 74

Venues Hotels Social Media Transportation 74

Bizzabo

DECEMBER 11, 2018

We live in a social media-driven world. Sometimes the best way to generate social buzz is to simply encourage your audience to post about your brand. As an added bonus, many photos taken during the event were posted to social media, giving Bloomingdale's extra press. Encourage Customer Promotion - Sonic.

Social Media 76

Social Media Food and Beverage B2B Sports 76

MeetingsNet

AUGUST 2, 2017

Foodies know award-winning chef Nicholas Calias, CEC, CCA [Certified Executive Chef, Certified Culinary Administrator] for his classic French cooking at the Colonnade Hotel’s Brasserie Jo in Boston and his involvement in New England’s culinary scene, including spearheading the annual RoofTop Chef Series for No Kid Hungry, a cookout-style fundraiser.

Social Media 76

Social Media Hotels Meetings Management 76

Social Tables

JULY 31, 2018

In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. These include phone calls, in-person meetings, and social media messages (Facebook, Twitter, LinkedIn, etc.). Create your sponsorship package.

Sponsorships 97

Sponsorships Food and Beverage Social Media Technology 97

Bizzabo

JULY 6, 2018

Create a Wow Experience: Social Media Marketing World by Social Media Examiner. Integrate Social Media: Elevate by Agency Nation. Social Media Marketing World by Social Media Examiner. Source: Social Media Examiner. Online or On-Site, Why Not Both?:

Social Media 49

Social Media 2018 Events Conference 49

PCMA Convene

JULY 31, 2016

So Jones jumped at the chance to beta-test Experient’s new eventBit — a platform that tracks attendee behavior in real time — at AAPS’s 2016 National Biotechnology Conference (NBC) in Boston this past May. We can report it to our social-media folks. It will also help our business development.

2016 75

2016 Social Media Speakers Conference 75

SmartMeetings

JULY 20, 2018

Onlookers on Branson Belle Showboat posted video on social media that shows two duck boats struggling with the waves. According to WCVB-TV in Boston, 13 passengers were killed when their boat sank near Hot Springs, Arkansas, in 1999. High winds were also reportedly a contributing factor.

2018 45

2018 Insurance 2015 Social Media 45