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How Automotive Experiences are Catering to Shifting Consumer Trends

Event Marketer

There is a silver lining to the automotive semiconductor chip shortage and supply chain disruptions that are squeezing factory output and revenue for car companies. But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . DIRECT-TO-CONSUMER MINDSET.

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Gaming, AR and Theaters Drive Attendees to CES 2023’s Automotive Booths

Event Marketer

The automotive sector’s presence at CES continues to grow, with nearly 300 exhibitors in the dedicated West Hall of the Las Vegas Convention Center at this year’s event, Jan. Read on to discover how five automotive brands engaged CES 2023 attendees with their latest technologies fueling the future of mobility.

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Destination Brief: Detroit’s Tech-Driven Revolution Raises the Bar for Meetings

EventMB

automotive industry, but did you know that it's also a leader across multiple high-tech sectors, including electric vehicles? Skift Take: Detroit has a solid reputation as the center of the U.S. Visit Detroit Read the Complete Story On Skift Meetings

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Siemens Spotlights its Sustainability Ventures in Four Interactive Exhibits at CES 2023

Event Marketer

5-8, in Las Vegas, that together showcased how its products drive sustainability and innovation today and how they will in the future. This isn’t just about the automotive industry, mobility or aerospace; we want to change people’s mindset. ” Agency: Freeman. .” ” Agency: Freeman.

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Photo Tour: How 11 Brands Electrified the 2023 New York International Auto Show

Event Marketer

Held this year April 7-16 at New York City’s Javits Center, the 123-year-old event was rife with interactive activities, ride-and-drives, experience design inspiration, sustainable builds and inclusive programming. And EM was along for the ride.

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Multi award winning venue claims first sustainability award

Prestige Events Magazine

A well-established Leicestershire based conference and wedding venue is celebrating ten years, over 1,000 marriages and a milestone in their sustainability journey. Owners Joanna and Joe Garland converted old farm buildings into a luxury wedding and corporate events venue, with a strong focus around sustainability.

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What to Expect in Experiential Technology This Year

Event Marketer

Turkish automotive company Togg created a “Digital Mobility Garden” with four experiences that demonstrated its solutions for sustainable and connected mobility. Learn more about Togg’s booth in our automotive roundup.) Panasonic built a “smart, ecological world” with four booth areas: Park, Town, Mobility and Home.