Event Marketer
APRIL 11, 2022
The Ice House activation was designed to be shareable, sustainable and flexible. More Sports Sponsorship Tactics: Capitalizing on Golf’s Growth, Tito’s Handmade Vodka Debuts a PGA Tour Lounge. The post Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House appeared first on Event Marketer.
Event Marketer
FEBRUARY 16, 2024
When Informa Market’s MAGIC , Project and Sourcing at MAGIC apparel trade shows come to Las Vegas, it’s all senses, all the time. One such example was a collab between MAGIC and a young contemporary apparel brand MIOU MUSE that created a Valentine’s Day-inspired photo set, combining a sponsorship opportunity and sharable content.
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Event Marketer
JANUARY 31, 2024
The 2024 festival included some fresh strategies and brand shake-ups, with Adobe and UTA carving out dedicated brand spaces on Main Street for the first time, and Cotopaxi taking the place of Canada Goose as a sustaining sponsor and the event’s Official Outerwear Jacket. pic.twitter.com/f3adIckJEw — George P. Our favorite part?
Event Marketer
SEPTEMBER 6, 2021
Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. To boot, for each person who walks the pathway, Mercedes will make a $1 donation per footstep to The National Energy Education Development Project to help bring sustainability resources to schools through curriculum and customizable programs. MERCEDES-BENZ.
Event Marketer
DECEMBER 27, 2021
Our Tazo fans, many of whom are young adults, care deeply about sustainability efforts and are very aware, especially today, of where and how they spend their dollars,” says Laraine Miller, president at Unilever Tea Americas. The initiative aligns with Tazo’s customer base, which is passionate about climate justice. Agency: Edelman) –K.H.
Event Marketer
OCTOBER 16, 2023
The music festival scene is on the verge of achieving its magnum opus, and it goes a little something like this: At the end of Q2, Live Nation reported a 20-percent increase in tickets sold to its shows compared to last year, with 90 percent of its 2023 sponsorships committed. Not your average swag grab. Agency: Anthemic Agency) 13.
Event Marketer
MARCH 14, 2024
Messaging on the white, textured wristbands said, “Discover why this wristband is priceless ” (the brand’s enduring slogan), and included a QR code that led to information on Mastercard’s sustainability efforts at the invitational and instructions for planting the wristband.
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