Apparel Events Sponsorships Sustainability 
Event Marketer
APRIL 11, 2022
The Ice House activation was designed to be shareable, sustainable and flexible. Throughout the Houston event, Coke rose to the occasion with shareable moments, games, music and a selection of classic, new and exclusive products. Influencers seeded throughout the event also helped drum up buzz for the activation on social.
Event Marketer
FEBRUARY 16, 2024
When Informa Market’s MAGIC , Project and Sourcing at MAGIC apparel trade shows come to Las Vegas, it’s all senses, all the time. One such example was a collab between MAGIC and a young contemporary apparel brand MIOU MUSE that created a Valentine’s Day-inspired photo set, combining a sponsorship opportunity and sharable content.
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Event Marketer
JANUARY 31, 2024
The 2024 festival included some fresh strategies and brand shake-ups, with Adobe and UTA carving out dedicated brand spaces on Main Street for the first time, and Cotopaxi taking the place of Canada Goose as a sustaining sponsor and the event’s Official Outerwear Jacket. pic.twitter.com/f3adIckJEw — George P. Our favorite part?
Event Marketer
SEPTEMBER 6, 2021
Fans and brands have made a triumphant return to the 2021 US Open Tennis Championships after spectators were banned from last year’s event due to COVID. Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. This year’s competition, taking place Aug. Let’s take a look at the brands making a racket.
Event Marketer
DECEMBER 27, 2021
Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. The brand plans to grow the cleanup program into a larger, annual event benefitting local organizations. At each stop, a full event popped out of Save the Children’s tour vehicle.
Event Marketer
OCTOBER 16, 2023
The music festival scene is on the verge of achieving its magnum opus, and it goes a little something like this: At the end of Q2, Live Nation reported a 20-percent increase in tickets sold to its shows compared to last year, with 90 percent of its 2023 sponsorships committed. and DJ EFN, for an exclusive live taping at the event.
Event Marketer
MARCH 14, 2024
So we were thinking, ‘What can we do with this [Throwback Thursday] event that attracts those fans, leverages our partners and gives them a good experience?’” —Cavender Neutze, Marketing Manager, Arnold Palmer Invitational presented by Mastercard Golf fans enjoyed the action on the green, as well as the Florida wildlife and scenery.
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