Event Marketer

APRIL 11, 2022

The Ice House activation was designed to be shareable, sustainable and flexible. Throughout the Houston event, Coke rose to the occasion with shareable moments, games, music and a selection of classic, new and exclusive products. Influencers seeded throughout the event also helped drum up buzz for the activation on social.

Sponsorships 129

Sponsorships Apparel Sustainability Sports 129

Socio Events

MARCH 15, 2023

Being given something makes people feel special, and brands that want to create meaningful relationships with their customers often use swag bags at corporate events to do so. Beyond showing thankfulness to attendees, employees, or clients, the swag bag helps an event planner leave attendees with a lasting reminder of your event.

Apparel 52

Apparel Corporate Events Sustainability Advertising 52

Event Marketer

NOVEMBER 15, 2021

The event featured prominent indie rock band Cold War Kids, which delivered an intimate acoustic performance—a format they weren’t offering to fans along their tour. Coors as a family of brands has a really long history with supporting sustainability initiatives,” says Stephanie Clanfield, marketing manager at Coors Banquet. “It’s

Apparel 88

Apparel Sustainability Marketing Event Marketing 88

Event Industry News

MARCH 17, 2021

Leading exhibitions, events and experiences company Ignition has appointed Mark Eddy as its new chief commercial officer (CCO) with immediate effect. His vast experience covers almost every major industry sector, from aerospace, aviation, automotive and apparel to telecommunications, food and packaging. We expect great things!’.

Telecommunications 52

Telecommunications Apparel Automotive Sustainability 52

Event Marketer

JANUARY 31, 2024

The 2024 festival included some fresh strategies and brand shake-ups, with Adobe and UTA carving out dedicated brand spaces on Main Street for the first time, and Cotopaxi taking the place of Canada Goose as a sustaining sponsor and the event’s Official Outerwear Jacket. In some cases, attendees even scored screening tickets.

2024 116

2024 Marketing Entertainment Apparel 116

Prestige Events Magazine

MARCH 20, 2023

The new expo for those who love activities outdoors will add to the two existing consumer expos, The Boston Run Show and Snowbound Expo for winter sports, bolstering the company’s standing in the Boston sport’s event market with the goal of getting more people outside & active. The Sports Hub.

2024 52

2024 Apparel Sports Retail 52

Smart Meetings

MAY 13, 2021

So, what’s in store for swag , now that in-person events are slowly, steadily returning to the landscape? While physical events were stalled, business was anything but normal for promo companies. What’s most in demand as live events return? Will anything that changed during the pandemic endure? Work and Home Life Intertwined.

Ecommerce 119

Ecommerce Apparel Airlines 2020 119

PCMA Convene

AUGUST 12, 2019

Sustainable Brands conference participants volunteered time to work at the park. Photos courtesy of Sustainable Brands). Best in Show 2019: Sustainable Brands. Best in Show 2019: More Inspiring, Creative Ideas for Events. Detroit offers a microcosm of the sustainability challenges that face cities.

Conference 40

Conference Apparel Sustainability 2019 40

SmartMeetings

NOVEMBER 27, 2017

Sustainable. OluKai, which makes sustainable, Hawaiian-inspired footwear, has been giving items to local communities since 2006, when it delivered its first pair of sandals. Nike, also one of Global Giving’s partners, emphasizes sustainable performance innovation and several other like-minded processes. Personalized.

Apparel 47

Apparel 2006 2017 Sustainability 47

Ins'Tent

JANUARY 13, 2020

The jewelry industry’s leading annual trade event brings together more than 30,000 industry professionals from all over the world. This magical experience provides a platform for women’s apparel and accessories. This event is open to the public, so make sure your business is there to show them what you got!

Trade Shows 69

Trade Shows 2020 Automotive Food and Beverage 69

Event Marketer

SEPTEMBER 6, 2021

Fans and brands have made a triumphant return to the 2021 US Open Tennis Championships after spectators were banned from last year’s event due to COVID. On the second floor of the space, Wilson is hosting events and offering tournament viewing from an exclusive Sky Box lounge. This year’s competition, taking place Aug.

2021 129

2021 Food and Beverage Sports Hotels 129

Event Marketer

APRIL 27, 2021

To solve for the pain point, LG is turning its tour footprints into clothing donation sites where consumers are encouraged to unload their used apparel. More From LG’s Event Portfolio: LG’s Complimentary Laundry Services Invite Bonnaroovians to #GetDirty. Agency: Lupine, Los Angeles.

Apparel 84

Apparel Trade Shows Fashion Marketing 84

Connect Your Meetings

NOVEMBER 15, 2018

New Avenues INK allows event planners looking to assist communities in need to wear it on their sleeves. Sports teams, corporate events and expos have already utilized the organization. How does the process work for events to get involved? Training includes creating promotional items, marketing and graphic design.

Apparel 41

Apparel Trade Shows Fashion Corporate Meetings 41

Eventory

NOVEMBER 6, 2018

There are many ways to increase the level of happiness of your guests at the event. Swag bag is a bag filled with marketing freebies, gift cards, and other cool, themed stuff that attendees receive during various events. Why should you consider preparing swag bags for your next event? Marketing freebies are really popular.

