Event Industry News

NOVEMBER 17, 2021

Amplify – the global creative agency that joins the dots between people, brands and culture – is further extending its B2B experiences offering by partnering with Wonder , the award-winning B2B and B2E (business-to-employee) events innovator whose clients span Adobe, Android, Klarna and Google for Education.

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EventMB

OCTOBER 5, 2023

Marriott Bonvoy Events Read the Complete Story On Skift Meetings

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B2B Meetings 2023 Hospitality 152

Management Events

FEBRUARY 21, 2023

In a trying economic environment, B2B marketers must work harder to prove that their marketing efforts are not just costs, but critical components that determine the survival of their organizations. Here are three value-creating strategies B2B marketers can adopt during an economic downturn.

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Management Events

MAY 11, 2023

B2B events in particular offer significant branding opportunities. Here are ways to elevate your brand presence at both virtual and in-person B2B events. IN-PERSON EVENTS Networking A B2B buyer is still a human buyer at the end of the day. Therefore, it’s vital to explore branding opportunities on different platforms.

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Event Industry News

SEPTEMBER 1, 2020

Tarsus, the global B2B media group, has announced that it has successfully delivered six exhibitions over the course of just five weeks in China – a key territory for the business where it is one of the largest exhibition organisers in operation.

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EventMB

JANUARY 12, 2024

Skift Take: Two more platforms are joining the ranks of Cvent, both focused on improving the B2B trade show experience for organizers. Miguel Neves Read the Complete Story On Skift Meetings There may be more acquisitions around the corner.

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Management Events

MARCH 19, 2023

As a B2B sales professional, your network is one of your most significant assets. With a variety of B2B networking events today, it’s important to know what to do for successful networking in different settings. Here’s how to make every second count at in-person and virtual B2B networking events.

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Hubilo Blog

JUNE 29, 2020

B2B Influencer marketing has been a buzzword, we’ve listened for a while now. We have got a special guest Mariska Kesteloo who is a renowned international speaker and a thought leader on B2B influencer marketing in the events industry. So our first question was, what’s the correct explanation of B2B Influencer Marketing?

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Smart Meetings

MARCH 4, 2024

A community of female leaders built on welcoming others emphasizes the power of belonging The announcement of the 2024 Smart Women in Meetings Award winners that went out Friday swelled the ranks of leaders honored to more than 1,000 strong. She loved everything about the business. As a female publisher 22 years ago, she was utterly alone.

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Smart Meetings

MAY 8, 2023

What the impact of a younger generation means for the future of the meeting industry No two generations are the same. Smart Meeting spoke with Ken Holsinger, senior vice president of strategy at the event management company Freeman, to pinpoint how data can be used to enhance the event experience for all ages.

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Eventtia

JUNE 30, 2022

MICE (Meetings, Incentives, Conferences, and Exhibitions) and Tourism industry professionals gathered for the 9th time at ACE of MICE Exhibition on 25-27 May 2022. The Mobile App to schedule meetings. We can measure its success by the number of scheduled meetings that were no less than 1,351. This essence of the ACE of M.I.C.E

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EventMB

AUGUST 1, 2022

Skift Take: A revenue crunch is driving B2B trade shows to open up to consumers. Lisa Skriloff Read the Complete Story On Skift Meetings. This may be another way distributed workforces are forcing a blending of our professional and personal lives.

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Event Industry News

APRIL 13, 2021

Sponsored virtual events are now the second most popular lead generation tactic for B2B marketers 73% of B2B marketing professionals cite virtual events as highly effective 79% of marketers plan to sponsor six or more virtual events in 2021 Access the report “The State of Marketing Acceleration”. Virtual events are highly effective.

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Management Events

AUGUST 1, 2022

It’s a B2B tool right now primarily for what I said earlier – education, training, R&D. In a B2B context, Leonhard said: “In the end, every business wants engagement, experiences, and relationships. In fact, it could even be used to elevate meetings, events, and conferences. Use Virtuality to Enhance Connections.

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Event Industry News

SEPTEMBER 26, 2022

Below are some of the ways we go about achieving this in a B2B setting with maximum impact. Creating a mini music festival within a meeting might not be suitable, however there may be an opportunity to incorporate a live music performance into the schedule. Tapping into attendees’ consumer and corporate personas.

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Bizzabo

MARCH 8, 2021

The Bizzabo team is excited to announce that we’ve been named a leader in B2B marketing event management solutions in the Forrester Wave ™ report. Today, we are honored and incredibly excited to share that Bizzabo has been recognized as a Leader in The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021 report.

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EventMB

JUNE 22, 2022

With many meeting planners and event organizers doubling up their bookings to compensate for postponed events from 2021 (and even 2020), it’s getting harder and harder to find hotel rooms and meeting spaces for groups both large and small. The New Marketplace Philosophy for Meeting Bookings. An End to Tedious Email Requests.

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Event Industry News

JULY 20, 2020

In-person events remain the most effective channel for B2B marketers COVID-19 is set to accelerate change in the events business model as organisers strengthen digital channels and year-round engagement For resilient business models the fundamental drivers of M&A activity and private equity investment will remain.

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Smart Meetings

NOVEMBER 17, 2022

Webinar session, Joanna Pineda, CEO and chief troublemaker of Matrix Group International , and Jennifer O’Grady, senior director of Design Studio of Maritz Global Events , tackled the Secrets for Engaging Platform-agnostic Association Meetings. Time management and wellness is also a major factor for meeting guests today. Joanna Pineda.

