Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains
Event Marketer
JANUARY 31, 2024
The 2024 festival included some fresh strategies and brand shake-ups, with Adobe and UTA carving out dedicated brand spaces on Main Street for the first time, and Cotopaxi taking the place of Canada Goose as a sustaining sponsor and the event’s Official Outerwear Jacket. pic.twitter.com/f3adIckJEw — George P. Our favorite part?
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