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Risk, Revenue Recognition and Recovery

Velvet Chainsaw

For well over a year, we’ve consulted with dozens of associations on their go/no-go event strategies. At some point, hotels and convention centers will need to draw a line in the sand — they expect organizers to make their best effort to live up to their side of the deal. Are You an Expo with a Conference, or a Conference with an Expo?

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7 Design Considerations for Your Conference Hub

Velvet Chainsaw

A conference hub should be a destination that participants want to go to when not attending sessions or walking the expo hall. The Promenade, a hub experience at PCMA’s Convening Leaders 2022, in Las Vegas. While some of the elements in these areas can be costly to implement, they don’t have to break the budget.

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A GBAC Star Rating for Events

MeetingsNet

based trade association for the cleaning industry, has expanded its Star program to allow events to earn an accreditation for their outbreak prevention, response, and recovery protocols. Not surprisingly, the first was ISSA’s 2021 North American Show, held November 15-18 at the Las Vegas Convention Center. In the case of Expo!

2021 105
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Expo Decisions: Attendee Preferences over Exhibitors—Always

Velvet Chainsaw

The exhibitor may even threaten to take a smaller booth or drop out if the program isn’t changed to allow for more session-free expo time. They open the show floor earlier and close later to provide an additional hour of non-compete expo time. egg debate. Give Attendees Options. You can’t force it.

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The Power of Purpose is Fueled by Collaboration

Smart Meetings

What to expect at Business Events Industry Week 2024 The meetings and events industry calendar is a crowded place, filled with must-attend association conferences, regional gatherings and our own projects, especially in the summer and fall. This gathering, which started at Gaylord National Resort and Convention Center in Washington, D.C.,

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How to Turn Around Your Sponsorship Revenue

Velvet Chainsaw

Expo/sponsor revenue ratio — for every $3 in expo revenue, a thriving sponsor program will generate $1 of revenue or more (a 3-to-1 or better ratio). Reprinted with permission of Convene, the magazine of the Professional Convention Management Association. A Menu of Options. Home base/presence — demo kiosk, meeting space.

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How Much Do Sellers and Buyers Trust Our Tradeshow Environments?

Velvet Chainsaw

That, and the others explored in the five realities of today’s B2B buyer post, and how those insights can be applied to evolve the traditional expo, remain major issues today. When we think about conferences and expos, trusting the idea scores strong. I think the greatest trust risk for our industry has to do with the platform.