Event Industry News

MAY 1, 2024

and globally working across industry sectors including Fashion, Retail, Finance, Pharmaceutical healthcare, Automotive, Construction and Facilities Management. Mediamaker produce live and digital communication solutions. They operate in the U.K. Mediamaker produce live productions that reach audiences in the thousands, […]

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Event Industry News

APRIL 13, 2017

Brand roadshow specialist, Mobile Promotions helped Dream Marketing hit the road with the use of its expandable exhibition trailer, creating a 16-day pan-European automotive roadshow. The post Mobile Promotions drive engagement on Dream Marketing’s Automotive Roadshow appeared first on Event Industry News.

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Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

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Event Marketer

JULY 19, 2023

But in event marketing, the aesthetic has broader implications for an industry eager to get back to basics. So, we tapped Serrano and Nisenbaum to explore what that means, how luxury clients are executing on it, and ideas and actionable advice on leveraging “less is more” in events. Rely on moments, not branding.

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Event Industry News

SEPTEMBER 22, 2023

The Motorist is the most exciting automotive venue in the North! Based in Sherburn in Elmet, near Leeds, we have a remarkable experience to offer anyone who comes to our unique venue. We have a state of the art Garage & Bodyshop to give your car a full revamp, an award winning Restaurant, Meetings & […]

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Attendease

FEBRUARY 28, 2022

Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. . Manufacturing and supply chain delays remain a challenge for many industries, including automotive, fashion, and electronics. Curate an Exclusive Event.

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Event Marketer

NOVEMBER 14, 2023

Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the action at the 2023 Specialty Equipment Market Association (SEMA) Show, a trade show for the automotive aftermarket industry that brought about 2,200 exhibitors and 160,000 attendees to the Las Vegas Convention Center from Oct.

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Event Marketer

FEBRUARY 27, 2023

Automotive lighting brand SYLVANIA ran with this analogy to educate drivers by launching an “eye exam” pop-up experience one evening in January for cars driving through the desert outside of Las Vegas. It’s just not as easy to see or do a test on them,” says Erin O’Malley, director-marketing at SYLVANIA. “If

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Event Marketer

MARCH 6, 2023

But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. Turkish automotive company Togg created a “Digital Mobility Garden” with four experiences that demonstrated its solutions for sustainable and connected mobility. Learn more about Togg’s booth in our automotive roundup.)

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Event Industry News

NOVEMBER 30, 2022

Our priority is to create the right conditions to stimulate trade for the long-term and sustainable development of the automotive industry. Therefore, after discussing with stakeholders, we agree that holding the show at a later date will produce more fruitful results for the local and overseas automotive community.”.

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Event Industry News

JANUARY 31, 2023

This February sees The London Classic Car Show, the capital’s premier automotive event, return to Olympia London for the first time since 2020. The show is the season-opening event […] One of the UK’s most famous live car shows is back for a ninth year at the iconic West London venue from 24 to 26 February.

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Oveit

FEBRUARY 21, 2018

.“…Involve me and I learn”, Benjamin Franklin’s quote can be adapted to the experiential marketing scene. This is why I think that more and more event planners should be prepared to host experiential marketing events. Or to include experiential marketing campaigns as part of their existing events.

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Event Marketer

JUNE 21, 2023

VIRTUAL PLATFORMS INDEX 2023 CAMPAIGN: 2022 AutoZone National Sales Meeting CLIENT: AutoZone AGENCY: LEO Events AutoZone’s National Sales Meeting (NSM) is an annual event that brings together thousands of employees and store managers from around the world. It targeted both attendees and vendors at the event.

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Event Marketer

DECEMBER 21, 2023

We wanted our event to have that same sort of access.” We wanted our event to have that same sort of access.” For its launch event, Pandora required a glamorous venue that matched the Lab-Grown Diamond Collection’s “new take on modern elegance,” and a parking lot turned out to be an unexpected choice with some logistical challenges.

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Event Marketer

JULY 11, 2022

To support the release of its first fully all-electric vehicle, the LYRIQ, later this year, Cadillac is building a story around the future of luxury with an immersive experiential installation traveling to iconic sporting properties and industry events. We spoke with Gagliardi about The ELECTRIQ Theater and marketing in the EV space.

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Attendease

FEBRUARY 28, 2022

Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. Manufacturing and supply chain delays remain a challenge for many industries, including automotive, fashion, and electronics. Curate an Exclusive Event. Momentum is everything!

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Event Marketer

JUNE 21, 2023

CAMPAIGN: 2022 AutoZone National Sales Meeting CLIENT: AutoZone AGENCY: LEO Events AutoZone’s National Sales Meeting (NSM) is an annual event that brings together thousands of employees and store managers from around the world. It targeted both attendees and vendors at the event.

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Smart Meetings

MARCH 3, 2023

Switching careers to discover your passion There is a near endless list of jobs in the world but some people were just born for events and hospitality. Today, she is the property’s director of event management. Like Pereira, Goodman also worked in marketing and advertising. But life had different plans.”

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Event Marketer

JULY 4, 2022

A Covid-19 hiatus didn’t disrupt Chevrolet’s 17-year sponsorship of CMA Fest, which revved back up June 9-12 at the event in Nashville. More than 1,700 owners were engaged on-site at the event. On the third day of the festival, however, Breland himself surprised a group of consumers dancing in the booth in IRL.

