Event Leadership Institute

APRIL 2, 2018

Marketing Internship | Wow! Marketing Event Coordinator | Barefoot Networks | Santa Clara, CA. Special Event Planner / Marketing Manager | Saks Fifth Avenue | Boca Raton, FL. Event Marketing Coordinator | Viking Services | Grand Rapids, MI. Director, Event Marketing | Entrust Datacard | Shakopee, MN.

2018 40

2018 Event Management Events Event Design 40

Endless Events

DECEMBER 4, 2018

Using Wearable Tech Wisely. With this in mind, here are some of the top US locations for bleisure travel : Austin, Texas. Then again, WiFi could also be a venue for sponsorships, where you can exchange some online time for your partners’ visibility on your attendees’ devices. Using Wearable Tech Wisely. Orlando, Florida.

2019 134

2019 Sustainability Events Travel 134

Bizzabo

DECEMBER 26, 2018

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. 2019 Marketing Conferences. 2019 Marketing Conferences. Growth Marketing Conference.

2019 81

2019 Marketing Conference Social Media 81

Bizzabo

AUGUST 16, 2019

The company hosts many highly regarded conferences, trainings, and experiential marketing events each year. The benefit of this event marketing tactic is a potential boost in event ROI because you have the opportunity to charge attendees an additional fee for access. Cisco is also a leader in the events space. Cisco Live.

Social Media 48

Social Media Telecommunications Technology 2019 48

Bizzabo

AUGUST 1, 2019

In this article, we'll look at a collection of 12 events, brand activations, and experiential marketing campaigns from IBM. In 2011, IBM crafted a truly brilliant marketing campaign named Jeopardy: The IBM Challenge. Key Takeaway: This is a great example of a company thinking outside the box when it comes to event marketing.

Speakers 56

Speakers B2B 2019 Technology 56

Bizzabo

OCTOBER 17, 2018

On the other hand, many event marketers are employing innovative promotion ideas that are able to squeeze more juice out of marketing efforts with less cost. Retargeting is a huger boon for event marketers. Start by having a firm grasp on your event data (this is where your event marketing software will really come in hand).

Social Media 70

Social Media Marketing Event Marketing Events 70

Event Marketer

MARCH 23, 2022

The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. In addition to taking place as usual in downtown Austin, a virtual edition of SXSW 2022 was offered to expand the globally-recognized event’s reach. DR. MARTENS.

2022 125

2022 Entertainment Tech 2001 125

Bizzabo

MARCH 12, 2019

This month we spoke with Maddie Vesey—the events lead at InsightSquared—about scaling a company conference, launching an event roadshow, account-based marketing and Boston. In that time she's worked her way from a supporting marketing role to the head of InsightSquared's event strategy. Sales and marketing alignment.

2017 50

2017 2018 Events 2019 50

Bizzabo

JULY 5, 2019

Looking for ways to optimize your marketing funnel? As B2B sales cycles grow longer and less linear, marketing and sales teams are working more in tandem generating awareness, educating, and forging relationships that move prospects into customers. Let’s look at the intersection of the B2B marketing funnel and event marketing.

Marketing 68

Marketing Trade Shows B2B Sponsorships 68

SpotMe Blog

MAY 4, 2021

From virtual entertainment to sponsorships, learn how you can make a digital or hybrid conference just as exciting — or more exciting — than its fully in-person counterpart. #1) Evaluate your current event tech stack, and research which platforms will support it. 5) Build Credibility With Sponsorships.

2021 130

2021 Conference Social Media Healthcare 130

Event Marketer

DECEMBER 26, 2023

As they often do, the biggest pop culture trends and business shifts trickled down into live experiences, yielding some of the year’s most impactful event marketing campaigns—and leading us to our top 10 stories. Barbie” wasn’t just an outrageously successful film that made Greta Gerwig the first woman to direct a $1 billion box-office hit.

2023 73

2023 Trade Shows Sponsorships Sports 73

Event Marketer

DECEMBER 12, 2022

In a bid to inspire an “I’ve got to see this for myself” sentiment among their audiences, marketers poured their efforts into designing peculiar, often culinary-based, experiences that leaned into never-been-done-before territory. Zappos Gets Weird with Bay to Breakers Title Sponsorship. And the trend is going strong. CAP’N CRUNCH.

2022 89

2022 Social Media Entertainment Tech 89

Bizzabo

MAY 2, 2019

They're amazing event marketing tools. A roadshow event series that also hosts gatherings in, say, Austin, Texas, and Boston, Massachusetts gives these folks much more viable opportunities to attend. The fact that San Fran is the tech capital of the world may be reason enough to select the city. Make Use of Event Sponsorship.

Financial 51

Financial Sponsorships 2015 Travel 51

Bizzabo

DECEMBER 19, 2018

Looking for an event or experiential marketing agency? According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. While numerous brands have adapted their own in-house event marketing teams and others haven't—sometimes a specialized agency is needed. ACTIVENT MARKETING.

2019 78

2019 Sports Entertainment Advertising 78

PCMA Convene

MARCH 2, 2020

2–6, 2019, an event dreamed up by Haute Dokimazo — an Austin, Texas–based event company dedicated to improving meeting, sharing, and learning by using an unconference, spontaneous think-tank format — might have very well included the proviso “control freaks need not apply.”. Photos courtesy of Haute Dokimazo). Is that world peace?

Speakers 52

Speakers Conference 2015 Management 52

Bizzabo

MARCH 27, 2019

Wistia is a video marketing platform specifically designed for businesses. Attendees learned from 13 different influencers about the ways in which video can be used to market a company. Event Marketing School. Source: Event Marketing School. Event Marketing School exists to help companies host ROI positive events.

Event Ideas 107

Event Ideas 2018 Marketing Events 107