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SmartMeetings

OCTOBER 9, 2017

There is a clear difference between traditional networking sessions—the ones you just add to the event program, usually during the coffee breaks—and B2B matchmaking dynamics. Considering this, B2B matchmaking is your chance to make networking relevant and efficient. Control the networking time blocks and the meeting duration.

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Event Industry News

JANUARY 31, 2020

The Jockey Club Venues London Region has re-appointed UK-based business events, travel and tourism communication specialists, davies tanner, as its retained agency for a wide ranging B2B communications brief. Sandown Park Racecourse Kempton Park.

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Eventtia

DECEMBER 26, 2018

A B2B networking event is so much more than just one-on-one meetings between different professionals and brands.

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Smart Meetings

SEPTEMBER 21, 2021

A B2B event in New York in August, for instance, was shown to have less than a 0.1 The post Study Finds Grocery Shopping Riskier Than In-person Meetings appeared first on Smart Meetings. percent infection rate, lower than the general United States population, at.29 29 percent, based on a seven-day average.

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Event Industry News

JULY 28, 2022

RecFest, the UK’s only B2B festival for the talent acquisition industry returned to celebrate its sector, with the sold-out event featuring 10 stages which played host to over 100 game-changing speakers from both inside and outside the talent acquisition industry. “I’m

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Plan Your Meetings

AUGUST 31, 2016

For some time now, there has been a lot of discussion on social media channels about the effectiveness of business-to-business (B2B) social media marketing. There has been a lot of hype about B2B social media marketing. Social media marketing coaches will tell you that B2B social media marketing is effective.

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PCMA Convene

FEBRUARY 19, 2021

When Surf Expo — the first major B2B trade show in the U.S. SISO (Society of Independent Show Organizers) and UFI, the Global Association of the Exhibition Industry, released a case study to share the challenges faced by Emerald in producing Surf Expo in early January in Orlando. Photos courtesy of Surf Expo).

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Attendease

JANUARY 13, 2020

According to a survey of B2B marketers, 83% of event marketers prioritize lead quality over quantity - which has been an increasing trend every year. So it comes as no surprise that more than 57% of B2B companies identify “converting qualified leads into paying customers” as a top funnel priority. Powerful Registration Forms.

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Eventmobi

APRIL 10, 2024

If you plan events for B2B companies, you know that exhibiting at industry events is critical to driving brand awareness, generating new leads for your sales team, and engaging with existing customers. In order to attract more foot traffic, book more meetings, and capture more leads, you need to find creative ways to stand out from the crowd.

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SpotMe Blog

AUGUST 20, 2021

SpotMe joins Adobe Exchange Partner Program to enable B2B Marketers to enrich their post-event campaigns and activities with event data. 20 2021 — SpotMe, a leading B2B event marketing platform, today announced it has joined the Adobe Exchange Partner Program. LAUSANNE, Switzerland, Aug.

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Bizzabo

JUNE 3, 2021

Event organizers, speakers, sponsors, and attendees are all hoping to meet, connect, and build long-lasting relationships. You want to make sure you meet the right people and get the most relevant content, but it’s overwhelming. Even when you identify those things, finding time to have those meetings is a tedious, manual task.

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Eventtia

JULY 9, 2019

Interview with Clara Inés Ferrer Orozco, Fair Director, CAMACOL Antioquia.

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Event Industry News

APRIL 13, 2023

ePlannerPro is a B2B cloud-based meeting scheduling management platform that has been designed to help companies and third-party event agencies manage their trade show and conference presence more effectively and efficiently.

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Event Tech Trade Shows B2B Tech 101

Smart Meetings

OCTOBER 16, 2018

Smart Meetings’ Director of Marketing Jennifer Harrington (left) and founder and CEO Marin Bright (right), with Cheryl Rogers (middle), corporate events manager at Solara Medical Supplies, are on the ground at IMEX America. Smart Meetings again is sending a team to IMEX America, which runs Oct. Come say hi!

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PCMA Convene

JUNE 1, 2017

After posting 25 consecutive quarters of year-over-year growth, the Center for Exhibition Industry Research (CEIR) revealed that overall performance of B2B exhibitions declined in the final quarter of 2016. “We Breden also credited the efforts of the Meetings Mean Business Coalition and the U.S.

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Smart Meetings

JULY 6, 2022

It seems like not so long ago that everyone was talking about the death of meetings and conventions. But as we begin to inch ever closer to a new normal, it’s clear that meetings are making a comeback in 2022—with a few changes of course. How Covid-19 Impacted Large-Scale Meetings and Conventions. Let’s dive in.

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Smart Meetings

NOVEMBER 27, 2018

Meeting automation is potentially positioning itself as the next technology to shake up the planning game. While apps and meeting management systems have been grabbing headline and topping lists of “tech to watch,” more complete meeting automation could take those principles another step forward.

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Management Meetings B2B Social Media 91

Event Industry News

JANUARY 15, 2024

Cvent, an industry-leading meetings, events, and hospitality technology provider, has announced that it has acquired Jifflenow, a leading B2B 1:1 and group appointments scheduling solution and iCapture, an award-winning lead capture solution.

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