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New Report Finds B2B Event Attendees Are Getting Younger

Endless Events

A recently published Freeman report highlights a significant shift in the demographics of B2B event attendees. With this new generation of younger, more diverse, and more educated attendees emerging, the event industry must adapt to meet their evolving needs and expectations. We’re talking about B2B events here.

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7 Tips to Keep Your Event Speakers Coming Back

Eventmobi

Event speakers are essential to a successful event marketing strategy. Event marketing is a powerful strategy for B2C and B2B marketers, and for good reason. In fact, 75 percent of B2B marketers rated in-person events as the most effective marketing tactic. If we can’t deliver on speakers, we’re not doing our job right.”.

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Guest Blog: Keynote & Motivational Speakers – There’s nothing like word of mouth

Event Industry News

For both IRL and virtual events, keynote sessions – and the speakers that deliver them – still play a vital role in creating engaging B2B experiences. B2B Redefined. The longtail effect of lockdown living and the inescapable merging of personal and professional lives has been profound for B2B. Ask Me Anything.

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How to Elevate Your Branding at B2B Events

Management Events

B2B events in particular offer significant branding opportunities. Here are ways to elevate your brand presence at both virtual and in-person B2B events. IN-PERSON EVENTS Networking A B2B buyer is still a human buyer at the end of the day. Therefore, it’s vital to explore branding opportunities on different platforms.

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[#EventTalks] Episode #4: How to Get Started with B2B Influencer Marketing for Virtual Events

Hubilo Blog

B2B Influencer marketing has been a buzzword, we’ve listened for a while now. We have got a special guest Mariska Kesteloo who is a renowned international speaker and a thought leader on B2B influencer marketing in the events industry. So our first question was, what’s the correct explanation of B2B Influencer Marketing?

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How Sales Professionals Can Make the Most Out of B2B Networking Events

Management Events

As a B2B sales professional, your network is one of your most significant assets. With a variety of B2B networking events today, it’s important to know what to do for successful networking in different settings. Here’s how to make every second count at in-person and virtual B2B networking events.

B2B 52
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How Customized Generational Engagement Can Benefit Meeting Profs

Smart Meetings

What the impact of a younger generation means for the future of the meeting industry No two generations are the same. Smart Meeting spoke with Ken Holsinger, senior vice president of strategy at the event management company Freeman, to pinpoint how data can be used to enhance the event experience for all ages.

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