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Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains

Event Marketer

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. 18-28, where brand activity has become nearly as ubiquitous as the event’s premieres and panels. From cozy chalets to themed soirees, here’s a taste of the action from Park City. Our favorite part?

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Branded merchandise founder celebrates hitting 20!

Event Industry News

As 2023, draws to a close, TeamTogs, the branded apparel, uniforms and merchandise specialist and uniform partner for Event Sustainability Live is celebrating its 20th anniversary.

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Ideas from Fashion Trade Shows: Five Exhibit Style Touches

Event Marketer

When Informa Market’s MAGIC , Project and Sourcing at MAGIC apparel trade shows come to Las Vegas, it’s all senses, all the time. One such example was a collab between MAGIC and a young contemporary apparel brand MIOU MUSE that created a Valentine’s Day-inspired photo set, combining a sponsorship opportunity and sharable content.

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37 Conference Gift Bag Ideas Your Attendees Will Actually Be Excited About

Eventmobi

As an event planner, you want to surprise your attendees (in a good way!) and offer 37 specific conference gift bag ideas to inspire you when planning your next event! Swag bags (AKA goodie bags or gift bags) contain gifts for your conference attendees and offer them something to remember the event by. Your attendees themselves!

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2024 Trends in Branded Merchandise

Do Good Events

General Industry Trends Sustainability Trends This word has become familiar to all of us. This year, it was evident that the industry is totally on board with sustainability, both in corporate initiatives and product lines. Check out Do Good Events Give Back Campaign for 2023! It took the market by storm.

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Holiday Activations: 14 Brands that Made Festive Season Sparkle

Event Marketer

” Brand partner FLOWERBX, a sustainability-focused, female-led floral design company, used all compostable and recyclable flowers within the space. All arrangements were delivered sustainably in Manhattan, same-day, by DoorDash on branded, flower-powered bikes. 2, and the Mar Vista Farmers Market in L.A. 30 and Dec.

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These Cause Marketing Activations Were Built to Align with Consumers’ Evolving Priorities

Event Marketer

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. GOING LOW-KEY.

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