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Event Industry News

JANUARY 3, 2023

Kick starting his career in the industry as an Events Producer, Luke worked primarily within automotive, pharmaceuticals and F&B sectors, bringing their brands to life through different […].

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Ins'Tent

APRIL 4, 2022

After two years of dreadful virtual business meetings and events, we can finally resume normalcy and attend face-to-face events. Automotive . Besides 4 floors filled with innovative displays, you are sure to find automotive companies from around the world bringing the latest automotive trends and innovations. .

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Event Industry News

SEPTEMBER 1, 2020

The safe running of numerous face-to-face events across key verticals in the wake of Covid-19 has been heralded as a positive indicator for a wider recovery in the global events industry whilst also clearly demonstrating the capacity for live business events to be run in a safe and compliant way.

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Event Industry News

NOVEMBER 11, 2021

Rede2, a solutions-led event agency that delivers extraordinary incentive programmes with real results, has announced a merger with Destin8, an event agency who design and deliver powerful performance improvement programmes virtually, physically and digitally.

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Event Industry News

DECEMBER 16, 2019

Tarsus, the global B2B media group, has announced that it has acquired the TyreXpo series of events from Singapore-based organiser, SingEx. The acquisition adds a complementary brand to the automotive events in the Tarsus portfolio and gives the group access to an adjacent market.

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Event Marketer

OCTOBER 24, 2023

Adding support to Pacsun’s pop-up efforts were execs on-site for the event, including ceo Brie Olson and the brand’s vp of men’s merchandising and global partnerships, creative director and associate director of brand marketing, along with several influencers who donned the merch throughout the weekend. “We

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Prestige Events Magazine

OCTOBER 2, 2023

DRPG, the global creative communications group hosted its annual thought leadership event ‘BigTalk’ on Thursday 28th September with over 150 of its top clients invited to the 4.2 The tailored list of subjects was consciously applied back to marketing, events and communications. acre studio complex in Hartlebury, Worcestershire.

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Event Industry News

AUGUST 3, 2021

As the EV industry continues to set its foundation into the Indian automotive ecosystem, the E-Mobility India Forum powered by NGV India Summit will bring ‘who’s who’ of the industry under one roof on 7th October 2021 at Le Meridien, New Delhi.

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Event Marketer

JANUARY 30, 2023

“We’ve always been seen as an industrial, manufacturing, engineering company, but over the years, we have really developed into a technology company that transforms everyday lives, so that human or personal perspective has been missing for a long time,” says Stacey Gromlich, director-audience engagement and global events at Siemens.

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Event Industry News

DECEMBER 10, 2021

Chinese automotive OEM Changan recently launched its new subsidiary AVATR Technology in China. The brand and product launch was produced by the experts for events and live marketing from VOK DAMS worldwide. For the launch of the brand, partners and press were invited to an exclusive event in Shanghai.

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Prestige Events Magazine

JANUARY 9, 2024

18% growth in revenue 42% increase in workforce Acquisition of On Event Production Co Gold in the Rising Star category at EVCOM Awards Launch of Strata Insights event series Strata has gone from strength to strength in 2023 with a further 18% growth in revenue and investment in people and developing new offerings.

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Event Marketer

JANUARY 8, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes and hot topics in experiential marketing cover a Victorian-era peep show, interstellar invitations and the potential demise of Camp Jeep. Naturally, extraterrestrial life presents a new demographic for marketers. POP-TARTS EATS CHEEZ-IT’S DUST You’ve heard of the streaming wars.

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Ins'Tent

JANUARY 13, 2020

The jewelry industry’s leading annual trade event brings together more than 30,000 industry professionals from all over the world. With over 2,300 vendors, 23,000 individual retailers, and 9,400 retail stores, if jewelry is your market, you definitely want to be a part of this. WWDMAGIC | February 5- February 7 2020 | Las Vegas, NV.

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Event Industry News

JULY 30, 2020

Johnson started as a flag maker/sail repair business in Detroit, providing for automotive events in the city. Johnson Experience Marketing, discusses the company’s reach, its mission, client objectives and more besides. Johnson Experience Marketing, discusses the company’s reach, its mission, client objectives and more besides.

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Prestige Events Magazine

MARCH 6, 2023

Comprising of TMCs, CVBs, venues and agencies, the Board will examine the strategic direction of the industry and ensure GRATIS remains agile and responsive to market needs. Anita Lowe, CEO of Venues and Events International, adds: “Collaboration drives our industry and this Advisory Board is a prime example of this.

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Management Events

JUNE 9, 2022

Attend our upcoming webinars: Be the first to know about the latest automotive trends in the 90Minutes Automotive Insights webinar series. The growing appeal of electric vehicles (EVs) indicated that the market is ripe for such an innovation. View the schedule here. Identifying and Addressing Problems.

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Event Industry News

AUGUST 12, 2021

Leading events agency Identity has expanded its senior leadership team. Nicola Bateman-Phillips (pictured left,) has over 20 years’ experience leading award-winning teams in events, media and marketing services. Mary has managed HR teams at brands including Parker Pen and the Royal Automotive Club.

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Event Industry News

JULY 11, 2022

Agency name : Conference Hotel Group BV Date formed : 2011 No of annual events supported : 700 – 900 events a year Staff : 5 persons incl the two owners Offices : 1 in Amsterdam Web address : www.conferencehotelgroup.com Mantra : Full of energy & passion for hotels! .

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