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SXSW Throwback: 12 Experiential Ideas from Past Activations and Events in Austin

Event Marketer

SXSW 2024 kicks off next week, bringing a convergence of tech, film, music, education and culture to Austin, TX. Ahead of this year’s event, we sifted through the archives to round up 12 experiential tactics that exemplify marketing at this most influential industry tentpole.

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Live from SXSW 2024: Six Brands Catalyzing Connections in Austin

Event Marketer

The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations. TIDE A laundry brand?

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Photo Tour: Sponsor Activations from the F1 U.S. Grand Prix in Austin

Event Marketer

Drivers weren’t the only ones getting motorsports fans revved up in Austin at the Formula 1 Lenovo U.S. The first-ever Rev Country Austin, co-hosted with Thuzio, entailed a performance by country duo Locash and more activations from Casamigos and BODYARMOR. Grand Prix over the weekend. Grand Prix fan contest.

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~Pourri Brings the ‘Funk’ to SXSW 2024 with Cheeky Activations and NFC Technology

Event Marketer

“We have been really pushing toward owning not just a bathroom category with Poo~Pourri, but the rebranding of us being ~Pourri, which is a household name for any product that can touch odors… Then on top of that, we had an opportunity with Rolling Stone to partner together with SXSW to make this a really experiential marketing year for us.

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Speaker applications now open for Event Tech Live USA & Canada

Event Industry News

The first Event Tech Live USA & Canada – a content rich virtual show – opens on Tuesday June 8th and organiser Event Industry News is calling for speakers to join an already illustrious line-up. Adam Parry, co-founder of Event Tech Live, comments: “Taking the show to the States and Canada is about cross pollination.

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Experienced Event Tech Expert joins Zuant from Cvent

Event Industry News

Based in Austin, Texas, David has consistently demonstrated a knack for driving revenue and forging strategic partnerships, making him a standout […]

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2019 Women In Tech Conferences: Empowering Events

Bizzabo

Ready for the most authoritative list of 2019 women in tech events on the internet? The number of women in tech events have been increasing year over year, further highlighting the importance of a more inclusive culture in tech. We've created a thorough directory of the top women in tech conferences happening in 2019.

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