Apparel 145

Apparel Banking Marketing Conference 145

Canadian Special Events

JANUARY 12, 2023

Sustainability would be a big trend, but it seems very controversial and artificial. Is there any one design, event, or build that’d be most significant to you? Author: Jason Koop is a writer, influencer, fan of Canadian event experiences, and VP of Business Development with Canadian Special Events. Definitely, yes!

Meetings 52

Meetings Apparel 2023 Corporate Events 52

Event Marketer

DECEMBER 27, 2021

Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. The brand plans to grow the cleanup program into a larger, annual event benefitting local organizations. At each stop, a full event popped out of Save the Children’s tour vehicle.

Marketing 112

Marketing Fashion Education Apparel 112

Nunify

DECEMBER 28, 2022

Be it a party, a formal event, or a spontaneous celebration, gift bags are a MUST HAVE. Your guests would already have plenty of those gifts that every event & party they attend give Give them something they will actually use or something that will remind them of the event. Goodie bags makes your event memorable.

2023 52

2023 Banking Travel Apparel 52

Event Marketer

OCTOBER 4, 2021

The strategy has been leveraged for decades by brands of every stripe, but a deluge of b-to-c mobile programs hit the road this year as marketers grappled with the ever-changing COVID regulations and consumer safety concerns associated with traditional events. At each stop, consumers can snag coupons and a free 2.3-ounce

Education 118

Education Marketing Retail Social Media 118

BeCore

JULY 22, 2019

We selected experience over quantity and we were fortunate that we didn’t have to get a return of sale on the event at that moment because we had the courage to believe that that experience with those consumers would eventually translate not only to a one-to-one return on our investment, but a multiple on the investment.

Apparel 98

Apparel Fashion 2019 Sustainability 98

techsytalk tech

JULY 7, 2016

AMPLIFY YOUR BRAND 2016 is a two-day learning event with a program filled with panels you won’t find anywhere else! TechWears is a Colorado based eco-apparel accessory brand founded in 2014. Live events have always been a key part of TechWears success. We talked to Drew Johnson, Chief Executive Upcycler, TechWears.

Apparel 46

Apparel Social Media 2016 2014 46

Event Marketer

OCTOBER 16, 2023

Fall is in full swing, but as an event marketer, you’re already on to the next season. More on Cold-weather Outdoor Activations: Monthly Pulse Survey Results: The State of Outdoor Events Five Steal-worthy Ideas for Cold Weather Outdoor Activations Theme the activation to the setting. Agency: Powdr.

Apparel 92

Apparel 2023 2022 Sports 92

Eventtia

MAY 29, 2023

In-store events are promotional activities within a physical retail space, such as a store or a shopping center, focused on creating an exciting shopping experience. In an age of cut-throat competition, retail events are a great way to engage with your customers and form relationships.

Retail 48

Retail Sustainability Education Entertainment 48

Event Marketer

OCTOBER 16, 2023

SPIRITUAL SAMPLING Interest in the spiritual act of discovering the color of one’s aura has been steadily gaining steam, and during the ZOEasis event at Coachella, Sephora gave attendees the opportunity to do just that by participating in a perfume activation. and DJ EFN, for an exclusive live taping at the event.

Sponsorships 109

Sponsorships Apparel Entertainment Transportation 109

Hubilo Blog

DECEMBER 7, 2018

We have talked about it time and again, event technology has come a long way since its inception. Introduction to a Mobile Event App. Event planners are definitely abreast with the trend, stepping into the world of smart solutions themselves with a handy tool called a mobile event app. – Engaging Events.

Event Apps 85

Event Apps Social Media Tech Trade Shows 85

Attendify

DECEMBER 26, 2019

While their assembly may may make event pros across the world groan, there’s no doubt that swag bags breed excitement in attendees. But as the meetings and events industry embraces a new era of sustainability, the environmental impact of these branded goodies also must be considered. After all, who doesn’t love free stuff?

Apparel 57

Apparel Banking Wireless Sustainability 57

Attendify

DECEMBER 26, 2019

While their assembly may may make event pros across the world groan, there’s no doubt that swag bags breed excitement in attendees. But as the meetings and events industry embraces a new era of sustainability, the environmental impact of these branded goodies also must be considered. After all, who doesn’t love free stuff?

Apparel 41

Apparel Banking Wireless Sustainability 41

Event Marketer

MARCH 14, 2024

So we were thinking, ‘What can we do with this [Throwback Thursday] event that attracts those fans, leverages our partners and gives them a good experience?’” —Cavender Neutze, Marketing Manager, Arnold Palmer Invitational presented by Mastercard Golf fans enjoyed the action on the green, as well as the Florida wildlife and scenery.

Food and Beverage 93

Food and Beverage Apparel Sports Sponsorships 93

PCMA Convene

DECEMBER 7, 2018

When President Donald Trump announced that he would decrease the size of Bear Ears National Monument by 85 percent and Grand Staircase-Escalante National Monument by about half, the outdoor apparel company Patagonia filed a lawsuit. Forum, an event for corporate responsibility practitioners, which they re-branded as 3BL Forum. “We

Speakers 77

Speakers Apparel Sustainability Government 77